Report card shows many F's. How do I specify keywords for pages?
-
I have been doing general optimization for on-page, but still have many F's because SEOMoz considers the pages to be weak for keywords that are anyway not relevant.
Is there a way to tease out keywords for specific pages so I can get a more accurate report card?
-
Hey Itamar,
I believe the automated tool runs against any page that ranks in the top 50 for that keyword. So, where you have keywords in your navigation, your main page may be an A and rank in the top 10 but other related pages may sit down in the late 40s and subsequently pick up an automated review.
This is easily resolved though:
1. Log into your campaign
2. Click on the 'on page' link to view your report cards
3. Click on the F report cards and review the list
4. for any terms that are being graded against pages that are not relevant then click on the keyword to see the report card
5. Click the 'stop running weekly' button on the right hand side
This will remove any that you do not want to see.
Additionally, if you want to track other keywords against specific pages you can click the 'report card' link at the top of the report card to set up tracking against a specific URL for any of your keywords so you can specify the page you want to track against a given keyword.
Ultimately, the crawler does an okay job of setting this up but with just a small bit of tweaking you can really make the reports more valuable.
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To Optimize A Page For Multiple Keywords
Hi Guys, In this video by Brian Dean he talks about how to go about optimising for multiple keywords. He basically said the main factors for optimising a page for multiple keywords are the following: Identify other keywords with same search intent as your primary keyword. Add them to title tag strategically, don't stuff them in there. Add as many of those keywords as h2 tags into the content, again when it makes sense. Are there any other more advanced ways you can use to optimize a page for multiple keywords with same search intent that could be good? Any suggestions would be very much appreciated! Cheers.
Intermediate & Advanced SEO | | spyaccounts110 -
Migrating From Parameter-Driven URL's to 'SEO Friendly URL's (Slugs)
Hi all, hope you're all good and having a wonderful Friday morning. At the moment we have over 20,000+ live products on our ecomms site, however, all of the products are using non-seo friendly URL's (/product?p=1738 etc) and we're looking at deploying SEO friendly url's such as (/product/this-is-product-one) etc. As you could imagine, making such a change on a big ecomms site will be a difficult task and we will have to take on A LOT of content changes, href-lang changes, affiliate link tests and a big 301 task. I'm trying to get some analysis together to pitch the Tech guys, but it's difficult, I do understand that this change has it's benefits for SEO, usability and CTR - but I need some more info. Keywords in the slugs - what is it's actual SEO weight? Has anyone here recently converted from using parameter based URL's to keyword-based slugs and seen results? Also, what are the best ways of deploying this? Add a canonical and 301? All comments greatly appreciated! Brett
Intermediate & Advanced SEO | | Brett-S0 -
Ranking 1st for a keyword - but when 's' is added to the end we are ranking on the second page
Hi everyone - hope you are well. I can't get my head around why we are ranking 1st for a specific keyword, but then when 's' is added to the end of the keyword - we are ranking on the second page. What could be the cause of this? I thought that Google would class both of the keywords the same, in this case, let's say the keyword was 'button'. We would be ranking 1st for 'button', but 'buttons' we are ranking on the second page. Any ideas? - I appreciate every comment.
Intermediate & Advanced SEO | | Brett-S0 -
Why is Google ranking irrelevant / not preferred pages for keywords?
Over the past few months we have been chipping away at duplicate content issues. We know this is our biggest issue and is working against us. However, it is due to this client also owning the competitor site. Therefore, product merchandise and top level categories are highly similar, including a shared server. Our rank is suffering major for this, which we understand. However, as we make changes, and I track and perform test searches, the pages that Google ranks for keywords never seems to match or make sense, at all. For example, I search for "solid scrub tops" and it ranks the "print scrub tops" category. Or the "Men Clearance" page is ranking for keyword "Women Scrub Pants". Or, I will search for a specific brand, and it ranks a completely different brand. Has anyone else seen this behavior with duplicate content issues? Or is it an issue with some other penalty? At this point, our only option is to test something and see what impact it has, but it is difficult to do when keywords do not align with content.
Intermediate & Advanced SEO | | lunavista-comm0 -
When Mobile and Desktop sites have the same page URLs, how should I handle the 'View Desktop Site' link on a mobile site to ensure a smooth crawl?
We're about to roll out a mobile site. The mobile and desktop URLs are the same. User Agent determines whether you see the desktop or mobile version of the site. At the bottom of the page is a 'View Desktop Site' link that will present the desktop version of the site to mobile user agents when clicked. I'm concerned that when the mobile crawler crawls our site it will crawl both our entire mobile site, then click 'View Desktop Site' and crawl our entire desktop site as well. Since mobile and desktop URLs are the same, the mobile crawler will end up crawling both mobile and desktop versions of each URL. Any tips on what we can do to make sure the mobile crawler either doesn't access the desktop site, or that we can let it know what is the mobile version of the page? We could simply not show the 'View Desktop Site' to the mobile crawler, but I'm interested to hear if others have encountered this issue and have any other recommended ways for handling it. Thanks!
Intermediate & Advanced SEO | | merch_zzounds0 -
Chinese Sites Linking With Bizarre Keywords Creating 404's
Just ran a link profile, and have noticed for the first time many spammy Chinese sites linking to my site with spammy keywords such as "Buy Nike" or "Get Viagra". Making matters worse, they're linking to pages that are creating 404's. Can anybody explain what's going on, and what I can do?
Intermediate & Advanced SEO | | alrockn0 -
Optimize Pages for Keywords Prior to Building Links?
Greetings MOZ Community: According to site audit by a reputable SEO firm last November, my commercial real estate web site has a toxic link profile which is very weak (about 58% of links qualified as toxic). The SEO firm suggests than we immediately start pruning the link profile, requesting removal of the toxic links and eventually filing a link disavow file with Google for links that web masters will not agree to remove. While removing toxic links, the SEO firm proposes to simultaneously solicit very high quality links, to try to obtain 7-12 high quality links per month. My question is the following: is it putting the cart before the horse to work on link building without optimizing pages (with Yoast) for specific keywords? I would think that Google considers how each page is optimized for specific terms; which terms are used within the link structure, as well as terms within the meta tags. My site is partially optimized, but optimization has never been done thoroughly. Should the pages of the site be optimized for the top 25-30 terms before link building begins. Or can that be done at a later stage. Note that my link profile is pretty atrocious. My site at the moment is receiving about 1,000 unique visitors a week from organic search. However 70% of the traffic is from terms that are not relevant. The firm that did my audit claims that removal of the toxic links while building some new links is imperative and that optimization for keywords can wait somewhat. Any thoughts?/ Thanks for your assistance. Alan
Intermediate & Advanced SEO | | Kingalan10 -
Why are our sites top landing pages URL's that no longer exist and retrun 404 errors?
Digging through analytics today an noticed that our sites top landing pages are for pages that were part of the old www.towelsrus.co.uk website taken down almost 12 months ago. All these pages had the 301 re-directs which were removed a few months back but still have not dropped out of Googles crawl error logs. I can't understand why this is happening but almost certainly the bounce rate on these pages (100%) mean we are loosing potential conversions. How can I identify what keywords and links people are using to land on these pages?
Intermediate & Advanced SEO | | Towelsrus0