Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My landing pages don't show up in the SERPs, only my frontpage does.
-
I am having some trouble with getting the landing pages for a clients website to show up in the SERPs.
As far as I can see, the pages are optimized well, and they also get indexed by Google.The website is a danish webshop that sells wine, www.vindanmark.com
Take for an instance this landing page, http://www.vindanmark.com/vinhandel/
It is optimzied for the keywords "Vinhandel Århus". Vinhandel means "Winestore" and "Århus" is a danish city.As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well.
But I can't figure out, why the frontpage keep outranking the landingpages on every keyword.
What am I doing wrong here? -
I will check all the landing pages for this, and see if it helps.
Thank you for your feedback
-
No, so far there is very little backlinks to my deep-content pages, so I will definitely have to work a little more on this. Thanks for your feedback
-
Hi
Its a common problem, just check this items:
- You are linking to the landing page from homepage with anchor text?
- you have exact landing page keywords in your homepage title and metas?
- your homepage shouldn't optimize for the landing page keywords
- start building links to landing page to show to Google the right page to rank
-
This seems to be very common... home pages should outrank deeper pages, yes?. Are there any external backlinks (from relevant, authoritative sites) to your deep-content landing pages? Perhaps all your credibility resides on your home page. Have you done any off-page SEO for the landing pages?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why isn't our complete meta title showing up in the Google SERPS? (cut off half way)
We carry a product line, cutless bearings (for use on boats). For instance, we have one, called the Able, that has the following meta title (and searched by View Page Source to confirm): BOOT 1-3/8" x 2-3/8" x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass However, if I search for it on on Google by part number or name (boot cutless bearing, boot cutlass bearing), the meta title comes back with whole first part chopped off, only showing this : "x 5-1/2" Johnson Cutless Bearing | BOOT Cutlass - Citimarine ..." Any idea why? Here's the url if it will hopefully help: https://citimarinestore.com/en/metallic-inches/156-boot-johnson-cutless-bearing-870352103.html All the products in the category are doing the same. Thanks!
Intermediate & Advanced SEO | | Citimarine0 -
Is it still true that 3xx redirects don't cause you to lose any ranking?
In this: https://moz.com/blog/301-redirection-rules-for-seo it says that simply redirecting - provided you don't change anything on the page - isn't going to cost you rankings. Is this still true, or is there any new data/case studies that have been done since? I haven't seen anything updating it and just want to make sure because it's from 2016. We want to do simple 301 redirecting without any changes to the page. Or has anyone had an opposite experience?
Intermediate & Advanced SEO | | AngieJohnston1 -
Author Byline in Page Title in SERP
I was exploring my company's visibility in Google News results, and I noticed the author byline in a recently published article was being pulled into the page title in the SERP. See the attached image for a screenshot. It makes it sound awkward: "How to Find the Best Cannabis Experience and High for You Patrick..." - as if we're explaining it to some guy named Patrick? We have the byline the same way in all other posts, but this is the first I've seen this happen. Has anyone seen/had this happen, and if so, have any ways to prevent it? Thanks in advance for any insights! Here's the post URL: https://www.leafly.com/news/cannabis-101/how-to-find-best-cannabis-experience-high csvmF
Intermediate & Advanced SEO | | davidkaralisjr0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Magento: Should we disable old URL's or delete the page altogether
Our developer tells us that we have a lot of 404 pages that are being included in our sitemap and the reason for this is because we have put 301 redirects on the old pages to new pages. We're using Magento and our current process is to simply disable, which then makes it a a 404. We then redirect this page using a 301 redirect to a new relevant page. The reason for redirecting these pages is because the old pages are still being indexed in Google. I understand 404 pages will eventually drop out of Google's index, but was wondering if we were somehow preventing them dropping out of the index by redirecting the URL's, causing the 404 pages to be added to the sitemap. My questions are: 1. Could we simply delete the entire unwanted page, so that it returns a 404 and drops out of Google's index altogether? 2. Because the 404 pages are in the sitemap, does this mean they will continue to be indexed by Google?
Intermediate & Advanced SEO | | andyheath0 -
Using subdomains for related landing pages?
Seeking subdomain usage and related SEO advice... I'd like to use multiple subdomains for multiple landing pages all with content related to the main root domain. Why?...Cost: so I only have to register one domain. One root domain for better 'branding'. Multiple subdomains that each focus on one specific reason & set of specific keywords people would search a solution to their reason to hire us (or our competition).
Intermediate & Advanced SEO | | nodiffrei0 -
How long takes to a page show up in Google results after removing noindex from a page?
Hi folks, A client of mine created a new page and used meta robots noindex to not show the page while they are not ready to launch it. The problem is that somehow Google "crawled" the page and now, after removing the meta robots noindex, the page does not show up in the results. We've tried to crawl it using Fetch as Googlebot, and then submit it using the button that appears. We've included the page in sitemap.xml and also used the old Google submit new page URL https://www.google.com/webmasters/tools/submit-url Does anyone know how long will it take for Google to show the page AFTER removing meta robots noindex from the page? Any reliable references of the statement? I did not find any Google video/post about this. I know that in some days it will appear but I'd like to have a good reference for the future. Thanks.
Intermediate & Advanced SEO | | fabioricotta-840380 -
Was moving up in SERPS then Got Stuck on Page 2
Hi, I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks i was on Page 2 and 3 for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions. The website is10 months old and related to a software niche. I update this website once a week. For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!). My question is that what do I need to do to get out of this "SERP lock"?
Intermediate & Advanced SEO | | RightDirection0