Does anyone have any experience using GoodRelations Snippet Generator for E-Commerce versus markup from Schema.org?
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I am trying to implement Structured Data markup on a large e-commerce site that has ancient code and is not on any standard e-commerce platform. It is a Webstore we self-host that was developed for us and heavily customized.
What's worse is that I don't have access to the source code. I have to somehow instruct our IT Director how and where to place everything. So I'm going to need to be meticulously specific.
As I began wading through our code and determining where to insert code as instructed by Schema.org I ran across this on one of their pages:
"This class contains derivatives of properties from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web that can be expressed in a variety of syntaxes, including RDFa and HTML5 Microdata. More information about GoodRelations can be found at http://purl.org/goodrelations/."
I went to check it out and it appears that this could be a great resource as it has a snippet generator and several "cookbooks" for adding micro data to our site. Here's a link to their snippet generator:
http://www.ebusiness-unibw.org/tools/grsnippetgen/
However, with a catalog of 5,000 SKUs, needless to say we aren't going to plug in our products into this generator one-by one.
Has anyone here successfully used GoodRelations to help them implement micro data into a large E-commerce site that isn't a standard platform (not Magento, WP, Joomla or Volusion) ??
I would be very greatful to anyone who can share their experiences and or make suggestions on how we might best proceed. Thanks!
Dana
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Well, I may have answered my own question
I found an SEOMoz forum post by Ruchard Baxter (of course!) - http://www.seomoz.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo
It appears Schema.org is the way to go....I wish Schema.org hadn't referenced GoodRelations because I feel they sent me hopping down a bunny trail of the "old ways,"
Still, any insights, ideas or experiences any of you have had with structured data markup on large e-commerce sites would be very helpful and interesting to me.
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