Optimizing Main URL with Various Relevant Keywords
-
Hi,
I am new to working with SEO on my website and making attempts to create rich content to allow me to rank above and near competitors of our very niche market for LED microlights.
I understand the concept now of on-page optimization. I have found key words that are perfect for optimizing specific products. I am working on structuring my website with enriching content that specific key words will direct organic search traffic to products.
However, what techniques do I use to drive traffic to my main domain with a keyword that is relevant to my site but no specific products?
For example, the phrase "light show gloves" or "light show" is a keyword relevant to my site in general, so I would like my main URL to show in search results when these phrases are searched.
What can I do to optimize my site for such phrases? Do I merely use them in related categories and product content? And if yes, how can I ensure I have optimized my domain fully for various relevant keywords and compare to competitors?
Thanks!
-
This is hard as there are many times in which any site would want to rank for a related keyword, but the search engines are only interested in showing content that the searchers want. So if someone is searching for light show, they are probably looking for a light show. If you had a page that had videos of light shows using your product (the videos have to be yours) and maybe upcoming light shows using your lights, that would make sense. You could even have a section of your site dedicated to promoting light shows in different parts of the world or country. It could be a light show guide, ultimate resource. That might rank for it, but just your homepage isn't going to be a good result as it probably doesn't answer the query for "light show".
Stop thinking about how to optimize and start thinking about how to answer people's query. If your site or page isn't the best answer, it's not something you should be worrying about. If you can be the best result, then make your site/page the best result with content. No amount of onpage optimization will help you rank for related terms unless you can answer the query at hand.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sub-domain with spammy content and links: Any impact on main website rankings?
Hi all, One of our sub-domains is forums. Our users will be discussing about our product and many related things. But some of the users in forum are adding a lot of spammy content everyday. I just wonder whether this scenario is ruining our ranking efforts of main website? A sub domain with spammy content really kills the ranking of main website? Thanks
Algorithm Updates | | vtmoz0 -
If I optimize for a long tailed keyword, will I also catch the short keywords within it?
Say my long tailed keyword has three words in it that I also consider keywords. Will I catch the searches for those short keywords, or just the long tailed keyword phrase?
Algorithm Updates | | Scratch_MM0 -
Is having an identical title, h1 and url considered "over optimization"? Is it better to vary?
To get some new pages out without over-thinking things, I decided to line up the title tag, h1 tag and URLs of my pages exactly. They are dynamically generated based on the content the user is viewing (internal search results pages) They're not ranking very well at the moment, but there are a number of factors that are likely to blame. But, in particular, does anyone know if varying the text in these elements tends to perform better vs. having them all identical? Has there been any information from Google about this? Most if not all of the "over optimization" content I have seen online pertains to backlinks, not on-page content. It's easy to say, "test it!" And of course, that's just what I'm planning to do. But I thought I would leverage the combined knowledge of this forum to see what information I could obtain first, so I can do some informed testing, as tests can take a while to see results. Thanks 🙂
Algorithm Updates | | ntcma0 -
Optimizing for Lawyer vs Attorney Words
With Hummingbird update, my client's personal injury lawyer site went from very good positions for top terms in Google to oblivion. The site had primary landing pages for parallel terms such as "dog bite lawyer" and "dog bite attorney", among other. He does work in Philadelphia and Pennsylvania, so we focus on key phrases for both "Philadelphia dog bite lawyer" and "Pennsylvania dog bite lawyer" etc. I've decided to investigate siloing more deeply, but am unsure whether Google now considers attorney searches to be the same as lawyer searches, which would mean we would silo for "Pennsylvania" and "Philadelphia" not "Attorney" and "Lawyer". Any real world experience in this anyone? Thanks
Algorithm Updates | | JCDenver0 -
Is this spamming keywords into a url?
My company has previously added on extensions to a url like the example below http://www.test.com/product-name/extra-keywords My question is since there is no difference between the pages http://www.test.com/product-name and http://www.test.com/product-name/extra-keywords and you don't leave the product page to reach the extra-keyword page is this really necessary? I feel like this is probably not a best practice. Thanks for any suggestions.
Algorithm Updates | | Sika220 -
Optimized site-wide internal links in footer - a problem?
Hello all - I am looking at a website with 8 heavily keyword optimized site-wide links in the footer. Yes, there are only 8 but it looks a bit spammy and I'm tempted to remove them. I imagine there's some possibility of a Google penalty too? What would your advice be? Thanks, Luke
Algorithm Updates | | McTaggart0 -
URL Importance In Search
This may have been addressed before. If it is, please link me to the thread. I'm trying to SEO for local surrounding cities my client services. It was suggested I purchase domains relevant to those cities and create separate pages optimized for those local keywords. Wondering if this is a good tactic. For example my client's business is located in Chicago, but services the surrounding suburbs of Chicago. Whats the current, best way to SEO?
Algorithm Updates | | severitydesign0 -
HTML5: What changes in tag optimization?
Can anyone shad som light on on page optimization for HTML5? Does google already taking the new section tag in consideration? How about heading? I read somewhere that now Google can digest multiple H1 heading. Is that true and is that recomended? Thanks a lot
Algorithm Updates | | dadaseo0