Using Javascript to alter ONE or TWO keywords in International Site
-
Hi,
What is the best way to target a language that has slight variations in it without actually targetting specific countries?
Scenario:
Ecommerce site that sells mobile phones in Spanish, initially created to target Spanish from Spain. We call a mobile phone a "movil"
Now we want to target LatinAmerican users, which also use Spanish with variations, the most notable being mobile phone called "celular".
We don't want to create specific sites via new ccTLDs, nor subdomains, no directories for each new country, and we want to avoid having two sites - one for spain, one for latinamerica- given that the only major difference is we say MOVIL in spain and CELULAR in LatinAmerica.
What is Googles take if we simply decide to modify THAT specific keyword in each page where it is mentioned? Either by:
a) Server based. IP Detect. that is, render the page with either one or the other term
b) Javascript based. i.e. Have BOTH terms on all pages but using Javascript show/hide according to user preferences.
c) Display the keywords with different font sizes/emphasis, depending on the visitor.
Any ideas?
-
BT buckets is great for showing different content to visitors from different locations. As far as google's take it is all about the default, so I would try and go for the most profitable of the two as the default(i.e. if spain had more search volume for "movil" than south america's term).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up international site subdirectories in GSC as separate properties for better geotargeting?
My client has an international website with a subdirectory structure for each country and language version - eg. /en-US. At present, there is a single property set up for the domain in Google Search Console but there are currently various geotargeting issues I’m trying to correct with hreflang tags. My question is, is it still recommended practise and helpful to add each international subdirectory to Google Search Console as an individual property to help with correct language and region tagging? I know there used to be properly sets for this but haven’t found any up to date guidance on whether setting up all the different versions as their own properties might help with targeting. Many thanks in advance!
International SEO | | MMcCalden0 -
International SEO - how likely is it autoredirect via IP Address will impact rankings?
Hello, We're looking to internationalise our site so that US visitors will see the US branded version while everyone else will see the global version (currently at .com). This question specifically is about location-based auto-redirects. The literature I've read (including Google) recommends against auto-redirection: "Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site." Insofar as I understand it the theory goes as follows. Google crawls mainly from the US Auto-redirecting by US IP to the US domain will also redirect the Googlebot crawlers Because of this the crawlers will only see the US site / domain and not original .com website Crawlers can't index what they can't see Drop in rankings for the original site However, one of my colleagues has pointed out to me a company which does use auto-redirects. If a user is in the UK and type in their website they will be redirected to the UK version of the site, US will be US etc. I have checked their rankings and they are still ranking highly for relevant terms. I have been asked why they have been able to do this without impacting their visibility. Any ideas? Given their success have the risks of auto-redirecting have been overstated? How can we ensure US visitors land on the correct internationalised domain without auto-redirects in place? Looking forward to your thoughts on this as well as your experiences. Thanks in advance!
International SEO | | SEOCT0 -
International SEO - UK & US
Hi! I'm currently working with a brand that is well established in the UK and is looking to expand it's reach in US. The UK site has a solid link profile and I think that creating a sub-folder for the US site is by far the best solution. My only concern is that the UK site uses a .co.uk domain. Would it therefore be counter-productive to use a subfolder that looks like this: www.example.co.uk/us In an ideal world I would advise the brand to acquire a location neutral domain (e.g. www.example.com) however the [brandname].com isn't available and options are otherwise very limited! Steps would be taken to ensure all other technical bases are covered (hreflang tags etc) but I'm struggling to find any further insight on this issue. Any feedback from the community would be greatly appreciated! Many thanks, Harrison
International SEO | | harrycox0 -
Canonical and hreflang mess of international desktop and mobile site versions
Hello, I have an interesting case and I am lost in it. There are two versions of the site: desktop and mobile. And there are also international versions: English and Spanish. I'm stuck at implementation of canonical tags. Currently my setup has the following: English (default) desktop page has these: English Mobile page has these: Spanish Desktop version: Spanish Mobile version: But I somewhat feel that I messed the things... Could you guys point me to what I did wrong and explain how to set it right? Also, if you know URLs of blog posts or articles, where similar case is explained - share with me please.
International SEO | | poiseo0 -
International Link Building - France, Spain, Germany, Italy, Switzerland
I've got a partner agency (non-SEO) in Europe who wants to send some additional SEO business our way, but I don't currently have a system in place geared specifically towards international, country specific link building. Does anyone know of any resources (blogs, lists, tools) specifically geared towards getting links from country specific TLDs for France, Spain, Germany, Italy and Switzerland? (.fr, .es, .de, .it and .ch are the TLDs.) .co.uk sources would also be handy. A list of potential link building sources in those countries would be most helpful. I fully understand the SEO elements in play for international SEO, I just don't have any decent resource lists for those specific countries. Sites in those countries that accept guest blog posts, language specific infographic sites, foreign PR platforms, high-quality non-penalized directories...really anything would be awesome! Thanks in advance folks!
International SEO | | Point_It0 -
Do you recommend for registering international domains (IDN) for ranking on words used in domain name?
Hi everybody, thanks for putting time to reply me 🙂 I am working on SEO of a website that its content is in Farsi. I have chosen a few rather competitive keywords (difficulty between 30-40% :thanks to KDT in seomoz!) to target. Due to the importance of keyword in domain name I was thinking about registering a few international domains that contain exactly the same Farsi words that I target. Do you recommend this as a valid approach? For each of these domains, I am going to setup a very simple 1 page site for each domain, a few lines of content and a big button linked to my primary website. How does it sound? Best regards,
International SEO | | Ashkan10 -
International Hub site: .uk vs domain vs subdomain
Financial company with 2 sites: 1- Mybrand.com for the US market.
International SEO | | FXDD
2- global.mybrand.com is the hub for international with selection for 10 languages: drop-down allows selecting between mybrand.jp, mybrand.fr, etc Now we have the opportunity to redesign the site from zero and I am exploring to get rid of the subdomain for the global site What would be your preference to use as the international hub? a) mybrand.co.uk: I have to use lawyers to get the URL from squatter b) mybrandGlobal.com : URL easy to get, and can be geo targeted using google webmaster tools. Cons: It might not rank as well as .co.uk in the UK, which is our biggest market c) global.mybrand.com-- pros: keep using it because it is aged and has some authority. Google might now see subdomains as part of TLD, thus making it a valid way to separate international from US .. Cons: SEO best practices advice to avoid subdomains because it might not pass full link value across domains. There is not really different content the subdomain, it is just the hub for international Thanks in advance for the help0 -
Does it matter whether you use /en vs /uk
I have a global site targeting many countries including the UK which is the only English language site. Does it matter whether I use /en or /uk for the UK sub-folder? If I already have /en in place, but my Google UK listings are struggling, will it benefit me to switch to /uk? I honestly don't think it matters too much, but given the choice would've gone for the /uk I'm trying to weigh up whether it is worth the effort of changing it.
International SEO | | Red_Mud_Rookie0