Making one landing page rank higher than another
-
I have a website which uses an individual landing pages to greet traffic for each suburb in our service area. For a long time we had one landing page which covered a region of suburbs but we've since added individual pages for those suburbs as well. However, Google will always display results for the old regional page, even though the new pages are optimized for searches in that area.
Is there anything I can do to get Google to display the pages I want?
-
Brad has hit the nail on the head. Very clear, concise advice on what to do!
-
Not going to rehash what has already been mentioned. Just want to say think Brad covers what you need to do. Take a look at that and get back to us.
-
Hi Mark,
You should do a combination of:
- Make sure the individual landing pages are highly optimised for relevant local-type searches
- Good internal linking strategy to the individual landing pages with optimised anchor text
- Link building externally to these new individual landing pages
- 'De-optimising' the existing larger landing page so that it's not optimised for smaller, local-type searches but rather just large/generic searches. I.e not optimised for suburbs, but perhaps for a region
Thanks,
Brad
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A new client has image urls showing above their page rankings for the same key phrase.
New client website https://yorkshirefoodguide.co.uk/ has for some key phrase searches the URL for an image showing above or as well as the url for the landing page. I'd be happy for it to show in the image pack but I want to url to rank in the main serp. The site is in WordPress and I'm sure this is just a setting I need to manage. Can you help please?
Technical SEO | | Marketing_Optimist0 -
Best way to change URL for already ranking pages
Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?
Technical SEO | | GoMentor0 -
Why has google stopped showing one domain and switching to showing another that points to the same website?
My client has a website here: http://www.savannahchiropractic.com/ The site ranked really well for searches for the term "savannah chiroprtactor". Sometime last week (April 21 mobilegeddon?) the site slipped in rankings, but reappeared under the domain name: "www.whitemarshchiropractic.com" Both URLs go to the exact same site. and I don't even think that the whitemarshchripractic.com site is a redirect. I'm not sure how it's setup, but it's definitely not a duplicate site. The ranking is still lower than the savannahchiropractic.com site, but now appears. Anyone have any insights on this?
Technical SEO | | aj6130 -
Take a good amount of existing landing pages offline because of low traffic, cannibalism and thin content
Hello Guys, I decided to take of about 20% of my existing landing pages offline (of about 50 from 250, which were launched of about 8 months ago). Reasons are: These pages sent no organic traffic at all in this 8 months Often really similiar landing pages exist (just minor keyword targeting difference and I would call it "thin" content) Moreover I had some Panda Issues in Oct, basically I ranked with multiple landing pages for the same keyword in the top ten and in Oct many of these pages dropped out of the top 50.. I also realized that for some keywords the landing page dropped out of the top 50, another landing page climbed from 50 to top 10 in the same week, next week the new landing page dropped to 30, next week out of 50 and the old landing pages comming back to top 20 - but not to top ten...This all happened in October..Did anyone observe such things as well? That are the reasons why I came to the conclustion to take these pages offline and integrating some of the good content on the other similiar pages to target broader with one page instead of two. And I hope to benefit from this with my left landing pages. I hope all agree? Now to the real question: Should I redirect all pages I take offline? Basically they send no traffic at all and non of them should have external links so I will not give away any link juice. Or should I just remove the URL's in the google webmaster tools and take them then offline? Like I said the sites are basically dead and personally I see no reason for these 50 redirects. Cheers, Heiko
Technical SEO | | _Heiko_0 -
One page of the site disappeared from serp for a month now
Im working on a clients site and been promoting a specific page to a keyword. started to move up the ranks and exactly a month ago on the 19/5 ( on the same day of the last update) updated the main page im working on with new content and published some other new pages on related subjects that all are linking to the main page im working on ( without the same anchor text in the links ) on the same day i found out that because of a technical error the new content was published on 5 other pages of the site and obviously created a duplicate content issue and i removed all the duplicates on the same day , i assume G caught this thing and punished the site for the duplicate content issue but : when i search the page directly with site:...i can find it. its been a month since i fixed all issues that i thought could impact the page..no duplicate content on the site. no KW stuffing. no spammy links to the page. everything seems fine now my question : why is my page not showing ? how long should i wait before giving up and creating a new page .? how come my site has not lost any organic traffic ( apart from that specific page ) ? is it possible to penalize only one page ? can i recover from this at all ? thanks
Technical SEO | | nira0 -
Cant find internal links on one of my pages.
When I run open site explorer for www.kingremodeling.com/ss.php?pid=5 it says there are 40 links to it on my site. However, I cannot find these links on any of the pages that open site explorer lists such as my homepage www.KingRemodeling.com. Totally confused!
Technical SEO | | allb830 -
Rel canonical for partner sites - product pages only or also homepage and other key pages?
Hello there Our main site is www.arenaflowers.com. We also run a number of partner sites (eg: http://flowershop.cancerresearchuk.org/). We've relcanonical'd the products on the partner site back to the main (arenaflowers.com) site. eg: http://flowershop.cancerresearchuk.org/flowers/tutti_frutti_es_2013 rel canonicals back to: http://www.arenaflowers.com/flowers/tutti_frutti_es_2013). My question: Should we also relcanonical the homepage and other key pages on partner sites back to the main arenaflowers website too? The content is similar but not identical. We don't want our partner sites to be outranking the original (as is the case on kw flower delivery for example). (NB this situation may be complicated by the fact we appear to have an unnatural link penalty on af.com (and when we did an upgrade a while back, the af.com site fell out of the index altogether due to some issues with our move to AWS.) We're getting professional SEO advice on this but wondered what the Moz community's thoughts were.. Cheers, Will
Technical SEO | | ArenaFlowers.com0 -
.htaccess when integrating one website into another
My client would like to integrate one of it's smaller websites into its main website. I've identified around 20 pages which I'd like to 301 redirect to specific pages on the main website, and this is simple enough. The problem I have is that I am not sure how I can then put a catch-all to redirect all other pages on the site to the homepage of the main website. I'd originally though something like this would work: redirect 301 / http://www.mainwebsite.com/ (catch-all)
Technical SEO | | AndrewAkesson
redirect 301 /about.asp http://www.mainwebsite.com/about (specific redirect 1)
redirect 301 /latest.asp http://www.mainwebsite.com/news (specific redirect 1)
etc. Any ideas?0