Can someone recommend a guide to getting started with Rich Snippets?
-
It's a bit tough to find info about getting started with Rich Snippets and how to start associating that information with the website.
I'd appreciate some links to guides on how to get started, followed by how to get good at it.
Thank You All in advance
-
Ask and you shall receive! Thank You
So what's the recommendation?
- <a class="zippy zippy-collapse" style="font-size: 12px;">microdata</a>
- <a class="zippy zippy-collapse" style="font-size: 12px;">or microformats</a>
<a class="zippy zippy-collapse"></a>
-
Check out the image below,
It's a great infographic on Rich Snippets from Selena Narayanasamy.
Hope it helps.
-
Check out the image below,
It's a great infographic on Rich Snippets from Selena Narayanasamy.
Hope it helps.
-
These are also pretty great:
http://raventools.com/blog/use-structured-data/
http://searchengineland.com/make-yourself-findable-in-the-global-graph-of-commerce-135082
and some tools for when you're feeling confident:
-
The best stuff on structured data markup that I've watched/read recently is posts by Richard Baxter. Here are some links. The last link is a Mozinar in here that I attended too:
http://www.seomoz.org/blog/the-lowdown-on-structured-data-and-schemaorg-your-questions-answered
http://seogadget.com/the-future-of-seo-structured-markup/
http://www.seomoz.org/webinars/microformats-real-life-use-cases
Richard Baxter is a genius...just sayin'!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is being in position 1-3 without a featured snippet better for conversions?
I'm a cosmetic dental practice so we're local and want people to visit our website, look around and make a booking. I've followed very closely the featured snippet debate on WBF and in the blogs here and everywhere else on the web. I've got many 1-3 positions and have been optimising for featured snippets with great success. I have noticed though that once I get a featured snippet the CTR of the page that the snippet is taken from drops significantly. This can often put me from position one into two or three. The same thing happens sometimes on the local listings. You get in the pack and people start visiting your homepage rather than the particular services page in the SERP. At a conference I was at, here https://www.youtube.com/watch?v=1iXlVcbpvd0 (11:14) there is a suggestion that Vodafone de-optimise because a position one or two is better for their sales than a featured snippet. After all my interests are not the same as google. They want to answer questions and I want to sell cosmetic dentistry. So is answering a question without bringing a user to my site a good idea? I've certainly seen the amount of enquiries drop once the category has a number of featured snippets. Are they as good as everyone says they are? I think possibly not from my data and this Vodafone talk is the first time i've heard anyone agree. I've scoured the web for answers and it's all just "GET FEATURED SNIPPETS", "HERES HOW TO GET THEM" etc. But my business is not about getting more traffic it's about selling. Could someone please point me to research on conversion rate and featured snippets. or ROI and featured snippets? Thanks.
Conversion Rate Optimization | | Smileworks_Liverpool0 -
Is anyone aware of stats stating how many people abandon pages the deeper they get in a site?
For example, let's say someone enters via a landing page, and instead of having a form there is a button to a form. What percentage of people will click the button and fill out the form vs if the form was right there on the page? Basically, I am trying to figure out what percentage of users do websites lose for every click a user makes on the site.
Conversion Rate Optimization | | Firestarter-SEO0 -
Can trackingcodes in your url be seen as duplicate content or break other rules?
I recently gave ReachLocal control to manage my Adwords campagne. I didnt want "Reverse Proxy" on so I decided to go with the Remote Conversion Tracking. So they track my website in every stap of the way. Therefor I had to place a Javascript on each page. But what worries me are these kind of URL's I see appearing in my Analytics account: /webpaginaname.html?scid+29903&cid=12343&tc+13012316371028544&rl_key=32850e0a2d4499e02a711d0b969044d2&kw+8307565&pub_cr_id=16701148613&dynamic_proxy=1&primary_serv=www.website.com&rl_track_landing_pages=1 Could this be seen as duplicate content by Google? Or could it break any other rule you know of? Should I be worried? Thanks a lot!
Conversion Rate Optimization | | wellnesswooz0 -
Shorter checkout form converts better? Or can it be harmful?
I've frequently read that the shorter the checkout form the better. My checkout form has the following fields: First name Last name Email Username Password Retype password Card number Card expiration date CVV code Billing street Billing city Billing state Billing zip Here's the thing. Since it's a web-app, I don't need the "billing address" as I'm not physically shipping them anything. Should I remove it? The no-brainer answer seems to be "yes", but I'm wondering if folks don't see any billing address fields, it may look suspicious. Conversions for having it and not don't seem to make much difference, so I suppose I'm looking for some tie-breaker opinions. The "password" and "retype password" fields could be eliminated by emailing the user's a system-generated password. But once again, could a user see this as odd or suspicious and then abandon? Even if I tell them I'll be emailing them a password? They could be sensitive thinking we'd email the wrong email address due to system error or their own typo. I could also eliminate the CVV and not validate against that. But once again, could a user seeing the CVV gone become wary? As much as I'd like to have "guest checkout' it's not feasible. The app is tied to a logged in account, which would also make eliminating the "username" impossible. Based on all the above, I could trim down the form considerably, but would I be doing more harm than good? I could A/B test it, but I don't believe I have a sufficient number of users to test against. Everything I buy, physical or online app, has an address field, so perhaps folks are accustomed to filling out this stuff and I should just keep it to align with user expectations? Thanks.
Conversion Rate Optimization | | bluekite770 -
Will adding to a video's length affect my Rich Snippets?
Most people get to the end of my videos, 85% or so, but there's no call to action at the end of them. So I'd like to suggest what they could do or read next; along the lines of 'Add to basket and receive your XYZ tomorrow'. This will make the video longer and therefore google will know it has changed, I guess. I see no reason for them to object to this but you never you.
Conversion Rate Optimization | | Brocberry0 -
What should i do to get success with PPC only
Apart from SEO, As i don't know anything about PPC much its abbreviation, so is my question is that some of our client has been using this to leads their business. So can you guys please help how are the things and steps i should take care to work onto to get with PPC as well along SEO.
Conversion Rate Optimization | | Futura0 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
Can Adwords campaigns affect other campaigns performance?
I understand that keywords and adgroups within a campaign can affect the performance of other keywords within that parent campaign. I was interested to understand whether campaigns in my account can affect one another. I have an adwords account with around 30 campaigns. Some are heavy hitters and others get minimal to 0 traffic. Will these low quality campaigns drive up the costs of my high end campaigns?
Conversion Rate Optimization | | peigenesis0