Schema and Rich Snippets
-
How do I implement both Schema and Rich Snippets and how beneficial are they to SEO and the Serps?
-
Is this solved Joel, I had a similar question that related to Rich Snippets and was to post the answer but justsaw the date?
-
I see the pic for the www version but not the non www version. How do I fix that?
-
If you put your URL in the Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets You should see your profile picture from Google+ (or your brand icon if you set it up as a publisher from a Google+ page for business) next to your listing.
-
I believe I've done the authorship. How can i verify that I've done it correctly?
-
Hi Joel,
If you visit http://www.schema.org you will find detailed instructions about each type of markup and how to code it. Also, Here's a link to a Google video and help article on the subject of structured data: https://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170&ctx=cb&src=cb&cbid=-1vinosestbcbn
As you do your markup you will want to use the Structured Data Testing Tool to view how your listing will appear in the SERPs. Keep in mind that it's completely optioinal for Google to display any of it, so they might or might not. It also could take a while for the structured data version of a page listing to begin displaying. Once you are satisfied with how your listing looks in the testing tool, just give Google some time to start displaying the info.
You will also want to establish authorship for your page by joining Google+ and connecting your profile to your Website. If you are a brand or a business, then you would want to establish the brand or company as the publisher. You may have done this already but if not I can provide detailed instructions on how to do that too.
Good luck!
Dana
-
Thank you Dana, how do I apply Schema Mark up to my site? And where should I focus my efforts?
-
It is my understanding that Rich Snippets are not recognizable by all search engine bots. The advantage to schema.org is that it is an agreed-upon format that works equally well in all the major search engines. Consequently, skip rich snippets and just go with schema.org.
Interested to know what others have to say. Great question!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different snippet in Google for same page
Hello, I have a question regarding the snippet of a specific case: When i search the homepage by searching the business name, i find the correct snippet of the homepage (with the meta description that was entered). If i search it via site:www. it still show the default meta description. Has anybody had experience with this? Is there a way to change the snippet of site:www.? Does it influence SEO? Thank you!
Intermediate & Advanced SEO | | conversal0 -
Schema markup concerning category pages on an ecommerce site
We are adding json+ld data to an ecommerce site and myself and one of the other people working on the site are having a minor disagreement on things. What it comes down to is how to mark up the category page. One of us says it needs to be marked up with as an Itempage, https://schema.org/ItemPage The other says it needs to be marked up as products, with multiple product instances in the schema, https://schema.org/Product The main sticking point on the Itemlist is that Itemlist is a child of intangible, so there is a feeling that should be used for things like track listings or other arbitrary data.
Intermediate & Advanced SEO | | LesleyPaone2 -
Descriptions appearing for review star Rich Snippets
Hello, We recently added the review star markup to our website: If you search Esplendido hotel in Google, you'll see us appear: https://www.i-escape.com/esplendido-hotel Google appears to be picking up the actual review and using it as the description in SERPs. Is there a way we can revert this back to the old description? Happy to keep as is but it is too long as it is according to Google? Thanks all, Clair
Intermediate & Advanced SEO | | iescape0 -
Google + and Schema
I've noticed with a few of the restaurant clients I work with that Schema isn't contributing at all to their SERP -- their Google + page is. Is there any way to have more control over what Google is pulling to help make UX better? I.e. showing photos of the restaurant without a logo, etc.
Intermediate & Advanced SEO | | Anti-Alex0 -
Schema.org for Organization Logos
Hi, We have 4 different sites on four different domains. each domain serves a different market and sells different products. However, all 4 sites have the same logo. we are thinking of implementing the logo schema.org for our logo - http://googlewebmastercentral.blogspot.ca/2013/05/using-schemaorg-markup-for-organization.html Does any one know if Google might see the identical logos (even if Google cant actually see an Image like a human) for different domains as something spammy? Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Why Are Rich Snippet Stars Red On Google?
I'm using RDFa rich snippets markup on my site and on Google's Structured Data Testing Tool the 5 stars come up in yellow in my listing. On the web today I checked on indexing progress and the stars are 'red' in the listings - any idea why this might be? Is Google switching them over universally or is it something else?
Intermediate & Advanced SEO | | Ubique0 -
Local Business schema / markup
What markup should local businesses employ on their website? I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
Intermediate & Advanced SEO | | BryanPhelps-BigLeapWeb0 -
DCMI and Google's rich snippets
I haven't seen any consistent information regarding DCMI tags for organic SEO in a couple of years. Webmaster Tools obviously has a rich set of instructions for microdata. Has there been any updated testing on DCMI or information above the whisper/rumor stage on whether engines will be using Dublin? As a final point, would it be worth going back to static pages that haven't been touched in a couple of years and updating them with microdata? It seems a natural for retail sites and maybe some others, but what about content heavy pages?
Intermediate & Advanced SEO | | jimmyseo0
