Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Fixing a website redirect situation that resulted in drop in traffic

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Fixing a website redirect situation that resulted in drop in traffic

    Technical SEO
    4
    6
    2386
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • csmm
      csmm last edited by

      Hi,

      I'm trying to help someone fix the following situation: they had a website, www.domain.com, that was generating a steady amount of traffic for three years. They then redesigned the website a couple of months ago, and the website developer redirected the site to domain.com but did not set up analytics on domain.com. We noticed that there was a drop in traffic to www.domain.com but have no idea if domain.com is generating any traffic since analytics wasn't installed.

      To fix this situation, I was going to find out from the developer if there was a good reason to redirect the site. What would have prompted the developer to do this if www.domain.com had been used already for three years? Then, unless there was a good reason, I would change the redirect back to what it was before - domain.com redirecting to www.domain.com. Presumably this would allow us to regain the traffic to the site www.domain.com that was lost when the redirect was put in place.

      Does this sound like a reasonable course of action? Is there anything that I'm missing, or anything else that I should do in this situation?

      Thanks in advance!

      Carolina

      1 Reply Last reply Reply Quote 0
      • IainReloadMedia
        IainReloadMedia last edited by

        Hey Carolina,

        Jarno has nailed it.

        Just on a side note, if you want to see the traffic for http://domain.com your web developer should be able to supply you with the server logs which will tell you similar stats to regular analytics.

        This is achievable because log files record requests to a server. Google Analytics record requests for pages with the Analytics code installed.

        Hope you can sort it

        Iain - Reload Media

        1 Reply Last reply Reply Quote 0
        • csmm
          csmm @Prospector-Plastics last edited by

          Thanks for the suggestion about using www.compete.com! I'll check it out.

          1 Reply Last reply Reply Quote 0
          • csmm
            csmm @JarnoNijzing last edited by

            Thank you, Jarno! This is what I suspected; I just wanted to make sure I was on the right track and not overlooking anything.

            1 Reply Last reply Reply Quote 0
            • Prospector-Plastics
              Prospector-Plastics last edited by

              Carolina,

              I'm with Jarno. As for traffic to domain.com for the past 3 months, you might take a look at www.compete.com - while not perfect, it may give you an idea if the non-www domain was receiving traffic.

              csmm 1 Reply Last reply Reply Quote 0
              • JarnoNijzing
                JarnoNijzing last edited by

                Carolina,

                that sounds like a normal way to go, yes. If you used www.domain.com before i would definitely use it again. No only is it known by people perhaps but also for all the link juice (links pointing to your website) that were build to www.domain.com instead of domain.com. And i would urge them to install analytics on it as soon as possible.

                Since it is new design site (no new content?) and the site has been redirected to another subdomain (www. is also a subdomain..) Google could possibly see this as a new website which in turn could mean that it could rank more difficult over time. This is not per se the case but it could happen.

                I would urge the developer to undo the redirect immediately, and let him install analytics.If you do this you should be in the right direction again.

                kind regards

                Jarno

                csmm 1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • amitdipsite15022020

                  Multilingual website

                  My website is https://www.india-visa-gov.in and we are doing multilingual. There are three options 1. TLD eg india-visa-gov.fr (French) india-visa-gov.de (German) 2. Subdomain eg: fr.india-visa-gov.in (French) de.india-visa-gov.in (German) 3. Folders https://www.india-visa-gov.in/fr/ (French) https://www.india-visa-gov.in/de/ (German) We have tried the 3rd option but need to know whether its better or not for the long term health from SEO. Does the MOZ DA carry better in Subdomain or TLD or Folders? What does MOZ recommend to maintain DA? Thanks

                  Technical SEO | | amitdipsite15022020
                  0
                • H.M.N.

                  Huge drop in rankins, traffic and impressions after changing to CloudFlare

                  Hi there, In October, one of our customer's programmer made a change on their website to optimize its loading speed. Since then, the all the SEO's metrics has dropped. Apparently, the change was to move to CloudFlare and to add Gzip compression. I was talking with the programmer and he told me he had no idea why that happened. Now comes 5 months later and the SEO metrics havn't come back yet. What seems so wierd is that two keywords in particular had the most massive drop. Those two keywords were the top keywords (more than 1k of impressions a month) and now its like there is no impressions or clics at all. Did anyone had the same event occur to them? Do you have any idea what could help this case?

                  Technical SEO | | H.M.N.
                  0
                • kmmartin

                  My homepage redirects to itself?

                  Hi there - I'm not a SEO so help would be appreciated! Moz is telling me we have a redirect loop but the URLs are the same. https://www.example.com/ to https://www.example.com/ Why is my homepage creating a redirect loop to itself? We use Wordpress and I do not have any redirects listed for our homepage. Could this have something to do with switching to https in April? Thanks, Katherine

                  Technical SEO | | kmmartin
                  0
                • HeroDesignStudio

                  301 Redirects, Sitemaps and Indexing - How to hide redirected urls from search engines?

                  We have several pages in our site like this one, http://www.spectralink.com/solutions, which redirect to deeper page, http://www.spectralink.com/solutions/work-smarter-not-harder. Both urls are listed in the sitemap and both pages are being indexed. Should we remove those redirecting pages from the site map? Should we prevent the redirecting url from being indexed? If so, what's the best way to do that?

                  Technical SEO | | HeroDesignStudio
                  0
                • iragless

                  How to fix Google index after fixing site infected with malware.

                  Hi All Upgraded a Joomla site for a customer a couple of months ago that was infected with malware (it wasn't flagged as infected by google).  Site is fine now but still noticing search queries for "cheap adobe" etc with links to http://domain.com/index.php?vc=201&Cheap_Adobe_Acrobat_xi in web master tools (about 50 in total).  These url's redirect back to home page and seem to be remaining in the index (I think Joomla is doing this automatically) Firstly, what sort of effect would these be having on on their rankings?  Would they be seen by google as duplicate content for the homepage (moz doesn't report them as such as there are no internal links). Secondly what's my best plan of attack to fix them.  Should I setup 404's for them and then submit them to google?  Will resubmitting the site to the index fix things? Would appreciate any advice or suggestions on the ramifications of this and how I should fix it. Regards, Ian

                  Technical SEO | | iragless
                  0
                • JeanYates

                  Delete 301 redirected pages from server after redirect is in place?

                  Should I remove the redirected old pages from my site after the redirects are in place? Google is hating the redirects and we have tanked. I did over 50 redirects this week, consolidating content and making one great page our of 3-10 pages with very little content per page. But the old pages are still visible to google's bot. Also, I have not put a rel canonical to itself on the new pages. Is that necessary? Thanks! Jean

                  Technical SEO | | JeanYates
                  0
                • CarsProduction

                  Do search engines treat 307 redirects differently from 302 redirects?

                  We will need to send our users to an alternate version of our homepage for a few hours for a certain event. The SEO task at hand is to minimize the chance of the special homepage getting crawled and cached in the search engines in place of our normal homepage. (This has happened in the past so the concern is not imaginary.) Among other options, 302 and 307 redirects are being discussed. IE, redirecting www.domain.com to www.domain.com/specialpage. Having used 302s and 301s in the past, I am well aware of how search engines treat them. A 302 effectively says "Hey, Google! Please get rid of the old content on www.domain.com and replace it with the content on /specialpage!" Which is exactly what we don't want. My question is: do the search engines handle 307s any differently? I am hearing that the 307 does NOT result in the content of the second page being cached with the first URL. But I don't see that in the definition below (from w3.org). Then again, why differentiate it from the 302? 307 Temporary Redirect The requested resource resides temporarily under a different URI. Since the redirection MAY be altered on occasion, the client SHOULD continue to use the Request-URI for future requests. This response is only cacheable if indicated by a Cache-Control or Expires header field. The temporary URI SHOULD be given by the Location field in the response. Unless the request method was HEAD, the entity of the response SHOULD contain a short hypertext note with a hyperlink to the new URI(s) , since many pre-HTTP/1.1 user agents do not understand the 307 status. Therefore, the note SHOULD contain the information necessary for a user to repeat the original request on the new URI. If the 307 status code is received in response to a request other than GET or HEAD, the user agent MUST NOT automatically redirect the request unless it can be confirmed by the user, since this might change the conditions under which the request was issued.

                  Technical SEO | | CarsProduction
                  0
                • tadden

                  Why is my website banned?

                  IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?

                  Technical SEO | | tadden
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.