How to achieve the highest global and local relevance in google?
-
Let's say I have a company that has its main business in Europe for thefollowing languages:
English German Portugese French Italian
And let's say some other markets (e.g. the Portugese one in south america) is also important. The question now is how should we structure the Domain if we want onlyone top level domain (www.company.com)? a) By using subdomains to target users with Google Webmaster Tools for the relevant country: portugal.company.com/pt (same content) brasil.company.com/pt (same content) germany.company.com/de england.company.com/en etc.
or b) by using virtual folders www.company.com/pt www.company.com/de www.company.com/en
etc.or c) something completely different I do not know about? What do you reckon is best? I appreciate all suggestions!
-
There was a really good Whiteboard Friday on this topic.
http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Rand discusses the tradeoff of the approaches you mention above. Be sure to also read the comments. Some commenters mentioned they had really good results using geotargeting in Google Webmaster Tools.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Yelp (recrawl Google/Bing)
If Google and Bing show an older version of a site's Yelp rating in the search results, what options are there to help ensure Google and Bing recrawl the Yelp page? Additionally, it appears third-party sites such as MapQuest show Yelp ratings and appear in Google search results; is it possible to request MapQuest to recrawl Yelp and then ask Google to recrawl MapQuest? Any advice would be much appreciated!
Industry News | | Mack_1 -
Using Google Reviews for non local business
Hi All, We are deciding on what site is best to capture reviews from customers and I'm just not sure what is the ideal option. We are a SaaS business with multiple offices in different locations but the specific geographies are not really relevant to our customers. Is it worth focusing on google reviews so that when our brand is searched there are plenty of nice shiny stars (plus maybe they can be added into adwords adverts as well...). Search volume for the keywords we don't yet rank for are not massive although still important. Alternatively should we be thinking about something like G2Crowd. None of our competitors are doing anything so there's no real need to our muscle them on a review website and I don't think our end user will visit these sites before buying but we would point to them and say 'hey, look at all these great reviews'. Finally I searched my old company recently who and just under news results were facebook reviews. Maybe that's another option. All advice welcome. All advice appreciated.
Industry News | | jafayeh1 -
Can a Google Local listing be merged with a Goolge+ page?
I have a google+ company page set up and have recently added a Google local listing but have noticed it automatically sets up an additional company G+ page. Is there a way to merge the two? Can not see any reference to this issue on Google Q&A. Thanks, Stacey
Industry News | | skehoe0 -
Spanish equivalent of MOZ? need help with understanding Google.es
I try to keep up to date with everything SEO to ensure my sites rank well.. marblerenovation.com & Trailersafe.co.uk I now have a spanish site that I am having trouble ranking well for clima2000egara.es I have recently found out (by asking our lovely moz community) that googles algorithms are not rolled our world wide. SO I have no idea where I am at with Google.es. Does anyone know how I can find out at what stage google.es is at? and what the last update was? and whether there is an equilalent community like Moz for Spain? I am fluent spanish so the language won't be a problem.. Thanks in advance for all your help
Industry News | | david.smith.segarra0 -
Did Google Search Just Get Crazy Local?
Hey All, I think it's a known fact at this point that when signed into a personal Google account while doing a search, the results are very oriented around keywords and phrases you have already searched for, as well as your account's perceived location; for instance when I wanted to check one of my own web properties in SE listings I would sign out or it would likely appear first as a false reading. Today I noticed something very interesting: even when not signed in, Google's listings were giving precedence to locality. It was to a very extreme degree, as in when searching for "web design," a firm a mile away ranked higher than one 1.5 miles away and such. It would seem that the algos having this high a level of location sensitivity and preference would actually be a boon for the little guys, which is, I assume why it was implemented. However, it brings up a couple of interesting questions for me. 1. How is this going to affect Moz (or any SE ranking platform, for that matter) reports? I assume that Google pulls locations from IP Addresses, therefore would it not simply pull the local results most relevant for the Moz server(s) IP? 2. What can one do to rise above this aggressive level of location based search? I mean, my site (which has a DA of 37 and a PA of 48) appears above sites like webdesign.org (DA of 82, PA of 85). Not that I'm complaining at the moment, but I could see this being a fairly big deal for larger firms looking to rank on a national level. What gives? I'd love to get some opinions from the community here if anyone else has noticed this...
Industry News | | G2W1 -
Help seems like google is punishing our site and I don't understand why
I would love some helpMy anme is Suzanne Diamond our web site is WWW.thefutonshop.com we have been on line for years, 10 brick and mortar stores, had a strong ecommerce web site but in the past 4 months we have been dropping like a leaf. Organic search has been dropping since November 2012 but now total traffic seems to be slowing We are working on our SEO but I feel it has to be something more direct that we are being punished by google Perhaps it s obvious but not to me Can anyone help me please or give me a direction. suzanne@thefutonshop.com thanks in advance for any direction
Industry News | | FUTONSHOP0 -
Where do i find Local SEO Clients?
Hey, So i've been doing SEO for a while now and know a lot of tactics and a lot of ways to get my/others sites hire. I know good software (and have that software with full licenses and know the methods to use it in whitehat ways that will work well), internal content linking, title/description, webmaster tools (both google and bing), sitemaps etc... I have clients and my own sites that i have managed to get high in google, as well as my own local site that is number 1 in Google for my hometown + SEO, but that only gets about 80 searches a month and gets me very little if any phone calls a week. I've also just ordered 250 high quality business cards, that i spent ages designing to look awesome.. If these work well i'll print some more and stick all over the place... I currently have 2 local clients, 1 is a local web agency who every client they have they pay me a specific amount to boost that company in Google and the other is just a family friend who pays me a small amount a month to build links for him. I'd like to have 10-15+ clients all on my payroll with a nice amount of income that i can live off. I just finished full-time school and am just coming into the big wide world and have for paid for my new laptop, desktop, 2 monitors, SEO software licenses and SEOMoz account from niche blogs, software and SEO coaching and such.. I've built a brilliant online portfolio for people and have had a lot of great feedback from online clients. But i can only earn around $10-$110 per online client for SEO and around $8/hour for coaching... I'd like to be able to make that a LOT more. I do web/graphic design as well and have built a nice portfolio for that as well. So back to the main question, how did you and how do i get local clients? Thanks!
Industry News | | pompano210 -
How to remove a Google algorithmic penalty
My site has a Google penalty. I seem to be stuck in the 64th position for a Google search for my sites name. All my keywords that I used to rank well for are now well above the 60th search place in Google. I have resolved the issue I recieved the penalty for and I have asked Google for reconsideration. That has been about 3 months ago. The penalty is still firmly in place. I was wondering if anyone else has had a Google algorithmic penalty removed and if so how did they accomplish this?
Industry News | | tadden0
