Google Impressions Drop Due to Expired SSL

[MeMediaSEO]

Recently I noticed a huge drop in our clients Google Impressions via GWMT from 900 impressions to 70 overnight on October 30, 2012 and has remained this way for the entire month of November 2012.

The SSL Cert had expired in mid October due to the notification message for renewal going to the SPAM folder and being missed.

Is it possible for an SSL expiry to be related to this massive drop in daily impressions which in-turn has also effected traffic?

I also can't see any evidence of duplicate pages (ie. https and http) being indexed but to be honest I'm not the one doing the SEO therefore haven't been tracking this.

Thanks for your help!

Chris

[SanketPatel]

Hi Chris

Can you please let me know your website here?

Did you built links on Https or Http? Also your website ranking in SERP's are on Https or Http?

Please answer me above que so that i can exactly say what are the possibilities for drop in impressions.

[Devanur-Rafi]

Dear Chris, to the best of my knowledge and experience, an expired SSL certificate does not result in lowered impressions especially when you say that you checked the index for https URLs being indexed and did not find any. Have you looked at the Google Webmaster Tools account for the website if one exists? You might get good insight in to the issue at hand from there.

Guys, if anyone of you have a different experience, please share it with us.

Best regards,

Devanur Rafi.