Redirecting 301 Redirects -- Will Search Engines Notice?
-
Hello Mozzers,
We're currently evaluating a client site where the previous web developer redesigned the site and got lazy, 301 redirecting hundreds of pages to the home page instead of to their respective new URLs. Ugh.
In any case, we will probably fix this for the sake of implementing best practices. But I am curious how search engines treat 301'd URLs, as they are supposed to be permanent redirects. Will search crawlers ever visit the old URLs again to find that we've re-redirected them? Or have they written them off as moved to the home page for good, meaning that there's no way to direct the authority of the previous URLs to their rightful targets?
Thanks!
-
Recently I just did a domain change of a company website, did a 301 redirect for each page and after 2 months everything were fine and keeping the same position in SERP it previously had (some even gained rank)
The only thing is, the site was quite small, with around 15 links, so was a easy job to do.
-
The message is: This move is permanent, however, crawlers will always follow links and always bump into old version of the page so there is a chance that they may pick up that 301 is changed or removed. Google (Matt Cutts) also stated that they follow 301 chains but they do not guarantee that it would work well if you have many 301s in the chain. Search engines obey 301 much more firmly than rel canonical for instance as 301 is a directive and canonical is a "hint" as he describes it.
To answer your specific question, if you set new redirection rules they will be picked up. That said I have had cases in the past where it took Google more than 6 months to clean up messy redirection situations and some cases where they have completely failed it at. In your case it should be all fairly straightforward.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redesign Just Starting - Should I Leave The Previous Incomplete Site or Setup A Temporary Holding Page and Redirect Previous URL'S?
Hi All I've picked up a new website project and wanted to ask about the best way to proceed with the current site during the development process. The current site is incomplete although it has been live for a while and has over 80 pages in the sitemap. Link to site https://tinyurl.com/ychwftup The business owner wants to take down the current site and simply add a landing page stating "new website coming soon". From an SEO perspective, am I better to keep the current site live until the new site is ready? Or would it not make any difference if I setup the landing page and add 301 redirects from each page in the sitemap to the landing page. Many Thanks In Advance For Any Assistance
Web Design | | ruislip180 -
Does redirecting the existing URLs in the website without reducing our current rankings? The new website runs on the bubble, so it seems there is no provisions to redirect the existing URLs to this platform?
Hi Moz Fans, There are some clarification needed in a website revamping and loosing of current website rank. Please go through the questions and would be great if you like to share some insights on it. 1. We would like to revamp our existing website by joining hands with the bubble visual programming platform. Thus, kindly let us know if there are provisions to redirect the existing URLs to this platform. We would also like to know if this kind of redirecting affects the current website ranking. If yes, how can we redirect the existing URLs in bubble without reducing our current rankings? 2. As a part of the revamping of our website, we would like to enquire about the possibilities of its relaunch via bubble. Does it cause any changes for the current rankings of our website if we redirect the existing URLs via bubble? If yes, is there any provision to redirect the URLs without affecting the current ranking of the website?
Web Design | | OceanAirTravels0 -
Google is a definition engine / Question answering engine
But what do you do to rank when you sell a product and people don't have questions and none of the companies that rank on your keywords answers questions... Let me give you a few example. Title tag for example : People want to know what is it and then have question about it What is the maximum number of characters ? How do you write a good one ? Etc... How to remove stains is another example : Please want to know how to remove all the different types of stains, (ketchup, grease etc..) But what about when you are a online business and want to sell usb keys , rent bicycles https://www.spinlister.com or even sell a software to do A/B testing on your website https://bit.ly/2a6cBuF Can someone explain me how those people mentioned rank without giving definition or answering questions... because according to me they don't do any of that on the pages that I mentioned. I look forward to your reply. Thank you,
Web Design | | seoanalytics0 -
Google Search Console Block
Am new to SEO. My clients site was completed using Yoast premium and then used Google search console to initiate the crawl. Initially setup an http:// property and all seemed good. Then i removed that under search console an created an https:// did the render and it appears google has put a block and placed their own robots.txt file which basically has rendered the site useless. Feedback most appreciated.
Web Design | | BoostMyBiz0 -
Best Way To Have HD Videos On Site That Will Work On Mobile Devices
Hi, I hope someone can help me with this. I am working on a site for a client who works at a video production company. They want to have a fair few HD videos on there site but also for the site and videos to be viewable on mobile devices. I have got a responsive wordpress theme and the site is beginning to take shape. I am wondering however how I can best get the videos to display on mobile devices while maintaining a good load speed. Until now I have been using amazon S3 which stores and feeds the videos and I use Easyvideoplayer to embed the videos. The problem is they do not appear to show up from mobile devices when using wordpress. can anyone suggest the best way for me to still feed the videos from S3 but get them to display on mobile devices. oh, they are private videos so they cannot be placed on youtube.
Web Design | | jensonseo0 -
How long will the 301 ranking swap-over take?
Hi all, I'm about to hit the crunch button and finalise the 301 setup for our website to redirect all traffic, and our old very nice ranking, to our new website. My only question is, how long will the ranking take to move to the new site? Once the 301 is in place what happens when someone searches my keywords? Currently when you search our preferred keywords we rank 1 and 2 depending on the wording. Once I've made the 301 happen, will you see the old site in Google rankings until they re-index it or will it swap straight away to the new site with its continued high rank (from the link juice) or will I have a blackspot period where I don't rank at all? I cannot afford to have a period of time, at this time of year, that I don't rank 1 or 2 - if this is even a vague possibility I might have to consider postponing my 301 till a less important time of year. Thanks for your help, Anthony
Web Design | | Grenadi0 -
Optimal redirect configuration from a misspelled domain that we own.
We have a handful of inbound links to www.t-chek.com (note the hyphen). Our normal site is www.tchek.com (no hyphen). We own both domains and have some sort of domain-wide redirect set up now. This works fine for traffic, but I suspect it's not optimal for SEO purposes. I came to this conclusion by looking in OSE and noticing that none of the inbound links to www.t-chek.com were also being attributed to www.tchek.com. 2 questions: Is it immediately evident what type of redirect I have in place now, or do I need to figure that out? Is the fix as simple as editing the .htaccess file on the hyphenated domain? I don't have direct control over the hyphenated domain, and I'd like to be able to know exactly what we need to do so I can request help from my IT department. I'd appreciate hearing your wisdom. Thanks!
Web Design | | SheriGolla0 -
Parked Domain or Redirect
Should I park a domain or Redirect? And what is the best way? I need to switch our domain name. I currently have all of our domains redirecting to our main website. I have set up there own hosting in our cpanel account so I could redirect them to our main domain. Was this too many steps? I tried putting all of our domains in our main domains, .htaccess file, and redirected them to our main website, but they did not work. So that is why I set up there own cpanel accounts. Now they work fine. However, my hosting company told me that I could just park the domain on our current domains account. If I can redirect all of these domain in one place, that would be great. I thought that a parked domain is considered duplicate websites, as both urls work, displaying the entire website with both urls. So Would I have to re upload our entire website to the account that I want as our main domain? Or is there another way of going about doing this?
Web Design | | hfranz0