Exact match .ORG/.INFO vs. all query terms .COM - proof?
-
Hello world
I have searched among tons of quality articles here on forums, but surprisingly I haven't found topic that goes into the deep water when it comes to a specific KW rich domain problem.
Let me first state that I'm mainly based this topic on the information found in following blog posts by randfish (that guru with the beard).
http://www.seomoz.org/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited
and
http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements
My questions is only related to RANKING aspect of the domains - NOT how is sounds, smell or dance.
As all good simple .COM KW domain combinations are already taken, only thing that is left is to be a bit creative using non .COMs exact match, hyphens .COM exact match, all query terms .COM with a letter or word added etc.
QUESTION and case study
I found a good keyword phrase, let us called it 'super domain' with low competition & high monthly searches and great revenue possibilities.
Naturally, first step is to acquire a exact match .COM domain (EMD).
But, of course, that is not possible because 'superdomain.com' and super-domain.com has already been taken by some greedy domain broker waiting someone to pay $1.000.000 for it. Not an option.
What options do I got?
OPT1) superdomainA.COM (keyword phrase with added 'A' at the end)
OR
OPT2) superdomain.ORG/NET/INFO (keyword phrase on non .COM TLD)
I couldn't find any studies with test and clear results regarding this subject.
This is VERY important because, regarding to the links I posted, there is a 0.10 better correlation if choosing OPT1) superdomainA.COM, even if using exact match domain OPT2) superdomain.ORG/NET.
But they haven't been cross tested in that results in the same post. So it's big '?' sign to me.
As SEO market is getting more and more competitive, it is important to not leave anything to chance. I would appreciate if randfish, or anybody else could give some inputs about this.
Thanks in advance!
-
i'd agree with Klarke, the first choice should be .com because people just assume that extension with domain names so you might miss out on traffic If the domain is not available, then you can choose either the .net or .org .
-
Hello,
Thanks for your response. This is a bit controversial, as many research shows that choosing 'correct' key phrase TLD will have significant impact on ranking.
But imagine scenario where even OPT2 can only be achieved with hyphens!?
Do you still recommend using OPT2 in such case?
Please let me know.
Thanks.
-
It really does not matter. But if given the choice, I would go with either the .net or .org. And keep an eye on the .com in case it drops.
Or better yet, I'd try to pick a brandable domain where I can register all the TLDs to secure it. Having all the keywords in your domain isn't worth much these days. Once users start to associate your unique name to "super domain", the benefits will be multi-fold.
I would avoid the .info and the OPT1 for the same reason. Marketers abuse them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content/Missing Meta Description | Pages DO NOT EXISIT!
Hello all, For the last few months, Moz has been showing us that our site has roughly 2,000 duplicate content errors. Pages that were actually duplicate content, I took care of accordingly using best practice (301 redirects, canonicalization,etc.). Still remaining after these fixes were errors showing for pages that we have never created. Our homepage is www.primepay.com. An example of pages that are being shown as duplicate content is http://primepay.com/blog/%5BLink%20to%20-%20http:/www.primepay.com/en/payrollservices/payroll/payroll/payroll/online-payroll with a referring page of http://primepay.com/blog/%5BLink%20to%20-%20http:/www.primepay.com/en/payrollservices/payroll/payroll/online-payroll. Some of these are even now showing up as 403 and 404 errors. The only real page on our site within that URL strand is primepay.com/payroll or primepay.com/payroll/online-payroll. Therefore, I am not sure where Moz is getting these pages from. Another issue we are having in relation to duplicate content is that moz is showing old campaign url’s tacked on to our blog page i.e. http://primepay.com/blog?title=&page=2&utm_source=blog&utm_medium=blogCTA&utm_campaign=IRSblogpost&qt-blog_tabs=1. As of this morning, our duplicate content went from 2,000 to 18,000. I exported all of our crawl diagnostics data and looked to see what the referring pages were, and even they are not pages that we have created. When you click on these links, they take you to a random point in time from the homepage of our blog; some dating back to 2010. I checked our crawl stats in both Google and Bing’s Webmaster tool, and there are no duplicate content or 400 level errors being reporting from their crawl. My team is truly at a loss with trying to resolve this issue and any help with this matter would be greatly appreciated.
Moz Pro | | PrimePay0 -
Keyword stuffing on a shop Brand Collection Pages - would schema.org Microdata helps?
I'm setting up a Shop for a customer and have few questions about Brand Collection Pages in General. I create collection pages for the main Vendors & Designers and since I add their Brand Names on their products I have more than 40 times the Brand name on one Collection Page. When I run Moz On-Page Optimization I get a „B“ classification since Keyword stuffing for the Brand name. I put the Product Informations (brand-name, product-name, product-price) into Schema.org - Microdata and I‘m just curious what is the best practice. Don‘t using the Brand name when using Brand collection pages, using Microdata only on the product page since there starts the conversion, using Micordata whenever it is possible, doesn't matter since the overall sense of a Collection Pages is to have a lot duplicated Brand names per Page. I honestly have no idea but I just believe that Google or other search engines would appreciate if I categorize it as a Product including Brand-name and price. The other Point is, on the Collection Page I just show the Product Details when the User hover over the Image. As far as I understand, Microdata should be visible. Just showing something when hovering over an Image is that visible or not ? Or in other words, does it makes sense to use Microdata in this case? I just guess Yes since it is not totally hidden. This particular Band Name in my case is „L‘Agent“. For whatever reason Moz don‘t understand the apostrophe in L‘Agent and I get the recommendation to use the exact Keyword in the Title, what I already doing. Is there any trick or work-around on apostrophes? Here is the collection Page http://petit-paris.me/collections/l-agent-by-agent-provocateur Thanks Siggi
Moz Pro | | Siggi130 -
Poor quality PDF exports from analytics.moz.com
The new reports look great http://analytics.moz.com/dashboard/overview/ But when I export to PDF, the text is low quality and images are low quality. Not as good as the old report. In fact, the PDF is such low quality we are not providing them to our customers. We're using the old reports. ETA for HQ PDF Export please?
Moz Pro | | OPUS-Cambodia0 -
Are header directives such as X-Robots and Link supported by OSE/Linkscape/SEOMoz tools?
SEOMoz tool reports show lots of duplicate content where there are http header directives in place on pages to eliminate dupes. Googlebot obeys but Roger the robot doesn't. Are header directives such as X-Robots and Link (rel=canonical) supported by OSE/Linkscape? I'd like to put my mind and clients at ease. Thanks
Moz Pro | | Mediatorr0 -
Opensite explorer not showing facebook/twitter other sites
hello i have had my site live and indexing for 3 months however open site explorer doesn't show the facebook or twitter linkback from my corporate sites. any ideas why this would not show in opesite? it doesn't show in google WMT either. my site: http://cheap-airport-taxis.com/
Moz Pro | | smashseo0 -
Open Site Explorer results vs. Google Webmaster Tools results
I've been comparing the links to my domain that OSE and GWT show and GWT shows many more links than OSE. Can anyone explain the difference? Does Google report no follow links that OSE does not?
Moz Pro | | cartersnipes0