How to optimize for new subdomain when root domain has all link juice and built up authority?
-
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice.
When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located.
Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing.
What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains.
thank you and happy new year to all!
-
thanks moosa! actually i did not mention that the first thing we did was implement a 301 redirect from the root to the sub. this resulted in content in our e commerce store to immediately achieve decent rankings in the SERPS.
now I am working on getting the backlinks pointing to the root domain to point to our new subdomain.
do you think, that because of the 301 redirect, and possibly due to the use of a decent ecommerce platform, we were able to achieve rankings for keywords so quickly in the subdomain?
thanks!
-
I personally believe 301 will help as it will allow you to transfer the juice from main domain to the sub domain. Remember 301 redirection will lose some of the juice when transferring from main to the sub domain.
hope this helps!
-
I honestly don't know.
Since it has been there for a year, I would probably not move it.
-
thanks for the comment!
i'm sorry i made a mistake saying recently. i had actually meant that we had been running the store on the subdomain for almost a year now, and there is no content at all at the root domain.
i believe we just did a 301 redirect from the root to the sub once the store went live.
is moving the ecommerce into a folder on the root domain still helpful since there is no content at all in the root domain? our original intent was to just take over the domain completely and turn the root domain into an ecommerce enabled site.
-
I'd move the ecommerce into a folder on the root domain instead of into a subdomain. Then you get the authority benefits of the root domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Via this intermediate link issue - for (multiple domains) same brand
Hi, I have sudden increase in links pointing to my .com website from my .ca website, i have recently launched a new ,.ca website to target Canada and i don't know why i see 1000's of links from .ca is point to my .com websites has backlinks and i am afraid it could hurt my seo for .com, because ,ca is having no domain authority or no ranking currently. however .com has good rankings currently with decent link profile Can any one help me on how i can get rid of this backlinks from .ca to com should i just add no follow links to all my links which are pointing from .ca to .com? Please help Regards Anoop
Technical SEO | | Vitarockstore0 -
Strange problem with basic html anchor tag linking to my domain
I have some old valuable followed links from high ranking domains and I noticed from moz reports they are reporting 404.Visually they looked fne but when I clicked on those they indeed were generating 404. When I researched further they are defined as My domain.com Notice there is extra space between "/" and the closing quote. It turns out it is sending "www.mydomain.com/ " to browsers. Any ideas How to solve this? If I should put a perm redirect in apache, how do I deal with these "%C2%A0" characters. It seems the issue is happening at more than one remote domain.
Technical SEO | | Maayboli0 -
Forwarding kw rich domains to main domain
Hi My client has a clutch of kw rich domains that want to point to main domain, apart from being good for promotional reasons is there any seo benefit for doing so (i know there used to be years ago but under impression hasn't been any benefit for a long while) Most importantly though can any bad come from doing this ? Best Rgds Dan
Technical SEO | | Dan-Lawrence0 -
Old documents online as link juice
Each month I upload my auction catalog in different formats (word, pdf and rtf). I have about 9 years of catalogues online that have all been indexed by Google. In each catalog there is a link to my terms and conditions page (which has made the page authority for that page quite high in some unusual, but desired keywords), there is also many, many mentions of non-desired keywords in each of those documents and links to my domain. Is it worth updating all these old, previously indexed catalogues with better keyword juice and more relevant links ? Would they even get re-visited by google ? I suppose that leads to the next question... is it worth adding each of these pages to my sitemap ? To this point I have only added my major pages, not any of the subordinate pages etc.
Technical SEO | | blinkybill0 -
Is it better for our Blog to be blog.domain.tld or domain.tld/blog ?
I'd dread the answer being the latter rather than the former as we've spent two years building it blog.domain... However I noticed SEOmoz are domian.tld/blog and it got me thinking.... Cheers. R.
Technical SEO | | RobertChapman0 -
We registered with Yahoo Directory. Why won't this show up as a a linking root domain in our link analysis??
Recently checked our link analysis report for 2 of our campaigns who are registered in the dir.yahoo.com (yahoo directory). For some reason, we don't see this being a domain that shows up as linking to our website - why is this?
Technical SEO | | MMP0 -
Domains and subdomains
When I started a campaign for my message, I got the message: "We have detected that the domain www.vamospaella.com and the domain vamospaella.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I wasn't sure whether I had said it was a subdomain when in fact it was a domain (or the other way round), so I started another campaign for the same website using the other option and the message didn't come up. However, I still don't understand what you meant by this and whether it's an issue. When I search for my website in Google, it shows as vamospaella.com when other websites come up as www. and then their domain name. If it is a problem, is it to do with my hosting package and how it's set up or is it to do with my local site on my computer? I did ring my web host, 1&1, but they said they couldn't see a problem. Please can you let me know how I can resolve this as my ranking is still quite low in Google and I'm not sure why. If it is because of "twin domains", then will Google see my content as duplicated and keep me low in their rankings? I'm new to SEO and not a website novice, so please answer in lay terms! Thanks Melissa
Technical SEO | | melissa10 -
Consolidating domains on root subject
I had several sites regarding a core subject. The main site was xyz.com and then I had multiple sites for the inner categories of xyz.com . I decided to consolidate everything to a single site and so did a change of address in webmaster tools and 301 redirected all niche sites to the appropriate page on the primary site of xyz.com. Shortly after we lost rankings for those niche pages. Any thoughts?
Technical SEO | | Hakkasan0