On Page Report Card... with or w/o local modifiers?
-
Hey all!
So I am curious how you recommend using the "on page report card" (which is really helpful) along with the concept of local modifiers. IE, here is a term I am going after:
- business forums
but really I care about a specific location:
- business forums | Greensboro NC
So the word I hear is typically to do your keyword research & page optimization FOR the primary term, but then tack on your local modifiers after. So which do you run reports on? Probably both is the best answer, eh?
Obviously my local sites won't have a shot at ranking nationally/internationally for such a broad term as "business forums", especially with some monster sites out there with some serious clout. This is more of a best practices question.
Thanks dudes.
-
Excellent, thanks guys.
Great to hear some experiece that backs up all the stuff you read out there! I appreciate the confirmation.
-
Something that helps a lot? Get some links with the local modifier in the anchor text. Once you get a few of those, you'll see your rankings increase for local searches.
-
While I definitely agree with you, I find that you can rank easier and faster for local terms by optimizing for local keywords as well. It adds relevancy to your result and can result in better rankings for other local keywords that you are NOT targeting. I've experienced this first hand.
If you are a 100% local business, why not focus on everything local? It's much easier to rank and it should help establish that your website is local so any terms with the local modifier in it, are much easier to rank!
Just my 2 cents.
-
I find you dont have to optimize for loca +l keyword so much, as long as local is in the page some where. If you optimize for the keyword you will do well with local also
-
I hear ya.
So focus on the local. That probably means I need to get the "greensboro" and "nc" terms within the page text on every page on my site. My report cards are "A"s and a few "B"s w/o it, but much lower as I didn't push too hard on redundancy with local terms in the text.... but once or twice a page won't hurt I don't think. Definitely in titles already.
-
It definitely wouldn't hurt to run reports on both, but look at your overall objectives before investing the time and energy.
If you run a website that is 100% local-orientated, no sense trying to rank for a national term as 1) Your site is not relevant to the national term, 2) It splits your efforts trying to rank for a national term.
I would focus on what you think is the most relevant. If it's a true local business forum, worry about dominating that market first! Once you are #1 for everything and anyone in your area types in your keywords and all they see is you, you can venture out at that point for more broad terms that yield higher #'s of traffic.
Hopefully that makes sense? Still tired
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does moz give different page authority to the same page if a visit comes from adwords vs organic search?
When clicking on an adwords ad the page the landing page has a page authority of 26. When clicking on organic search to the same exact landing page the page authority is 37. Why is this. Does moz or, more importantly Google see these as the same or separate pages? Thanks Tom
Moz Pro | | ffctas1 -
Canonicalisation/ Moz/ WP.
Hi, I've recently put a new site live using Wordpress, and have hooked it up to Moz Analytics. Moz is reporting >1000 pages with 'missing meta description page', and >250 with 'duplicate page content'. The issues seem to be being flagged by pages with '?sort=asc&view=main', ?show=paged&view=main, '?sort=ratedup&show=all&view=list', etc. I have a number of category pages, which users can filter by etc to give them the information in the way they want to see it. I have this ' I haven't got many pages indexed by Google yet, so can't see if they're hitting the same issues as Moz. Any help/ advice appreciated.
Moz Pro | | newstd1000 -
Problem with On-page
I have an issue. I have added 5 keywords but when i go to the "on page" tab. They are not there... So i press on "Add keyword" and it takes me to another page where i can see all my keywords. So i go back to the "on page" and no keyword shows up. I wanna have a summary of the weekly crawl for the on page of these keywords and it's not showing up 😞 Anybody knows why?
Moz Pro | | theseolab0 -
Missing Page Titles On The Comptetive Link Comparison Page
Hello, When I do a Link Analysis using the SEOmoz tools I have noticed that most of the pages listed on the Top Pages tab show [No Data] for page title. Any idea why that could be? The page source of those pages have one and only one <title>tag.</p> <p>Thanks!</p></title>
Moz Pro | | andersvin0 -
Where can I find the page strength tool?
I have an SEOmoz account and can't seem to find the page strength tool. Is it somewhere in research tools?
Moz Pro | | elenaroi0 -
Does the page authority data also considers the on page factors like the presence of keyword in the title,meta text, and keyword frequency ??
The moz difficulty score considers four factors for the top websites. are the on page factors included in the page authority data ?
Moz Pro | | iQuanti0 -
URLs getting re-directed to double http:// URLs
The "Notices" section under "Crawl Diagnostics" shows that there are 435 issues on my website. I checked out a few URLs to verify this issue and found that most of these pages are working perfectly. For instance, the above mentioned report shows that http://policycomplaints.com/about redirects to http://http://policycomplaints.com/about/ . Then, http://policycomplaints.com/aegon-religare/mis-selling-of-policy-by-aegon-religare/ redirects to http://http://policycomplaints.com/aegon-religare/mis-selling-of-policy-by-aegon-religare/ . However, when I open these pages, they seem to be working perfectly. I didn't find them getting re-directed to somewhere else. So, as per the report, it seems that all of these 435 http://URLs are getting re-directed to http://http://URL versions which in reality is not true because all the http://URLs are working perfectly. So, is this a problem with SEOmoz software? If not, what is the reason for these issues and how can I adddress them. Do notify if any further information is required for the same. Thanks. bNiEm.png
Moz Pro | | unknownID10 -
Crawl Report Technical Issue
I'm having a problem with our campaign especially the crawl report. Because the last update is Nov 4 and isn't supposed to be updated weekly? I already submit a helpdesk support ticket and even send a seperate e-mail regarding this issue but until now the report is still not updated. Anybody here can help me raise this issue/ Thanks.
Moz Pro | | shebinhassan0