Which pages on my site should I back link to
-
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
-
I think there is a lot of value in getting backlinks to interior pages, often referred to in SEO as "deep-linking." However, you need to be really careful about how you pursue this. Naturally, I Website gets most external links pointing to its homepage and a much smaller fraction pointing to interior pages. If all of a sudden you start getting a disproportionate number of external links to deeper parts of your site (i.e. product pages on an e-commerce site) with very specific anchor text, your link profile is suddenly going to change. That could cause Google to do a double take and possibly consider those links as suspicious. You definitely don't want that, so just be cautious and only do it when it's a natural linking situation from a reputable site.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Understanding why our new page doesn't rank. Internal link structure to blame? + understand canonical pages more.
Hi guys. Sorry it's an essay...BUT, i think a lot of you will find this an interesting question. This question is in 2 (related) parts, and I imagine it would be an 'advanced' SEO question. Hoping you guys can help bring some real insight 🙂 Always amazed at the quality for this forum/ community. **Context... ** We had a duplicate content issue caused by this page and it's product permutations, so we placed canonical tags on all the product permutations to solve it. Worked a treat. However, we now have more **product ranges. **We now sell Diaries, Notebooks & Music books, which are clearly different from one another. So...we've placed canonical tags on all the product permutations leading back to the 'parent' theme. In other words, all the diary permutations 'lead back' to the diary page. All the notebooks permutations 'lead back' to the main notebook page. So on and so forth. Make sense so far? Context end..... Issue. Amazingly our Diary page outranks our notebook pagefor the search term 'Design your own Notebook'. The notebook page is well optimised for this search term, and the diary page avoids the word 'notebook' altogether (so no keyword cannibalisation going on). Possible reason? Our Diary page has a vast amount of internal links to it throughout our site. The notebook page has only a few. Could this be the issue? If so, what reading/ blogs/ content/ tools would you recommend to help understand and solve this problem? i.e) Better understanding internal link structure for SEO. 2nd part of the question (in the context of internal linking for SEO). When there are internal links to a page with a conical tag does that 'count' towards the 'parent page', or simply towards that specific page? I really hope that makes sense. If it's clear as mud just shout. Isaac. EDIT: All pages in question have been indexed since we added these changes to the site.
On-Page Optimization | | isaac6630 -
Should I "No Index" Certain Pages On My Site?
I have some pages on my site that don't really have any content other than some iframes that are embedded from another site. I thought it would be best to tag the page with a no-index so that search engines would leave the page alone since it has no content as far as the search engine can tell (but does provide value to my site visitors). Is this the proper approach or does it do more harm than good?
On-Page Optimization | | Kyle Eaves0 -
Our urls for adwords are slightly different from current urls presented on site (weused htaccess to help create shorter urls). How important is it that the adwords url match the sitemap url for keywords on those pages?
Hello, We have dynamic urls that we have made into short urls through htaccess and code manipulation. Some of our adwords urls are different from our page urls - for example a) Latest version of page www.abc.com/x-y-z.html b) Previous version of url www.abc.com/x+y+z.html c) raw original version www.abc.com/yyy/zzz?category=X&Product-code=Y etc etc. Would my ranking for keywords on the page improve if I diligently made all of them the same? They all go to the same page even now, and no 404 errors or anything. Thanks Sam
On-Page Optimization | | samgold0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0 -
Too Many On-Page Links, Can You HELP???
This is the best architecture I found to help my visitors find there furnace filter size. Does it hurt my SEO? Index page has, 210 links and most other pages has, 190 links. Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Anchor text in Ecommerce site without relevant pages
I'm posting articles to my e-commerce site and just wondering about the anchor text links within the posts. I don't have relevant static pages but the items do come up in a search query. For example i don't have a specific page for red wine but if a user searched for red wine it would give a search query URL. Should I use that search URL query as my anchor text?
On-Page Optimization | | acs1110 -
My website is saying I have duplicate page content and page title. How do I fix it?
Hi, I created a website on webstarts.com. After I launched it then ran a scan through SEO it says I have duplicate page content and page title. The 2 pages it is reading are technically the same page. www.mobilemowermedicsinc.com and www.mobilemowermedicsinc.com/index . I am unsure how to get rid of on of these as it keeps saying this is an error in the SEO scan. Could someone please advise me of what to do from here. Thanks!
On-Page Optimization | | bcarp880
