Adult dating site. How can I get people to share content on facebook or google plus..
-
I am working on http://www.top-10-dating-reviews.com an adult dating review website. I want to build a presence on social networks so have set up twitter, google plus, and a facebook page. As I understand it retweets, like, shares etc... Play a significant part in seo. Therefore I want to get as many shares etc as possible. My initial idea was to create a fan page on facebook and pay to promote it on facebook gaining likes on the fan page. Will likes on the fan page impact the main site? I would imagine not? However I can see how someone visiting the main site and liking a post would have a positive effect on rankings. The problem I've come into is facebook won't run the ads as the page is adult so they won't accept paid ads. If I add a post to the facebook page how can I get it in front of people to share or like it? Equally how can I get google plus shares? I'm new to social and am unsure of how I should proceed? Especially as facebook considers the page adult. Finally how important is social. I've read it can get short term wins and optimised posts can appear at the top of search results but don't stay there long. Link building is still the long term strategy?
-
Greetings Samuel,
Good question I would seek to create content that is not strictly adult related but more about the benefits that are possible such as happier love life, finding new relationships and create content around these ideas. You have to play very carefully within Google+, Pinterest and Facebook as they are more than happy to shut down any accounts that get enough reports for sharing inappropriate or self promotional content.
Also Facebook will likely flag your ads for review and may not even allow you to run them so buying Facebook likes via their Advertising platform may not be an option. Content will be the long term strategy....
-
I think this is a good article on the benefit of social sharing: http://www.seomoz.org/blog/new-data-the-correlations-between-social-sharing-and-inbound-links at least from an academic POV.
Something I try to keep in mind is that it's kind of all relative. Social matters if it's where your audience is, since even though there is some SEO benefit, it's still about the end user and finding where they are.That's why you'd have a fan page, for them. I wouldn't set up a FB page if your goal is to try to impact your main site - you may not get enough traffic to make it worthwhile and suddenly you have to manage the page, too.
I think a challenge you have is the user being comfortable having an association with adult/dating content visible or tied to their own personal social network connections. This could be a significant barrier (I am speculating; personally, this happens to be an area I wouldn't want my social network to see so I wouldn't like a dating or adult page or share any of its content). G+ isn't too different. So you'd have to look at how to position your site and content in away to overcome that.
My suggestion would be to read up more on social and the benefits to see if it fits with your audience, strategy and long term objectives. Link building is still also a good part of a SEO plan, but like anything how you go about it matters (using best practices, avoiding black hat, etc.).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merging Facebook Pages - Getting Support from Facebook
Does anyone know how to get in touch with Facebook regarding issues with Facebook Pages and Merging Pages - I have posted on the Facebook Community Help Pages but no one from Facebook Support seems to read them or get in touch. Anyone got any ideas of how to get help from Facebook? Our original question on Facebook Community Help Pages was this but the question just got "merged" with another question where people were complaining about the same sort of problem with no one (out of 5 people on the thread) having come up with a solution of having heard from Facebook Support. We need to merge two company pages - The category and the address of the company of the page is the same on both pages - one page has a custom url - one does not. Both have the same first two words (i.e. the company name) as the page title. I do not want to list the pages publicly. Is there a way a member of facebook support can message us privately to discuss this please.
Social Media | | JohnW-UK0 -
Can we create regional pages on Facebook?
Hi, Our business spans across many countries and in order to maintain brand consistency, we were contemplating to create regional fan pages on Facebook. The structure would be like parent-child relation i.e. one main page and other regional pages. Is it possible? We searched for it but could't find something concrete except that in 2012 Facebook was testing similar concept. Regards
Social Media | | IM_Learner1 -
Google Plus - Using Personal Account or Google Apps Business Account?
Hey Everyone, I've been wondering for the longest time if I should use my Google Apps business account google plus profile or just continue to use my personal google plus profile. MY personal account is what I am currently using. Does it really matter? Thank you for your input!
Social Media | | TShak0 -
Tools for Automating Facebook Posts?
Hey Mozzers, We're revamping our social media campaign, and I'm looking for a tool that will allow me to schedules social media posts (Facebook specifically) in advance, so I'll only have to knock them out once a week. A cursory Google search has provided me with some options (HootSuite, etc) but I'd love to hear from people who actually use these services. What's your social media automation tool of choice, and how has it worked out for you? Thanks!
Social Media | | ClarityVentures0 -
Facebook Likes not counted
So many of my clients are (very) small businesses and have added a like button to their website home pages that actually has the person liking their Facebook page rather than the website. Without debating the pros and cons of this approach, it would seem that Facebook has changed it so that if someone clicks a like button that is for a page they have not actually visited the like does not show up in the like count for that page? Is that correct?
Social Media | | farlandlee0 -
Using LinkedIn for Facebook likes?
Now I know that shortcuts are usually not a good sign for SEO. However if I am on a group on linked and there are Facebook like exchanges going on I am getting real people in the right market, right? See picture for more details. Is this valuable? NGpT0.png
Social Media | | SEODinosaur0 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0 -
How do you moderate facebook comments?
I added facebook comments to many pages on my site. Does anyone know how you can moderate (or even see) what comments have been left? If I go to facebook.com/insights for my website it tells me that I have had 15 comments this month. But, if I go to "popular pages" it shows me 1 page. If I click on that page I can see that one comment. But where are the other 14? I really like the idea that when people leave a facebook comment on my page it goes on their friends' news streams and then my site gets more exposure. But, if I can't moderate my comments that would not be good!
Social Media | | MarieHaynes0