Content Landing Page
-
Hey Mozzers,
I wanted to get some opinions on here. I'm going to be building out the content on my site a lot of the next couple of months, and have recently started thinking about creating a content landing page. For those not familiar with the concept it's the idea of building this page that basically just pulls together all the content you've written on a specific subject & serves as hopefully a link magnet & destination for people interested in the topic. So my question is this, I am just outlining all of the different posts & areas that I want to cover on specific topics & it is a lot. I'm talking ~20 posts on each subject. Do you think that would be too much content to try & get on one page? Should I break it down to a more finite 5-7 links to high quality articles per page, or create basically this monster guide that links to all these different articles I'll create.
Looking forward to getting your opinion,
Chris
-
To make sure that the visitor encounters all the landing page elements that will help them make a decision to take your desired call to action, the eye flow should be well-thought-out. Good eye flow makes the consumption of the information being shared in the page quicker for the site visitor and ensures that they end up seeing your desired call-to-action.
Tips:
Arrange web page components in a logical visual hierarchy.
Determine the order in which you want the viewer to look, and design your web page to support that order. To learn more about visual hierarchy, read the following guides: "Working with Visual Weight in Your Designs", "Creating Focal Points in Your Web Design" and "Using Power Structure and Gestalt for Visual Hierarchy".
Use graphical elements to your advantage.
Arrows, icons and attractive images can help direct the eyes of users towards an area of a web page.
Use high-contrast foreground colors on certain web page components.
If an element has a bright color relative to its background and surrounding elements, it’s likely to garner attention.
i hope this information will help you!!!
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content
Let's say a blog is publishing original content. Now let's say a second blog steals that original content via bot and publishes it as it's own. Now further assume the original blog doesn't notice this for several years. How much damage could this do to blog A for Google results? Any opinions?
Intermediate & Advanced SEO | | CYNOT0 -
How to speed up transition towards new 301 redirected landing pages?
Hi SEO's, I have a question about moving local landing pages from many separate pages towards integrating them into a search results page. Currently we have many separate local pages (e.g. www.3dhubs.com/new-york). For both scalability and conversion reasons, we'll integrate our local pages into our search page (e.g. www.3dhubs.com/3d-print/Bangalore--India). **Implementation details: **To mitigate the risk of a sudden organic traffic drop, we're currently running a test on just 18 local pages (Bangalore) = 1 / 18). We applied a 301 redirect from the old URL's to the new URL's 3 weeks ago. Note: We didn't yet update the sitemap for this test (technical reasons) and will only do this once we 301 redirect all local pages. For the 18 test pages I manually told the crawlers to index them in webmaster tools. That should do I suppose. **Results so far: **The old url's of the 18 test cities are still generating > 99% of the traffic while the new pages are already indexed (see: https://www.google.nl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:www.3dhubs.com/3d-print/&start=0). Overall organic traffic on test cities hasn't changed. Questions: 1. Will updating the sitemap for this test have a big impact? Google has already picked up the new URL's so that's not the issue. Furthermore, the 301 redirect on the old pages should tell Google to show the new page instead, right? 2. Is it normal that search impressions will slowly shift from the old page towards the new page? How long should I expect it to take before the new pages are consistently shown over the old pages in the SERPS?
Intermediate & Advanced SEO | | robdraaijer0 -
One page ranking for all key words, when other targeted pages not ranking
Hi everyone I am fairly new to SEO but have a basic understanding. I have a page that has a lot of content on it (including brand names and product types and relevant info) ranking for a quite a few key words. This is cool, except that I have pages dedicated to each specific key word that are not ranking. The more specific page still has a lot of relevant text on it too. eg. TYRES page - Ranks first for "Tyres". Ranks okay for many tyre key words, including "truck tyres"
Intermediate & Advanced SEO | | JDadd
TRUCK TYRES page - not ranking for "truck tyres" Further on, I then have pages not ranking all that well for more specific key words when they should. eg HONDA TRUCK TYRES - Then has a page full of product listings - no actual text. Not Ranking for "honda truck tyres". ABC HONDA TRUCK TYRE - not ranking for "abc honda truck tyre" key word
These pages don't have a lot of content on them, as essentially every single tyre is the same except for the name. But they do have text. So sometimes, these terms don't rank at all. And sometimes, the first TYRES page ranks for it. I have done the basic on page seo for all these pages (hopefully properly) including meta desc, meta titles, H1, H2, using key words in text, alt texting images where possible etc. According to MOZ they are optimised in the 90%. Link building is difficult as they are product listings, so other sites don't really link to these pages. Has anyone got ideas on why the top TYRES page might be so successful and out ranking more specific pages? Any ideas on how I can get the other pages ranking higher as they are more relevant to the search term? We are looking in to a website redesign/overhaul so any advice on how I can prevent this from happening on essentially a new site would be great too. Thanks!0 -
Scraped content ranking above the original source content in Google.
I need insights on how “scraped” content (exact copy-pasted version) rank above the original content in Google. 4 original, in-depth articles published by my client (an online publisher) are republished by another company (which happens to be briefly mentioned in all four of those articles). We reckon the articles were re-published at least a day or two after the original articles were published (exact gap is not known). We find that all four of the “copied” articles rank at the top of Google search results whereas the original content i.e. my client website does not show up in the even in the top 50 or 60 results. We have looked at numerous factors such as Domain authority, Page authority, in-bound links to both the original source as well as the URLs of the copied pages, social metrics etc. All of the metrics, as shown by tools like Moz, are better for the source website than for the re-publisher. We have also compared results in different geographies to see if any geographical bias was affecting results, reason being our client’s website is hosted in the UK and the ‘re-publisher’ is from another country--- but we found the same results. We are also not aware of any manual actions taken against our client website (at least based on messages on Search Console). Any other factors that can explain this serious anomaly--- which seems to be a disincentive for somebody creating highly relevant original content. We recognize that our client has the option to submit a ‘Scraper Content’ form to Google--- but we are less keen to go down that route and more keen to understand why this problem could arise in the first place. Please suggest.
Intermediate & Advanced SEO | | ontarget-media0 -
Duplicate Page Content
We have different plans that you can signup for - how can we rectify the duplicate page content and title issue here? Thanks. | http://signup.directiq.com/?plan=100 | 0 | 1 | 32 | 1 | 200 |
Intermediate & Advanced SEO | | directiq
| http://signup.directiq.com/?plan=104 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=116 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=117 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=102 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=119 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=101 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=103 | 0 | 1 | 32 | 1 | 200 |
| http://signup.directiq.com/?plan=5 |0 -
My landing pages don't show up in the SERPs, only my frontpage does.
I am having some trouble with getting the landing pages for a clients website to show up in the SERPs.
Intermediate & Advanced SEO | | InmediaDK
As far as I can see, the pages are optimized well, and they also get indexed by Google. The website is a danish webshop that sells wine, www.vindanmark.com Take for an instance this landing page, http://www.vindanmark.com/vinhandel/
It is optimzied for the keywords "Vinhandel Århus". Vinhandel means "Winestore" and "Århus" is a danish city. As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well. But I can't figure out, why the frontpage keep outranking the landingpages on every keyword.
What am I doing wrong here?1 -
Duplicate page title at bottom of page - ok, or bad?
Can I get you experts opinion? A few years ago, we customized our pages to repeat the page title at the bottom of the page. So the page title is in the breadcrumbs at the top, and then it's also at the bottom of the page under all the contents. Here is a sample page: bit.ly/1pYyrUl I attached a screen shot and highlighted the second occurence of the page title. Am worried that this might be keyword stuffing, or over optimizing? Thoughts or advice on this? Thank you so much! ron ZH8xQX6
Intermediate & Advanced SEO | | yatesandcojewelers0 -
Product with two common names: A separate page for each name, or both on one page?
This is a real-life problem on my ecommerce store for the drying rack we manufacture: Some people call it a Clothes Drying Rack, while others call it a Laundry Drying Rack, but it's really the same thing. Search volume is higher for the clothes version, so give it the most attention. I currently have 2 separate pages with the On-Page optimization focused on each name (URL, Title, h1, img alts, etc) Here the two drying rack pages: clothes focused page and laundry focused page But the ranking of both pages is terrible. The fairly generic homepage shows up instead of the individual pages in Google searches for the clothes drying rack and for laundry drying rack. But I can get the individual page to appear in a long-tail search like this: round wooden clothes drying rack So my thought is maybe I should just combine both of these pages into one page that will hopefully be more powerful. We would have to set up the On-Page optimization to cover both "clothes & laundry drying rack" but that seems possible. Please share your thoughts. Is this a good idea or a bad idea? Is there another solution? Thanks for your help! Greg
Intermediate & Advanced SEO | | GregB1230