Is a Tumblr company blog good for SEO?
-
Hi,
We are in the process of gaining coverage and visibility over our SaaS service. And one of the work we're doing is, very much standardly, having our pro blog with content.
I see that most of companies/people are using a WordPress or a Blogger blog to achieve this. Another school is choosing Tumblr, which is a rising star.
But then I can't help to feel that there is something wrong with Tumblr. It doesn't appear in Google search at all... It is never in the top of the searches. And sometimes even search for an exact match of a known post extract won't show the Tumblr link into google Search.
What it means to me is that Tumblr has a very poor SEO-friendly policy.
I was also reading in different posts that it was indeed the case. Tumblr is bad for SEO.
I can't help but feeling confused and not really understanding how such a big social blogging engine couldn't get into google search... Or are they going twitter-like?
I guess my question will be:
"Is it good to have chosen Tumblr, or should I switch to either WordPress.com or Blogger using a custom DNS?"
Thanks for reading.
-
Tumblr is a bit controversial in the world of business blogging. Some people swear by it, and others say it is a waste of time – it doesn’t have the SEO capabilities or the customizability of the other two platforms, that’s for sure. If your target market is over the age of 35 , or if your business sells something that isn’t very visual, then Tumblr probably won’t fit your needs. But if you are in an industry or run a business that can use Tumblr to share images and quick updates, then you really should consider it despite its drawbacks.
My business doesn’t use Tumblr because we are a document filing service – how many cool, viral images can you imagine coming out of that? But Tumblr is great if your product is visual and you are willing to spend the time to talk to and engage with your customers. Remember that Tumblr users are very reciprocal - that means it is up to you to go through posts, comment, and like if you ever expect to attract people over to your business’s page. It’s also very easy to use, and a bit addictive, so once you get going you’ll likely find yourself spending a lot of time on the site. Just remember to get a custom domain for your business’s Tumblr and link to your blog on your homepage.
I hope this information will help you,
Good luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Most valuable things that clients can do for us SEO-wise?
Hi One and All! We're launching a new site which provides listings for businesses, and being that it's very early in the process and we're building up our presence we're offering our services for free for now. In return though we would like to request that our clients exchange the free service we're providing for things which will help our SEO to develop faster. I've thought of things like following/liking social accounts, maybe even backlinking to us in a blog post if they have a blog, but does anyone have any other ideas about what other beneficial things they can do for us, and which things are most beneficial? Thanks for Advice!
Social Media | | joelmd0 -
How would you increase rankings if you were in charge of the SEO for this site
Hello, For the site nlpca.com How would you get them to the #2 spot for "NLP" and the #2 spot for "NLP Training" They won't do link building due to reputation in the industry. They're open to Google+ and the +1 button. They are willing to add stellar targeted authoritative content. They're adding a blog and comprehensive "What is NLP?" article. They are a "Top 5" authority in the field. Thanks.
Social Media | | BobGW0 -
Do bitly and owly shares on social media help out my site for SEO?
Hi Mozzers, Do shortened URLs, such as bitly and owly help out my website in terms of SEO? I know they will help in terms of referral traffic from people clicking on the URLs, but how about increasing DA, PA, etc.? Thanks!
Social Media | | Travis-W0 -
SEO Tips for Ranking on Yelp?
There's a lot of information floating around about best practices for ranking on Google Local, but not much information about ranking on Yelp. I wanted to see if anyone has suggestions about ranking for Yelp or if you can point me towards some information that would be great.
Social Media | | Alchemist230 -
Like .vs Share Button - for SEO which is better?
I personally from what I have read believe the share button to be more powerful when it comes to SEO but I don't know for a fact so anyone have any input on this subject? One thing I do know, is it's a lot harder to gain a 'Share' then a 'Like' and im talking about these buttons being onsite maybe in a blog post. If you gained 100 shares and 100 likes which one would generate the best signals? Thanks
Social Media | | activitysuper0 -
Will a blog at mydomain.com/v/blog help SEO?
Volusion doesn't allow messing with the main directory so I could only put a page at /v/blog. They do allow you to set up a 301 redirect so I had set up a 301 redirect from www.mydomain.com/blog to www.mydomain.com/v/blog. Is it worth starting a blog like this for SEO? Thanks
Social Media | | AHH8880 -
Widgets like Facebook Like and AddThis - Any Negative SEO?
I could go widget crazy with my website, there are so many cool buttons and linking this and likes and etc. There's one that is used a lot, called "Addthis" that adds a series of small icons to share a page via facebook, twitter, etc. The javascript looks innocent enough, but there's a link, and who knows what google makes of it. Then there are the dozen or so Facebook widgets - are they safe to use without negative SEO consequences? Does anyone know of any other pitfalls with using the numerous addons offered free to enhance your site? Thanks for any wisdom out there! Jean
Social Media | | JeanYates0 -
What Tools Do You Use For SEO Social Media Audits?
Hi, With a the growing trend towards social media signals starting to have a decent impact on Search Engine algorithms, i'd like to know what tools people use for "social media site audits". I generally use a fair amount of manual observations for social media profiles such as profile completeness. Hubspot offer a few really nice tools over at http://grader.com/ that allows a quick 'score' for an account. I then take a look at the 'buzz' around a company over a few mediums such as Twitter Search, Google blog search, BoardReader, HowSociable.com and SocialMention.com Facebook Insights is good (if you own the domain) for testing the number of likes. Im still yet to see a decent tool for testing entire domains for # retweets, Diggs etc. What are your favourite tools for SEO Social Media Audits?
Social Media | | DigitalLeaf0