Post your 3 best ways to rank well on Google
-
Hi,
Anyone care to share what are your 3 best ways to rank well on Google?
As for me i think:
1.) Link building & Social Media
2.) Onsite optimization
3.) Quality Content
What about you?
-
It's really hard to pin down three things, and all of my tips would cross over one another to some degree, but I'll wade in with mine anyway...
For me, it's roughly the same as yours, but perhaps my priorities would be slightly different:
1. Content. It's king. Write excellent quality, valuable content and people will want to share it socially, link to you from their website, and most importantly, users will read it and engage with it. This is the vast majority of your link building effort right here (which is why I won't include a bullet on link building).
2. Architecture, structure and on-page optimisation. If you have a good flat architecture that is technically structured, marked up well and geared towards SEO best practises, you will reap the benefits.
3. Analysis. To the point of being anal retentive. Probably one of the most little mentioned parts of an SEO's job is to analyse everything. See what your competitors are doing well, see what niches you can fit into, research your own market, analyse technical mistakes/improvements, analyse how users engage with your site, how they navigate, what they do when they're here, how they found you, how else they can find you, and so on. Good research means that you can gauge what you need to be doing better, what new things you should do, and when.
That's mine very much in a nutshell. I hope others will come along and share their's too.
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to "Prune" bad content from large sites?
I am in process of pruning my sites for low quality/thin content. The issue is that I have multiple sites with 40k + pages and need a more efficient way of finding the low quality content than looking at each page individually. Is there an ideal way to find the pages that are worth no indexing that will speed up the process but not potentially harm any valuable pages? Current plan of action is to pull data from analytics and if the url hasn't brought any traffic in the last 12 months then it is safe to assume it is a page that is not beneficial to the site. My concern is that some of these pages might have links pointing to them and I want to make sure we don't lose that link juice. But, assuming we just no index the pages we should still have the authority pass along...and in theory, the pages that haven't brought any traffic to the site in a year probably don't have much authority to begin with. Recommendations on best way to prune content on sites with hundreds of thousands of pages efficiently? Also, is there a benefit to no indexing the pages vs deleting them? What is the preferred method, and why?
Intermediate & Advanced SEO | | atomiconline0 -
Duplicating relevant category content in subcategories. Good or bad for google ranking?
In a travel related page I have city categories with city related information.
Intermediate & Advanced SEO | | lcourse
Would you recommend for or against duplicating some relevant city related in subcategory pages. For visitor it would be useful and google should have more context about the topic of our page.
But my main concern is how this may be perceived by google and especially whether it may make it more likely being penalized for thin content. We already were hit end of june by panda/phantom and we are working on adding also more unique content, but this would be something that we could do additionally and basically instantaneously. Just do not want to make things worse.0 -
What is the best way to find related forums in your industry?
Hi Guys, Just wondering what is the best way to find forums in your industry?
Intermediate & Advanced SEO | | edward-may2 -
Google Signal for Site Speed: PageSpeed ranking, Time To First Byte, or something else?
We were having an internal discussion regarding what specific signal Google is looking for regarding Site Speed. My understanding was that Google primarily used Time To First Byte (TTFB) as its signal of Site Speed. My colleague argued that this is not part of Google's PageSpeed Insights (https://developers.google.com/speed/pagespeed/insights/) and therefore was unlikely to be the primary signal. Who is right? Is TTFB the primary signal or the score on PageSpeed Insights?
Intermediate & Advanced SEO | | DesignHammer1 -
Google no longer highlighting keyword times in titles within rankings?
Anyone else seeing this? Or is it a test rather than full rollout?
Intermediate & Advanced SEO | | Net66SEO0 -
Best way to fix 404 crawl errors caused by Private blog posts in WordPress?
Going over Moz Crawl error report and WMT's Crawl errors for a new client site... I found 44 High Priority Crawl Errors = 404 Not Found I found that those 44 blog pages were set to Private Mode (WordPress theme), causing the 404 issue.
Intermediate & Advanced SEO | | SEOEND
I was reviewing the blog content for those 44 pages to see why those 2010 blog posts, were set to private mode. Well, I noticed that all those 44 blog posts were pretty much copied from other external blog posts. So i'm thinking previous agency placed those pages under private mode, to avoid getting hit for duplicate content issues. All other blog posts posted after 2011 looked like unique content, non scraped. So my question to all is: What is the best way to fix the issue caused by these 44 pages? A. Remove those 44 blog posts that used verbatim scraped content from other external blogs.
B. Update the content on each of those 44 blog posts, then set to Public mode, instead of Private.
C. ? (open to recommendations) I didn't find any external links pointing to any of those 44 blog pages, so I was considering in removing those blog posts. However not sure if that will affect site in anyway. Open to recommendations before making a decision...
Thanks0 -
Best way to move a page without 301
I have a page that currently ranks high for its term. That page is going away for the main website users, meaning all internal site links pointing to that page are going away and point to a new page. Normally you would just do a 301 redirect to the new URL however the old URL will still need to remain as a landing page since we send paid media traffic to that URL. My question is what is the best way to deal with that? One thought was set up a canonical tag, however my understanding is that the pages need to be identical or very close to the same and the landing page will be light on content and different from the new main page. Not topically different but not identical copy or design, etc.
Intermediate & Advanced SEO | | IrvCo_Interactive0 -
Best way to handle old re-directs?
What happens if you go back and change old 301 re-directs? So instead of it re-directing from A to B then C, we write a new redirect for A to C. What does Google see this as next time it crawls the site?
Intermediate & Advanced SEO | | anchorwave0