Schema.org and YouTube Videos
-
-
Video content and audio content can be indexed and made SEO friendly which can improve the search visibility on varied search options of the search engines.
One of the ways is to add the video and audio content using microdata as per the schema.org.
Usually when we add video we embed the code generated via YouTube for that video if it is on YouTube or for that matter any other video broadcasting site like vimeo, Ted, etc.
For example:
<iframe width="”560″" height="”315″" src="”http://www.youtube.com/embed/7xxxxxxxxxxxxxxx?list=UU0LI2nnnSO6lP8ZFj9FIdyA&hl=en_US”" frameborder="”0″" allowfullscreen=""></iframe>
But using the microdata format as per schema.org the same code can be written as :
Video: SEO xxxxxxxxxx
<iframe src="”http://www.youtube.com/embed/xxxxxxxxxxxxk”" frameborder="”0″" width="”640″" height="”390″"></iframe>
Description, keywords and markup here .
More information here: http://schema.org/VideoObject
-
That may have worked with YouTube's old embedded code, but not with the iFrame one.
Will give the video sitemap a go.
-
Yes, Google gives us a great description.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2413309
Also, creating and submitting a video sitemap is beneficial.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Determining if video is a option for SERP Results?
Hi Guys, Looking to potentially create youtube videos and rank them on Google Australia for keywords around cosmetic brands. For example ASAP or Napoleon Perdis If you look at the top 10 SERP results example: https://d.pr/i/Tbkb5m for ASAP. There are no videos ranking which I think is strange or a very good opportunity. How would you determine if Google would rank a video on SERP results if there is none already? Cheers.
Intermediate & Advanced SEO | | kayl870 -
Any WordPress themes better for schema
I'm putting together a holiday listing sits and as seo is key would like to add schema data. Does anyone know of any themes that are easier to do this with for a non techie - have looked at plug ins but they get a mixed review Thanks Neil
Intermediate & Advanced SEO | | neilhenderson1 -
Should I bother with a Video Sitemap?
Morning all, I've started a pretty aggressive Video content push in recent weeks. All our videos are on our YouTube channel. I decided to go with hosting the videos on YouTube based on my research on moz.com, especially considering the potential reach of the content on YouTube. What I'm finding is that the YouTube channel is doing great. We've hit 200 subscribers and 15K views in a little under a month. Wayyyy more than I could have ever hoped for. But the blog posts on our website are getting minimal traffic and no search visibility. That doesn't necessarily bother me, since the intention of our marketing campaign is to use YouTube to drive traffic to our website. So I guess my question is really more to do with optimizing the site with Video Sitemaps and best practices for Google Webmaster Tools. Right now we have YouTube videos embedded on blog posts like this one that have a time-stamp. But I've been working to create Gallery-style pages (no time-stamp) which would have multiple YouTube videos embedded on them like this one. These make it easier for visitors to watch multiple videos without needing to skip around to multiple blog posts. The challenge I'm running into is that when I go to submit a Video Sitemap to GWT I get an error saying that I have duplicate page content within the video sitemap. I've used several WP plugins to do this. It seems that when there is a video embedded on multiple URLs (pages + posts) the plugins will ignore the posts and only add the pages to the video sitemap. Here is my regular Sitemap Here is my video Sitemap I've attached a screenshot of my current Yoast Video SEO config if that's useful for reference. Does anyone have experience with using multiple sitemaps in GWT? I'm starting to think that maybe I shouldn't even bother with a video sitemap. Maybe those gallery-style pages should just go in the regular sitemap? Any thoughts or advice would be highly appreciated! Thanks llQfydA
Intermediate & Advanced SEO | | TMHoward860 -
Is a .tv domain good for video optimization?
Does anybody know of any information or resources that point out .tv domains are helpful for video optimization? Thanks.
Intermediate & Advanced SEO | | RosemaryB0 -
Local Schema
Hey, Were adding schema to a website and I was wondering how it would be best to tackle a business that has two location. Would it be better to put it on two different pages or on one page using one or two itemscopes. Thanks, Luke.
Intermediate & Advanced SEO | | NoisyLittleMonkey0 -
Schema Markup Showing On Some Pages But Not Others
We have implemented Schema markup for Reviews on product pages. All these pages check out in the Markup Checker Tool in Webmaster Tools, but out in the wild only about 50% of them are actually showing the Review markup in SERPs. Example of a page showing Review markup successfully: http://www.cloud9living.com/los-angeles/drive-a-stock-car And example of a page not showing markup in the SERPs: http://www.cloud9living.com/las-vegas/race-a-ferrari Any ideas on why some SERPs show markup and others do not? Thanks!
Intermediate & Advanced SEO | | GManSEO0 -
YouTube Page
Hi All, I am new here but already I can see that SEOmoz is a great place for SEO 🙂 I need advice... We have one client that have 100.000 views per day on their YouTube channel! Now they have about 15.000 per day and ask us what we can do with SEO for their YouTube channel. Thanks for help! All The Best, Sanel
Intermediate & Advanced SEO | | FighterSpirit0 -
SEO Best Practices for Video Sites
What are the SEO Best Practices for video sites? Is there a guideline for this in SEOMOZ? Thanks in advance!
Intermediate & Advanced SEO | | merkal20050