How to leverage user reviews & ratings to help in SEO rankings
-
Folks,
We have User Generated Content site in travel domain, we want to leverage reviews & ratings for SEO rankings/CTR . We already are getting micro formats in google but not in all the cases.
Any ideas/suggestions will be really very helpful.
Thanks in Advance.
-Amit
-
I believe user reviews to work for local audience targeting. You can certainly add user reviews and ratings with Yelp and various others. I know a few engineers who use SENUKE to help manage creating the accounts and submitting reviews.
However, I would not recommend this as a stratagem to rely on for strong link signals. Remember last year's algorithms was targeting too much of the same link schemes to rank. I would include this in your SEO but balance it with a full content algorithm to help your brand target your customer's pain points. Sharing and syndicating this content will help create the social signals, which will in return have Google trust your full link-foot-print!
Also if you do this, try and get on a 0 to 90 schedule and only do it once or twice!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage SEO optimization
Hello, I’m almost ready to lunch my new website https://thetravelhoop.com , I just need to create the content of the product page and put all the images. I would like to know what you think in terms of SEO of the home page (is the content that I want to rank the most). My doubt is that since it is a landing page, there is not a lot of text but mostly <h>. It’s not a styling decision of course (I know is bad practice) but mostly because they are supposed to be title/headings.</h> Do you think I’m doing something wrong, or do you have any suggestions? Thank you, Daniele
On-Page Optimization | | danielecelsa0 -
Q&A Page Titles
Hello All! I am currently updating page titles and metadata descriptions for a websites Q&A section and have run in to a problem while updating page titles. Since it is the Q&A section of the website, all of the page titles are around 100 characters and some are up to 200 characters long. Here is an example: Page Title: My child is working below grade level in math. Do I have to purchase the curriculum from the grade below as well? The problem is that this is obviously too long for a SERP to display however I know it is best practice to have matching titles on both the title tag and page title. My question is what hurts SEO value more: the title tag and title of the page not matching or having a very long title displayed on the SERP?
On-Page Optimization | | Myles921 -
Product page reviews issues
Hi, We've implemented pagination on the reviews with rel=next/prev, but have seen no improvements since this. An example page with reviews is here. Can you see any issues on this that would be causing the problem? Thanks!
On-Page Optimization | | pikka0 -
Homepage Hogging Too Many Keyword Ranks?
Hello: I've been the publisher and SEO for Indie Rock Cafe since starting it in 2007. It's done great, and has #1 - #5 positions in Google for many strong keywords like "best new albums", "best new bands", "top new bands", "popular indie rock songs", and so on. However, for many of the results, the homepage keeps popping up over and over again. I thought I'd done everything right to get other pages on the site to rank for top keywords. Another potential issue is that I expected the homepage to have a 6 PR by now, but it seems stuck on 5. Any ideas? Insight from SEOs and experts is always enlightening and helpful, so thank you in advance for your thoughts and advice.
On-Page Optimization | | holdtheonion0 -
Dropped rankings due to too many links, help needed
We have just re-designed our site and added a big drop-down navigation menu to help users get straight to the category/sub-category they are looking for, take a look at http://www.discountfiresupplies.co.uk to see what I mean. Since doing so our rankings have dropped which we've been told may be because there are now so many links on (particularly) the home page diluting the rankings of that page. We've been advised that if we hide the drop-down menus using "style='display: none'" until they are required that the search engines will ignore them which we have now done but is this correct or will they still be indexed? And if so do you have any other suggestions? Thanks, Tariq
On-Page Optimization | | tjhossy0 -
AB Testing - Organic Rank
Hello, Currently We are running an A/B test on a few pages, the footer and the header on our site. I was wondering what is the proper way to do an a/b test so that our google rankings won’t fall and that Google will only index one version at this time? Thanks
On-Page Optimization | | Tonyd230 -
Rankings
The rankings have been in a pending status for several day. Is there a problem with the software? We are in the middle of our test month and need to be able to evaluate the software to decide if we will continue. Thank you
On-Page Optimization | | Barb1230 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0