How to optimize for new subdomain when root domain has all link juice and built up authority?
-
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice.
When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located.
Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing.
What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains.
thank you and happy new year to all!
-
thanks moosa! actually i did not mention that the first thing we did was implement a 301 redirect from the root to the sub. this resulted in content in our e commerce store to immediately achieve decent rankings in the SERPS.
now I am working on getting the backlinks pointing to the root domain to point to our new subdomain.
do you think, that because of the 301 redirect, and possibly due to the use of a decent ecommerce platform, we were able to achieve rankings for keywords so quickly in the subdomain?
thanks!
-
I personally believe 301 will help as it will allow you to transfer the juice from main domain to the sub domain. Remember 301 redirection will lose some of the juice when transferring from main to the sub domain.
hope this helps!
-
I honestly don't know.
Since it has been there for a year, I would probably not move it.
-
thanks for the comment!
i'm sorry i made a mistake saying recently. i had actually meant that we had been running the store on the subdomain for almost a year now, and there is no content at all at the root domain.
i believe we just did a 301 redirect from the root to the sub once the store went live.
is moving the ecommerce into a folder on the root domain still helpful since there is no content at all in the root domain? our original intent was to just take over the domain completely and turn the root domain into an ecommerce enabled site.
-
I'd move the ecommerce into a folder on the root domain instead of into a subdomain. Then you get the authority benefits of the root domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multisite domain
good morning I have a wordpress site I have activated the multisite, currently the site has a domain authority of 8, when I publish a post, it is indexed quite quickly, if I publish a post in a language other than the /es subdomain it takes 24 hours why? If the author domain is the same, why does the employee take longer to be indexed on Google? Thank you
Technical SEO | | alainscilly770 -
Building new site on new web host with concerns
Hello, I have a domain with GoDaddy and current site is hosted there as well. I want to leave my domain with GoDaddy and build a brand new site on HostGator. The current website was designed to get us started. Not any significant traffic, backlinks, or SEO. The domain is not really what I want. There are 80 pages including those that are no longer in service. The keywords are not as relevant today. Current site domain is whiterocktech.net The new site will be very much different with SEO leading the way. We have designed it yet have not opened an account yet with HostGator. In addition, we have found a shorter more appropriate domain name. Not ideal but easy to type in yet it has a dash. This site is wr-crm.com. Questions: Does it make sense to "cut bait" from the current site given the lack use? Does it make sense to build the site and still set redirects from the old domain pages to a new one? Given so little traffic, is there really an effect on SEO if we sunset the old domain? Could I strip out the old domain website and just post a message on one page to come to our new site until old domain expires? I appreciate any insights on helping me with this decision. Mike
Technical SEO | | mmcgibbony0 -
Purchased domain with links - redirect page by page or entire domain?
Hi, I purchased an old domain with a lot of links that I'm redirecting to my site. I want all of their links to redirect to the same page on my site so I can approach this two different ways: Entire site
Technical SEO | | ninel_P
1.) RedirectMatch 301 ^(.*)$ http://www.xyz.com or Page by page
2). Redirect 301 /retiredpage.html http://www.xyz.com/newpage.html Is there a better option I should go with in regards to SEO effectiveness? Thanks in advance!0 -
Can you regain any SERPs / link juice of links that have 404'd?
We have a client whose 301 redirects disappeared and have been gone for about 6 months now. We are going to be putting the 301 redirects back in place. Will we be able to regain any of the previous SERPs or link juice from old links or is all lost? Thanks in advance!
Technical SEO | | SavvyPanda0 -
What is the advantage of using sub domains instead of pages on the root domain?
Have a look at this example http://bannerad.designcrowd.com/ For each category of design, they have a landing page on the sub domain. Wouldn't it be better to have them as part of the same domain? What is the strategy behind using sub domains?
Technical SEO | | designquotes0 -
Is Buying Domains Good For SEO? Can I 301 redirect domains to an Original website?
I have a friend that purchased multiple domains related to their website. Each of these domains have the back ground of the original website and irrelevant content on them. Is is possible to redirect the various domains to certain pages on the original website. For example if the website is www.shoes.com and they purchased domains such as www.leathermensshoes.com and a few others related to the website. Is it SEO friendly to link the domains purchased to the original website?
Technical SEO | | TSpike10 -
Seomoz api for domains working, for domains+directory not?
We're working on a tool using the seomoz api ... for domains we're always getting the right values, but for longer URLs we're having troubles ... Example: http://www.seomoz.org/blog/6-reasons-why-qa-sites-can-boost-your-seo-in-2011-despite-googles-farmer-update-12160 won't work http://www.seomoz.org/blog works Any idea what we might be doing wrong?
Technical SEO | | gmellak0 -
How to Redirect only specific pages to new domain
My HTACCESS FILE IS AS FOLLOWS: rewriteengine on
Technical SEO | | askthetrainer
rewritecond %{HTTP_HOST} ^mydomain.com$
rewriterule ^mydomain/(.*)$ "http://www.mydomain.com/$1" [R=301,L] #4d864805b49b5 I want to move ONLY specific pages from this domain to a new domain How do I edit my HTACCESS (which redirects http:// to www.) to move specific pages from old domain (which I have to delete) to new domain.... I.e. http://mydomaon.com/move.html needs to move to http://mynewdomain.com/move.html Where i can delete the original domains0