Schema and Rich Snippets

[bronxpad]

How do I implement both Schema and Rich Snippets and how beneficial are they to SEO and the Serps?

[xoffie]

Is this solved Joel, I had a similar question that related to Rich Snippets and was to post the answer but justsaw the date?

[bronxpad]

I see the pic for the www version but not the non www version. How do I fix that?

[danatanseo]

If you put your URL in the Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets  You should see your profile picture from Google+ (or your brand icon if you set it up as a publisher from a Google+ page for business) next to your listing.

[bronxpad]

I believe I've done the authorship. How can i verify that I've done it correctly?

[danatanseo]

Hi Joel,

If you visit http://www.schema.org you will find detailed instructions about each type of markup and how to code it.  Also, Here's a link to a Google video and help article on the subject of structured data: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&ctx=cb&src=cb&cbid=-1vinosestbcbn

As you do your markup you will want to use the Structured Data Testing Tool to view how your listing will appear in the SERPs. Keep in mind that it's completely optioinal for Google to display any of it, so they might or might not. It also could take a while for the structured data version of a page listing to begin displaying. Once you are satisfied with how your listing looks in the testing tool, just give Google some time to start displaying the info.

You will also want to establish authorship for your page by joining Google+ and connecting your profile to your Website. If you are a brand or a business, then you would want to establish the brand or company as the publisher. You may have done this already but if not I can provide detailed instructions on how to do that too.

Good luck!

Dana

[bronxpad]

Thank you Dana, how do I apply Schema Mark up to my site? And where should I focus my efforts?

[danatanseo]

It is my understanding that Rich Snippets are not recognizable by all search engine bots. The advantage to schema.org is that it is an agreed-upon format that works equally well in all the major search engines. Consequently, skip rich snippets and just go with schema.org.

Interested to know what others have to say. Great question!