Does Google still have a standard search result? How can I get it?
-
I have heard a lot from the experts that there are no "Standard" Google search results anymore. They said that most of the SERP's of Google that show up are customized/tailored for each individuals even if they are not logged-in using their Google Custom Search. My questions are, Is there still a way to retrieve the standard Google search result? How?
Are these scripts will be helpful when searching on Google?
*webhp?
*complete=0
*pws=0 -
Hi Ryan,
Appending that to my query string didn't work, but using the Search Tools dropdown and setting my location to US did the trick. Thanks for questioning me, was great to be able to see this.
-
Keri, I am not entirely clear. If you set your gl=us, you also see the SERPs without any local results. I have the feeling I am missing something.
-
I remember seeing your tweet about that and thought of it while answering this question...
-
The one time I've been able to get a non-geo result is when I had in-flight wifi on a Southwest flight. It was odd (and refreshing) to see terms like "pizza" come back with just ten blue links. A little impractical for daily use though.
-
Just to add a bit to Kane's response, the closest you can get to what you refer to as "standard Google results" is as follows:
1. Use either Chrome's Incognito Windows (CTRL + SHIFT + N) or FireFox's Private browsing. By using this method you can be sure no cache is used.
2. Be sure not to log in to Google. If you use the suggestion from step 1 above, you will be fine.
3. Use the SEOmoz SERP Control Panel which is part of the SEOmoz toolbar. Press Google US non-personalized (or make a setting for any country). This option does two things. First, it sets your geo-location to the US instead of your local area. Second, it appends your query with pws=0 to eliminate personalization.
By using the above steps, you will come as close as possible to receiving the Google results without adjustment.
The above does not account for one factor and that is regionalization. Even with all of the above steps taken, Google will still show different results based on your physical location. You need to use a proxy server to perform your search query from various locations in order to determine your query's sensitivity to location changes. The tool I recommend for this task is GeoEdge. It is free for search results.
-
It depends on the search query as to how much the SERP will be customized, but for the most part, no, it doesn't exist.
Google adjusts results based upon a number of variables. A couple prominent ones include:
- Location of the user (mostly via IP address or Google account settings)
- Past queries (either in search history of the Google account, or at that IP or computer, or through the use of parameters like pq=previous+query or a number of other parameters)
- Random/Miscellaneous Google Testing - they'll often test different search results on different users - you have no control over this.
The closest you'll probably get is to use pws=0, set your user location to "United States" or the location where most of your customer base is located, and do this on a Google Chrome Incognito browser.
Regarding the other two parameters you mentioned, webhp= and complete= are both related to auto-suggest and won't have the effect you want.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yelp (recrawl Google/Bing)
If Google and Bing show an older version of a site's Yelp rating in the search results, what options are there to help ensure Google and Bing recrawl the Yelp page? Additionally, it appears third-party sites such as MapQuest show Yelp ratings and appear in Google search results; is it possible to request MapQuest to recrawl Yelp and then ask Google to recrawl MapQuest? Any advice would be much appreciated!
Industry News | | Mack_1 -
Community Discussion - How can we apply the skills we have as marketers in new, creative ways?
Hi everyone, I hope you all had a wonderful week! This week's discussion question comes from Tuesday's (December 😎 blog post by John-Henry Scherck, The Step-by-Step Guide to Turning Link Prospectors into Lead Generators. From the post: "Digital marketing is a pretty introverted industry. This tends to make us a bit hesitant to embrace sales and outbound selling. There’s no beating around the bush: Sales can be difficult, scary, uncomfortable, and awkward — but if you want to grow your client base, it may require getting out of your comfort zone." John-Henry shows us the opportunity for people who are good at link prospecting to apply those skills to lead generation, improving business opportunities by creatively using the skills they already have. SEOs and marketers wear many hats, and have a diverse skill set at their disposal—how else can we apply the skills we already have in creative ways?
Industry News | | MattRoney5 -
Will editorial links with UTM parameters marked as utm_source=affiliate still pass link juice?
Occasionally some of our clients receive editorial mentions and links in which the author adds utm parameters to the outbound links on their blog. The links are always natural, never compensated, and followed. However, they are sometimes listed as utm_source=affiliate even thought we have no existing affiliate relationship with the author. My practice has been to ask the author to add a rel="norewrite" attribute to the link to remove any trace of the word affiliate. I have read that utm parameters do not affect link juice transfer, however, given the inaccurate "affiliate" source, I wouldn't want Google to misunderstand and think that we are compensating people for followed editorial links. Should I continue following this practice, or is it fine to leave these links as they are? Thanks!
Industry News | | Terakeet0 -
Very odd behavior. Google is changing “%20” to “+” in my URLS
I just realized many of the links on my site are BROKEN when entered from a Google SERP. This didn’t used to be this way. I have no idea what’s going but I’m worried. It involves a folder of our site that has a space in it. Google is even displaying the proper “%20” in the SERP but when I click the link it replaces that “%20” with a + which breaks the link!! You can see this in action by typing in “brown jordan sheffield furniture” without quotes into Google. You’ll see our site come up first and displaying this link sheffieldfurniture.com/Other%20Furniture/BrownJordan.html but when you click it the link is broken! This is happening on many of our pages! Anyone know what in the world is going on?
Industry News | | SheffieldMarketing0 -
Google Trusted Stores
Hello, So we sell millions of dollars a month in merchandise - most of that comes from eBay transactions. We do have a script that posts to eBay and we do download our transactions from eBay and process the orders from our admin. Now I feel we will do a lot better in the SERPs if we have the trusted stores quality signal. However; it comes down to this. The conversion pixel. Since the don't pay through the site - do you think we can get away of sending a email to a second conversion page for eBay transactions? Have any of you noticed a boost in SERPs once you were approved with the Trusted Stores? Any advise?
Industry News | | joseph.chambers0 -
Google Keyword Tool Showing Conflicting Data
Google Adwords Keyword Tool is showing different data for the same keywords. Broad Match Local Search Volume is 2400 apiece logged in from my main account. Local Search Volume 3600 and 1900 logged in from a different account. Can anybody explain this? I have screenshot of both.
Industry News | | Choice0 -
How does recent Google update affect e-commerce sites:
Most ecommerce sites use the original manufacturer product descriptions in their content. The product features and specifications are the content made by the manufacturer. Sometimes manufacturers insist that the ecommerce sites should use their original content and it is impossible to change what available in the original content and rewrite it.
Industry News | | IM_Learner1 -
Did Google's Farmer Update Positively/Negatively Affect Your Search Traffic?
See the attached image, showing a comparison of SEOmoz.org's search traffic from Google over the past 6 days and the prior week. farmer-3x.gif
Industry News | | randfish2