On-Page SEO Fixes - Are They Relative?

[BrandLabs]

So, I'm implementing on-page fixes for a site that my company runs SEO services for (www.ShadeTreePowersports.com). However, I was wondering if there was a way to rank a pages' SEO quality, in general?

As of now, it seems like the only way your recommendations can be consumed and altered is on a keyword basis. However, this seems be the reason I have a good amount of my F-Grades.

Since my website sells powersports apparel and accessories, we cover a variety of applicable (but different) keywords like 'Motorcycle parts' or 'snow tubes,' because we sell so many different types of products. But, when I look at my F-Grades - SEOMoz is telling me my homepage is ranking poorly for a multitude of those pertinent keywords - but only because my page isn't catered specifically to each of them (IE: 'Snowmobile Parts' - 'Water Sport Apparel') But, with so many different types of products, catering to a specific one is impossible and would be detrimental.

Is there a way to see how a page ranks, without factoring in those keywords? Or a better way that I can use these recommendations more efficiently?

Thanks guys!

[DarinPirkey]

My Pleasure.  SEOmoz has a lot of great tools and each of them are valuable in their own ways.  I would take the time to go through all of them (whether you use them or not) to just get an idea of what each does specifically.  The Help Hub is a great section with short videos on each product and feature here.  If we don't have a tool on here you love then you can always look through PRO Change Log and see if any of the tools you want are in development or you can suggest new ones too.

[BrandLabs]

VzPRO,

Just wanted to come back in here and thank you for suggesting the more-specific On-Page Optimization Tool. This is exactly what I was looking for and makes way more sense to me - to the point where I know exactly what to do to fix most applicible pages and improve their grades substantially. Thanks again!

• Ben

[DarinPirkey]

It's also in your campaign under the On-Page tab

[StreamlineMetrics]

You should be able to go to http://pro.seomoz.org/tools/on-page-keyword-optimization and enter in the URL and keyword. For example, I just tried the report for http://www.shadetreepowersports.com/Dirt-Bike-Helmets-Goggles-s/2536.htm for the phrase "dirt bike helmets" and the report card gave you an A.

[BrandLabs]

Well, how do I specify which keywords the pages cater to? It seems like you can only change one keyword (from the top dropdown) on a page basis. Yet, my homepage is telling me I have F-Grades for 'Snowmobile Parts' - 'Water Sport Apparel', for example....but why those (and not any others), when they're set up the exact same way as any of my other keyword combos that are applicable to the homepage?

[josh-riley]

Agreed. You need to look at individual pages and associate those with those keywords. It's not surprising you're getting "jack of all trades, master of none" type data back.

You can also enter all your keywords into a tool like Rank Tracker and have it pull data so you can see which page on your site ranks for which of those keywords.

[DarinPirkey]

The On-Page Optimization tool that Streamline Metrics mentioned is a great place to start.  You'll get a lot of valuable insight into each individual page.

Don't forget that if you are getting a "F" on a page for a particular keyword it can be for multiple reasons.  Here is what SEOmoz says about how the report cards are generated.

"On-Page reports are created by taking the keywords from your KW list that you are ranking in the top 50 for in combination with the page is ranking in the SERP. Then we analyze the KW usage on that page. So let's say www.seomoz.org/blog/PA is ranking for "roger is super cool". The report will create automatically for that KW and URL and give it a F because no where on www.seomoz.org/blog/PA does the keyword "roger is super cool" show up."

Learn more about the entire on-page reports from Help Hub here on SEOmoz

[StreamlineMetrics]

I would suggest running the report card for each individual page for that page's targeted keywords rather than testing the homepage for all of your site's keywords.