Does PPC Help your Organic Placement?
-
I need to settle this debate with fact not opinions. Does keeping a steady flow of PPC generate ANY organic benefit within google, applying only to the increased ranking of organic keywords. To put it bluntly by paying google money does my organic SEO get better?
-
As Keri has suggested, no.
There has been a study however to suggest that including a PPC ad next natural SERPs results increases search trust and as a byproduct improves CTR for your organic listing.
-
Here's what Google itself has to say, from http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291:
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google showing different links in SERPs
Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and remove the other one. I went to GSC to submit "mydomain.com" for removal and it said that URL will be deleted in ALL of its variations.So how do i delete the "mydomain.com" links? Should i just index the ones with https again? Would that work? Someone suggested me to do 301 redirect on all pages that are being displayed twice. But i am not sure if i need to do that since i am using squarespace, and both of the links lead to the same page?
SERP Trends | | winter22330 -
My website is being Cached with non-www and With WWW it is not indexed and cached
Hello Team, I had one question that my website is being indexed and cached with Non-www but with WWW it is not caching it is showing 404 error. Even each and every redirection is proper. Still it is showing an error. Can you please tell me what issue i had with my site?? Here is my links: https://webcache.googleusercontent.com/search?q=cache:nCH1DvhuQT8J:https://www.canvaschamp.com/+&cd=1&hl=en&ct=clnk&gl=usa
SERP Trends | | CommercePundit0 -
Google Fetch and Render - Partial result (resources temporarily unavailable)
Over the past few weeks, my website pages have been showing as partial in the Google Search Console. There are many resources/ files (js, css, images) that are 'temporarily unreachable'. The website files haven't had any structural changes for about 2 years (it historically has always shows as 'completed' and rendered absolutely fine in the search console). I have checked and the robots.txt is fine as is the sitemap. My host hasn't been very helpful, but has confirmed there are no server issues. My website rankings have now dropped which I think is due to these resources issues and I need to clear this issue up asap - can any one here offer any assistance? It would be hugely appreciated. Thanks, Dan
SERP Trends | | dan_550 -
Getting indexed by Google scholar
Often my Google Scholar alerts result in exactly what I think they will: scholarly articles published in academic journals. However, today I got this completely non-scholarly article https://www.t-nation.com/training/the-exact-reps-that-make-you-grow and I have no idea why Google Scholar is indexing this site. I've read up on how to get indexed by Google Scholar, and this website doesn't seem to have the necessary requirements. I'm curious for anyone whose clients or industry need to get indexed by Google Scholar, what has worked for you?
SERP Trends | | newwhy2 -
Why rich snippets have disappeared in Google search results ?
Hello, Few weeks ago, we have implemented a snippets strategy in order to increase our ranking for our blog posts. That was successful and our results were showing up in Google. But today, every single snippet has disappeared. We go back to a simple search result, without snippets for us or for our competitors. It seems that Google has delete rich snippet for specific keywords because for the generic keywords (for exemple "inbound marketing definition" in our case), there is still a snippet result. Do you know if Google has changed snippets parameters for keywords with low search volume ? Thank you !
SERP Trends | | Laure-Nile0 -
What are the SEO challenges associated with private search engines, like DuckDuckGo?
I read recently that DuckDuckGo doubled in size in 2017. With their search engine, and other alternatives to Google, taking part of the search market away, how can SEO/Marketing/Web pros keep their websites optimized and get traffic from these private search engines? (Also, do any of you have experience with this? What portion of your search traffic is coming from private search engines?)
SERP Trends | | searchencrypt1 -
Looking at acquiring a competitor with a high organic ranking (WordPress Plugin)
I'm looking at acquiring a competitor who operates a WordPress plugin with the same function as mine (although ours is much better - they used this plugin to acquire leads for other software). We're trying to determine the best way to execute it. They are the number 1 result on a very high value search, and the number 3 on another (which appears to the source of all their customer acquisition, they are simply a very well named, long existing WordPress plugin, and so haven't had to fight much to keep their ranking). Ideally, we'd be able to take over that ranking, but I'm not sure if that is possible. For one thing, they don't have a website beyond the WordPress plugin, so even if we wanted to, we couldn't 301 redirect it (as far as I know). Second, wouldn't a 301 redirect likely result in entirely losing the ranking? We are actually highly relevant to anyone who ends up at this plugin (the owner has actually been recommending us and contacted us because his customers who have left have had a good experience), and wouldn't be redirecting it to piggyback on the link juice, we'd be trying to acquire the customers that have been discovering this plugin organically. I understand why Google defaults to policies making purchasing high ranking domains not very valuable. However, it seems like if you've built a company that derives a high volume of its leads (and thus acquisition value) from organic search, that there would be a way for a company in the same space to acquire at least the rankings, if not the link juice. Hopefully that was clear, if not, let me know where I lost you, and I'll attempt to clarify. Thanks!
SERP Trends | | alecfwilson0 -
Does anyone know of good SEO vs PPC ctr history studies
I have read some like http://www.seomoz.org/blog/mission-imposserpble-establishing-clickthrough-rates This is over a year old now and http://www.marketingprofs.com/chirp/2012/8504/paid-vs-organic-search-are-ppc-ads-winning-the-google-click-wars-infographic Please let me know of some other good studies that have been done that show how the CTR continue to go down on commercial terms for most searches cause google is putting in more stuff.
SERP Trends | | DoRM0