Recommended Length for a Companies "Services" Page Content
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I am in the process of revamping my company's website. I do WordPress Development, Design, and SEO consulting, and i'm running into a sort of writer's block when wring my services pages. For example, my page on WordPress Security has 388 words of "body" content, and I feel from a content perspective, it serves it's purpose, but from an SEO perspective it is considered a little light.
I really don't know what the SOP is here, because, I've literally seen competitors sites have a page on "WordPress Security" rank on the first page of Google with absolutely no content, an empty page.
I see a lot of the Moz posts are huge, thosands of words, and I know they perform very well (and they also have ton's of links / PR...etc) and I just want to do the right thing. I know sites like http://www.seerinteractive.com/our-services/search-engine-optimization have relatively short info pages as well.
Thanks in advance for your feedback.
Zachary Russell
President, ProTech Internet Group
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I wouldn't set a fixed rule for number of words.
Here's a short list of what I do when writing content for a service:
- Determine the target audience
- Describe the service being provided
- Create personals
- Disqualify likely objections
- Provide your unique value proposition
- Add image(s), or data (charts) - if applicable
- Display testimonial(s) from the service
- Find the pages ranking for this service, see what they do well and find a way to do it better
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