What is "evttag=" used for?
-
I see evttag= used on realtor.com, what looks to be for click tracking purposes.
Does anyone know if this is an official standard or something they made up?
-
Well, it's certainly not an SEO thing.
In fact, it's not even a valid HTML thing; here are all of the craziest, acceptable attributes for a DIV in HTML5:
http://dev.w3.org/html5/spec/single-page.html#the-div-element
It among many, many other things, is breaking realtor.com's code through the validator:
In my experience, this one of the easiest ways to assure that Google can't crawl your site well, or put confidence in your user experience. Other crazy new standards, like schema.org do get pretty creative with structured data, but you'll notice that those use itemscope/itemprop/itemtype .... which do still pass the W3 validator:
http://schema.org/docs/full.html
In addition, there's no reference to an outside standard, even one that's totally foreign to what's generally accepted web development (similar to say, Facebook+OpenGraph, which is sometimes used, like this):
xmlns="http://www.w3.org/1999/xhtml" xmlns:fb="http://www.facebook.com/2008/fbml" xmlns:og="http://opengraphprotocol.org/schema/">
I award realtor.com's web developers 0 points, and may the flying spaghetti monster have mercy on their SEO's.
To put that another way: don't copy this.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use keywords that has another keyword in it for another link
Hi, I have these two links: A1 & A2 and the keywords for them are these: Pest control for A1 Pest control service for A2 is google smart enough to differentiate these two & rank the exact page for them accordingly? or does google guess pest control keyword in A2 link as well? please help me with this issue. & the same with these : termite inspection & termite inspections Arizona!! many thanks Shervin
Technical SEO | | Shervin0 -
Creating a help hub, not sure the best name to use, " keyword help " or " help hub "?
I've been creating new content for our site, lots of help related content, so I created a help hub section. Now the more I go through it, and look at url structure and breadcrumbs, I can't help but think I should be using a keyword in there, but also don't want to over do it, since the keyword we are shooting for is also a subsection of our site, complete with url keyword and breadcrumb. So I just don't want to have too many over redundant titles like keyword this and keyword that, so I came here to get some advice from the awesome community of folks. Keep help hub so it's: Url: site.com/help-hub/helppage1 Breadcrumb: Home > Help-Hub > Help Page 1 or Url: site.com/keyword/help/helppage1 Breadcrumb: Home > Keyword > Help > Help Page 1
Technical SEO | | Deacyde0 -
Keyword use in city specific "homepages"
My company, RightFit Personal Training, is a marketplace for people to find independent personal trainers based on preference. I am currently in the process of expanding nationally, and each city essentially has it's own homepage. Currently, the url of each city page ends in the name of the city only. For example, the url for the Houston page is www.rightfitpersonaltraining.com/houston/. The issue here is that I actually wanted my contracted developer to add the state abbreviation as well as the words "personal trainers" to the end of each city page url. So what I really wanted to see out of the Houston personal training page was www.rightfitpersonaltraining.com/houston/tx/personal/trainers. Do you think it is worth it for me have my developer go back and change the URL structure of the city homepages to reflect the latter? This should also benefit the structure of the personal trainer profiles, because they could all fall under their specific city homepages. For example, I think it would be to my benefit if each trainer profile url ended in /city/state/personal/trainer/trainername. Thoughts?
Technical SEO | | mkornbl20 -
How to Target Other Countries Using TLDs?
I would like to know if it is possible (and beneficial) to target other countries using country-based TLDs? When visiting a company website for instance, you often get redirected to your country's site. For instance, when you visit cafepress.com from Canada, you get redirected to cafepress.ca. Since both websites (cafepress.com and cafepress.ca) have the same content, how they get away with it with no duplicate content issues?
Technical SEO | | sbrault740 -
Looking for feedback about "look-ahead" navigation
Our company has been creating websites where the navigation is developed in such a way as to allow the visitor to get a preview of the image and/or content on that is on the page. Here are two websites that use this technology:
Technical SEO | | TopFloor
http://www.uniquepadprinting.com/
http://www.empathia.com/ (On this site, the previews are only available if you click on "Whole", "Productive" or "Safe" at the top of the page. I'm looking for feedback such as: What do you call this type of navigation (We call it look-ahead, but I can't find much info that term on the web) Have you experienced any issues with this type of navigation? Do you have any recommendations on it? Some of the things we've seen are: It adds the same content to every page of the website It creates a lot of internal links It can create a lot of code on pages It can slow page-load times0 -
Using Rel=Author with Multiple Contributors
I have multiple contributors who provide content on our page. I have created an authors page that shows the picture and bio of each author along with their Google+ profile link. Each profile link goes to the authors respective profile where I have had them verify themselves as contributors. My question is will Google see each of these authors and attribute the rel=author tag correctly (even though they are listed on the same profile page) or will Google only take the first person I point to for Rel=Author?
Technical SEO | | PLEsearch0 -
Has anyone used prbuzz.com for pr distribution?
Has anyone used prbuzz.com for pr distribution in an effort to boost SEO? I am attracted to their unlimited distribution for 1 price for the year. Does anyone have an opinion and or suggestion of another company. Thanks!
Technical SEO | | entourage2120