How much link juice could be passed?
-
When evaluating a site to decide whether or not to peruse a link, how do you decide if it is passing enough link juice to peruse the matter?
-
Hi Runnerkik,
As Paul suggested using Opensiteexplorer.org is a good way to go. When PR was everything back in the day i just the following formula to calculate the PR flow of the link:
PR{flow} = PR {page} / N{links} * 0,85 + 0,15
So for a page with PR of 3 and 115 links on page you get:
PR{flow} = (3 / 115) * 0,85 + 0,15 = 0.17217 points of link juice. When you reached enough inbound link juice you would go up a PR level.
Since we no longer (primarily) look at PR of a page for building links (because we want to earn links) you get less of a say in the matter. If someone embeds your link in their site there is not much you can do about but contact them (if you don't want it).
Writing good content created a natural flow of inbound links combine this with social media and you get a consistent inbound picture which would be appreciated by the search engines.
If the site has a nice domain authority figure and the page your going for has a nice page authority figure you'll know how to pursue that.
Still you can always assess if it is a link you want using the formula. It always worked for me (and still does).
hope this helps
kind regards
Jarno
-
Hello Runnerkik!
Personally, I like to give any websites I find as potential 'Links', I run them through an intense 'Open Site Explorer' check for Domain Authority and any linking domain that are present. If you look at the middle section 'Domain Authority' for the websites that are linking TO the link you are trying to get, you can get quite a good idea.
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Link equity / Link Juice lost to a blocked URL in the same way that it is lost to nofollow link
Hi If there is a link on a page that goes to a URL that is blocked in robots txt - is the link juice lost in the same way as when you add nofollow to a link on a page. Any help would be most appreciated.
Intermediate & Advanced SEO | | Andrew-SEO0 -
How to do Spam Link Analysis before posting a link?
OSE provides Spam analysis for website link profile, Do Moz have a tool to check the link quality before placing a link? How to do Spam Link Analysis before posting a link?
Intermediate & Advanced SEO | | bondhoward1 -
Link Type Analysis
Howdy Moz Fans, Just wondering if anyone knows any tools to which can identify link types. E.g. is the link - navigational, in the footer or in the body text. Specifically for internal links. Any suggestions? Cheers, RM
Intermediate & Advanced SEO | | MBASydney0 -
Link Building
I have to develop a strategy for link building. The SEO guy I have been speaking with has started putting links on .edu sites etc . To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point. I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc. We sell health products and are starting to put out 3-4 high quality articles per week. Ideas? Kind Regards Martin
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Advice on Link Building?
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral". That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs. One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often. So other than that, can some of you share some "out-of-the-box" link building strategies? Thank you in advance!
Intermediate & Advanced SEO | | sbrault740 -
Redirecting one site to another for link juice
I have two sites with same theme - buying cars. I am going remove one of the sites from being crawled permenantly (ie junkthecars.com) and point domian via 301, to another similar theme site (sellthecars.com). The purpose is to simply pass the SEO link juice from one site to the other as we retire junkthecars.com.... Is a forwarding of the domain OK and the best way for the search engines to increase the rank of sellthecars.com (we hate to wast the link work done on Junkthecars.com)? What dangers should I look for that could hurt sellthecars.com if we do the redirect at a simple TLD?
Intermediate & Advanced SEO | | bestone0 -
Cross linking between categories
Is it useful for SEO to cross link between TOP level categories, let's say I have a Home page and then 2 sub categories, one about green widgets one about red widgets
Intermediate & Advanced SEO | | seoanalytics
Should i create a link from the green widget to the red widget or should I leave those are separate silos ? I know that within a silo i need to cross link ( from green widget 1 to green widget 2 etc... ) but how about about from the main category to the other main category ?0 -
Domain Links or SubDomain Links, which is better?
Hi, I only now found out that www.domain.com and www.domain.com/ are different. Most of my external links are directed to www.domain.com/
Intermediate & Advanced SEO | | BeytzNet
Which I understand is considered the subdomain and not the domain. Should I redirect? (and if so how?)
Should I post new links only to my domain?0