Does changing host server between countries affect SEO if there is no content change?
-
My website is currently hosted with Go-daddy and the hosting server is in the USA on a Linux platform. The problem is, the response time for my Australian Customers, is too slow, as a result, I decided to move to another Go Daddy Hosting server in the Asia Pacific Region. This has been completed successfully, however I think there may be some impact on my rankings.
Can you advise if there are any specific things that I must do, when I move to a different hosting server with the same company or an alternative company.
Note: We are not changing domain names or content, purely just moving to a hosting server closer to where our customers are based.
Looking forward to your response.
-
Hi Fdep,
The server move could be impacting your rankings. However the ideal set-up is your site is hosted in the main country you want to rank (assumed Australia). However you have moved from the US to Asia Pacific Region, therefore the location shouldn't be an issue in this case, as you haven't moved from Australia to Asia.
Check Google Webmasters Go to Google webmasters and check the the error logs. If you're getting lots of issues in there because your host isn't handling the site/traffic correctly it could be affecting your rankings.
Algo Updates Check the algo updates here on the mighty SEOMOZ http://www.seomoz.org/google-algorithm-change If the ranking drop happend on the same date as one of these, then it's more likely this is the cause of the problem.
Thanks
Iain - Reload Media
-
Only few things to keep in mind!
I always believe that location of the server have an impact on rankings... so if you are changing your server from US to Asia... I guess there will be a problem and you might see a fall in rankings (at least fluctuations).
Other thing that you should keep in mind is the down time. I would suggest checking the down time of the server and if it is more than usual the migration can be really risky!
If you are switching from one server to another within the same hosting company, this is an easy pick! All you have to do is to properly go with the migration process with minimum down time and I am sure things will be easy with you.
Hope this helps!
-
Yes, it will affect to your ranking website in SERP if you change from USA to Asia Pacific Region. I think you should consider carefully.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do hreflang attributes affect ranking?
We have a site in English. We are considering translating the site into Dutch. If we use a hreflang attribute does that mean we have to create a duplicate page in Dutch for each English page, or does Google auto-translate? How would duplicate pages, even if they are in a different language, affect ranking?
International SEO | | Substance-create0 -
Why are some regions/countries not indexing correctly?
Hi All, Recently I've added different regions (website.com/se/ etc) to Google search console and pointed them to their relevant countries, but only half are working when I search from a regions IP with a VPN and use the correct Google search ( Google.se etc ). Will this correct over time? or is something else causing them not to be indexed up correctly? Thanks in advance <colgroup><col width="81"><col width="104"></colgroup>
International SEO | | WattbikeSEO
| Country | Appear in SERP 17/12/2018 |
| AU | TRUE |
| CZ | TRUE |
| DK | TRUE |
| HK | TRUE |
| IE | TRUE |
| IT | TRUE |
| KR | TRUE |
| NL | TRUE |
| NZ | TRUE |
| SE | TRUE |
| SG | TRUE |
| US | TRUE |
| ZA | TRUE |
| AE | FALSE |
| AT | FALSE |
| CH | FALSE |
| CN | N/A |
| DE | FALSE |
| EE | FALSE |
| ES | FALSE |
| FI | FALSE |
| FR | FALSE |
| GB | FALSE |
| GR | FALSE |
| JP | FALSE |
| NO | FALSE |
| PL | FALSE |
| RU | FALSE |
| SI | FALSE |
| TR | FALSE |0 -
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience? Will it be hard to get it to rank? Will there be problems with search console?
International SEO | | ToniFarrington-Allthingsweb0 -
How to Use Additional Country Domains
Greetings Mozlings We have a .co.uk address but mostly sell to South East Asia. Is there a benefit to getting .com.my, .com.sg, .co.id addresses If we do how should we use them - a simple redirect to the .co.uk? A single page site with a link to the .co.uk Some other way We're resource and time lite so we're looking to maximise the benefits with the minimum time investment Cheers Denis
International SEO | | Zippy-Bungle0 -
CcTLD and duplicate content
Hello people, I would like some help with this question... I am building 2 websites www.domain.com.ec and www.domain.com , both on the same languages, and same content, but the domain.com.ec will show a different price for local ecommerce and focus to target Ecuador... the www.domain.com will sell on all the other spanish languages countries with a fob price... So my question ... is there any way to fail into the duplicate content on the google eyes? What could be the best way to do it? Using the multistore option, with different cctld could change anything? Thank you guys
International SEO | | lans27870 -
Hosting accounts
Hi folks, I would appreciate your thoughts on this. So, I work with a company who is based in Canada. I work in the US branch. There is little or no trouble for the website ranking well in Canada due to the lack of competition. That said, it is a bit more challenging here in the US due to extreme competition. My Question: Does having the site hosted in Canada make it any more difficult for the site to rank well in the US? As always, thanks so much. I love this place!!!
International SEO | | APICDA0 -
Same website in different countries, best practices for SEO?
Hey Guys, I have read several similar questions regarding mine, but none seem to truly cover my question. Basically, we have a company named Junair. We created the website for the company here in Australia (http://www.junair.com.au). As can be seen throughout the page, it mentions that it caters for both Australia and NZ (NZ has its own phone number). It does ok in the rankings at the moment, but rankings will continue to rise in the future once more links are getting picked up. Now however, the Junair team in NZ purchased the NZ domain http://www.junair.co.nz and redirected it to the Australian page. No matter which page you visit on the NZ URL, the URL will never change, and neither will the page title. They have now contacted us and asked to perform SEO on the NZ domain so the NZ domain would show up in searches on Google NZ. At the moment, when searching for "Junair" on google.co.nz, the Australian domain is coming up. How could I change this so the NZ URL would show instead? And what would be the best practices to perform SEO on the NZ URL, should I just create links pointing to http://www.junair.co.nz ? Thank you, Roderic
International SEO | | Michael-Goode0 -
Link Building in russian speaking countries
Hello, We are an international company, based mostly in Romania and Hungary, but we also launched some websites in Ukraine. The interesting thing in Ukraine that we are facing heavily, is how they are doing link building. Basically the only link building that they do is buying links through a platform: sape.ru (http://www.mainlinkads.com/ this is English version). Local SEO consultants also advice to buy links. It wasn't so much a problem, but when you have a good site with good content, but have competitors that are buying links and then overcome our good keyword positions, we started to questions whether to start buying links ourselves. What is your opinion on this? Is it possible that Google will penalize a big bunch of sites, now in sape.ru there are: 487 069 sites? Can we adopt the same strategy as our competitors as long as it is working? Thanks, Irina
International SEO | | InformMedia0