How a press release can help with Google serp?
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Hi,
After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
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_Press Release as a means to get back link if that what you are referring, I would say it is a bad idea. The idea of writing a press release is to share some news worthy article with your targeted audience. Ask yourself even if badly written and not so news worthy PR manages to secure top ranks in Google News, would that help your company impress your targeted readers? I do not think so. Rather it will leave a bad taste in the mouth so, the purpose of launching a press release will be lost. So, rather than focusing on the link coming from the press release website, you need to treat it as a powerful tool to reach out to your targeted audience and make them aware of the products or service you are going to launch. _
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After publishing a press release, if that press release is on top position on Google News for the keyword, how will it effect the SERP for that website?
The question you ask does not have a definitive answer.
Just because a press release is published does not mean news agencies will pick up the story. Even if the story is picked up there are several factors involved:
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how many websites publish the press release (versus magazines, newspapers, radio, tv, etc)
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how many of the websites who reference the press release add value through commentary, additional research or other means versus simply publishing the same content verbatim
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how popular are the websites publishing the press release?
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where on the site is your story published? Front page? Linked to from the front page? Or buried?
Many press releases are done purely because the site owner or SEO believes it has value to gain the link. The main factor is the interest of the story. Is there a legitimate story which is worthy of news? Or is the press release simply being abused to provide manipulative links to the client's site?
Example: http://www.prweb.com/releases/European-Wax-Center-NJ/hair-removal-bikini-wax/prweb10213517.htm
A local business offers students a discount on bikini waxes. Is this really a news story? Or is the site owner simply paying PRweb to get links to their site? Does this press release offer value to readers? Would the site owner have issued the press release if the links were all "nofollow"? I would suggest the answer is no. If that is the type of press release you offer, then there likely will be no benefit at all to the press release
Businesses offer press releases daily. Prior to making a press release, you should have an idea of your intended audience.
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