Google Love and Bing Hate

[SoundinTheory]

I have a site that is currently ranking 6th for a certain key phrase. But when i search on Bing it is on page 4. The result on google is for the homepage and the bing result is a search result.

Does anyone have any suggestions?

I am not logged into to google when searching but we do use adwords.

[Debdulal]

What I have learnt from my personal experience that Bing is not as smart as Google in locating unnatural link patterns, spammy practices, heavily keywords specific pages and other sneaky things that some webmasters still do to increase the ranking of their website in search engines. Now, as Google is getting smart at their algo,  you may less likely to find spammy sites that often in Google as compared to Bing and probably for this reason, your website is on 4^th page.

However, I am not saying that all the first pages websites in Bing are spammy. Just a thought J

[SoundinTheory]

Thank you to both of you. Especially, Corey, the bit about how this research will help with understanding google. I can not justify the time researching this for what I estimate will only be a few hundred additional hits.

Sorry Bing but I love Google as much as it loves me (well my client's site at least). Thanks again

[CoreyNorthcutt]

This is good advice too.  

[CoreyNorthcutt]

For the most part, Google and Bing are very similar in their ranking practices, but there are definitely still a lot of subtle differences.   Sometimes the difference is obvious, but it's still a fairly dense subject with no immediate answer.  Here are some nice starting points full of lots of ideas to consider:

http://www.bing.com/community/site_blogs/b/uk/archive/2012/04/13/optimising-website-content-for-higher-rankings-on-bing.aspx
http://www.searchdiscovery.com/blog/seo-for-bing-google-and-bing-indexing-differences/
http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements

It's definitely cool that you've recognized the comparative difference.  Knowing how Bing works gives you a great creative resource  to check against Google as well, and vice-versa.   It's one of my favorite tricks, namely because it should reduce the possibilities from 200 or so odd ranking factors that are possibly out of wack to a fair ~25, and when the difference is as drastic as you say, it usually lays out a fast path to more traffic.

[KeriMorgret]

Have you verified your site in Bing's webmaster tools and looked for any messages from Bing there?