Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Where should a knowledge base be hosted for max. SEO benefit?
-
A client would like to set up a knowledge base to work in conjunction with their website and we are tossing up whether to go with a hosted solution (and therefore set up as a subdomain) or find a solution that we host on the clients domain (which will presumably have more SEO benefit). We are leaning towards the latter (although are mindful that we need to balance the client’s desire for a quality KB solution). Appreciate your feedback.
-
KB's are great for user generated content (just look at this one). If it was open to all just imagine how many links it would be attracting!!
Obviously your KB would be for SEO benefits, and therefore the best method for gaining from it would be to host it on the clients domain in a sub folder. Most open source CMS's can easily be modified into Knowledge bases with relative little ease - one thing I should recommend is heavy moderation on all posts to ensure that no incorrect answers or spam goes live, as this would make their business look poor.
Regards
Aaron
-
The question has already been very well answered. Having a comprehensive knowledge base on the same domain in separate folder can yield maximum and best SEO benefits.
-
Subdomains do not work very well. I would go in with a folder within the domain itself. I would further name the folder something intuitive which would lead more people finding information about your client's niche to the website. The architecture is very important for the KB as it can be very effective in terms of cross selling as well.
-
Completely agree with EGOL. You want this on the main domain for the most benefit.
I'm not sure about this, and it's complete speculation, but I would suspect that a subdomain that has the DNS A record pointed at a different server would be identified by Google as belonging to the hosted knowledgebase solution. That's the way those hosted solutions work. So, while you would get some credit from a subdomain on the same server as your main domain, you might not get much from a hosted solution setup like this.
Unfortunately, this means you'll have to build your own knowledgebase system, or use an open source or paid solution. It means more time to setup, but will definitely be worthwhile, especially if the point of the knowledgebase is for SEO.
-
"(which will presumably have more SEO benefit)"
I agree. I would go with putting the KB in a folder on the clients domain. That way, links into the KB will be hitting the main site instead of a subdomain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Static Links in Sidebar Hurting SEO?
Our website currently has a sidebar/widget area that appears on almost all pages throughout of entire site (350 page domain). In that sidebar, we have some static links and some non-static links. Right now there are: 6 Related Post Links - Non-Static
Technical SEO | | DemiGR
1 - Call To Action - Static to a landing page
10 Calculators - Static - These calculators I think are very useful to our users (financial website). So in total 17 total sidebar links, 11 static links, and 6 which change based on the content of the page. Do you think these static links from an SEO perspective can be hurting us? Is there some sort of best practice for sidebar links in regards to quantity as well as static vs non-static? Thanks!0 -
Should we remove category paths for better SEO?
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables". Example of current link: www.website.com/designer-furniture/designer-dining-tables.html Would removing the category paths help? Example result - www.website.com/designer-dining-tables More user friendly URLs and better for SEO would you suggest? The only problem is, if we removed the paths would this have a hit on our traffic? Any advice would be much appreciated. We are using Magento platform.
Technical SEO | | Jseddon920 -
Speed benefits from loading images from a subdomain
I have read that loading images from a subdomain of your site instead of the main domain will give you speed benefits on load time. Has anyone actually seen that to be the case? Thanks!
Technical SEO | | Gordian0 -
SEO for User Authenticated Content
Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!
Technical SEO | | manutx0 -
Do knowledge base plugins on a subdomain have seo benefit?
Hi SEO Moz, We want to use a knowledge base plugin (cheaper & faster than building it ourselves) where we can have Q&As for our website. We want this to help with our SEO by adding in our keyterms that we want to rank for. We've looked into TenderApp & Get Satisfaction which look like good solutions - however, as they're both on a sub-domain do we get any seo benefit from this? When people link to our knowledge base, will this help our website at all - or is the benefit going to go to TenderApp/Get Satisfaction? For instance - Our website URL is http://widget.products.com The KB URL is http://widgetsupport.products.com If the above plugin is not a good solution, is there anything else that is better? Any help will be greatly appreciated!! Thanks.
Technical SEO | | qdigi0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0