Sudden rankings drop for our most profitable keyword?

[bottlemill]

Hi,

I was hoping you could help me with a troubling issue that has come up this week. We have consistently ranked in the top 3 for the keyword "grey goose glasses" for the last 12 months. We received 74 visits from this keyword from Dec 3 to Jan 3. For some reason on Jan 4th we dropped from the top 3 to somewhere around 40-70 and receive almost no traffic from this keyword an longer. The page that was ranking was http://thebottlemill.com/tbm/grey-goose-drinking-glass.html

I have since changes a the Page title and URL with a 301 redirect and the H1 tag to be a better match but this was just done yesterday. We havent seemed to be effected like this on other keywords. Any suggestions would be helpful.

[ChadBreezy]

You can use, Screaming Frog. It's a free program you should include in your website audit. Very powerful and produces reports to csv you can study in Microsoft Excel.

[manu45]

Hi Sandip,

I was wondering which tool do you use to detect duplicate content?

Thanks

Emmanuel

[SoftzSolutions]

You are simply copy-pasting the same product details here -

http://www.amazon.com/Grey-Goose-Glasses-Set-4/dp/B009AEEN82 http://takenows.com/big-bargain-grey-goose-glasses-set-of-4-available-for-you/ http://reviewsalepiceonline5.nazuka.net/deal-Grey-Goose-Glasses-Set-of-4_B009AEEN82.php http://bbbreviewnow.3eeweb.com/grey-goose-glasses-set-of-4/ http://breadmachinesonsale.medianewsonline.com/Great-Discount-Grey_Goose_Glasses_Set_of_4-B009AEEN82.html

You are creating duplicate content and since Amazon.com is highly trusted, this website is not going get penalized for having duplicate content. Rather your website will get affected. Create unique content and if you ever need to submit your product to sites like Amazon, you need to create unique content.

[ChadBreezy]

There is many reasons why you could certainly fall in Google's index; however, I always start with an analysis on your backlinks. Specifically what Majestic SEO calls "trust flow" and "citation flow". As you can see in the graph you links to the overall domain is light.

Links are still a vital statistic that will show how well you rank organically. You might want to try and find a way to rearrange how your website is inner-linked to your inner pages. This is consider a white-hat-seo tatic to help pass page rank juice throughout your website.

If you want to return, try and create some relationship with bloggers in your niche and maybe offer free products for reviews and have specific links to your inner pages.

The next thing you want to examine is if you have duplicate content. Google duplicate content checker or install screaming frog's free version of their SEO spider to get more data on other SEO factors like:

1.)on page seo

-best practices on your title tag, meta description, meta keywords, keyword density, and how organic of your content.

*biggest deal here is the length on each of these on-page-seo factors. You want 54 characters in your title, meta description about 154 char max and meta keywords 5 to 10 although not a heavy metric or factor anymore. Your keyword density should stay 1 to 3% if you can help it. Just divide the number times you use a keyword phrase by the amount of words for your page.

Hope this helps you get started. See image for Majestic SEO mention.

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