Should my Google rank be different to actual SERP results?

[lauratagdigital]

In my reports this week I was delighted to see "emergency power" at #8 for http://apexgenerators.co.uk/emergency-power/ but then today seems to have jumped to page 4 in SERPS?

Can anyone offer any advice?

Thanks,

Laura

[lauratagdigital]

Thanks for that ... the site was redone about 5 months ago so maybe that is the reason for low page rank.

Great - like the sound of the SERP dance

Will keep up back linking and hopefully stablises at 8! Laura

[lauratagdigital]

Thanks for your help, it may be that ... although thinking just taking a couple of weeks to stablise?

Thanks.

L

[lauratagdigital]

Thanks for your help, it may be that ... although thinking just taking a couple of weeks to stablise?

Thanks.

L

[Alex-Harford]

The SERPs change all the time these days. It could be due to a change in the search algorithm, changes to your site or competitors sites, new links to your site, personalisation, a change in geographical location - it could even be that the sites around you haven't had an up-to-date crawl, or vice-versa. Sometimes ranks take a while to stabalise if they're new pages or keywords.

And other factors. Even just within personalisation, if you clicked a result at position 8 and didn't press 'back', Google could favour that result next time you return and so rank it higher...or personalisation could be down to people in your circles if you use Google+.

Apologies if you knew all that already and I haven't got the gist of your question.

[Asher]

Currently your site has a pagerank of 0, although it is over 2 years old.  However, if this is a new keyword that you just started ranking for then sometimes you do what I refer to as the "Serp dance" where it will take about 2 to 3 weeks to stabilize.  The only recommendation is keep doing your back linking for that keyword until the rankings stabilize. However, it might be slow because of your page rank, unless there is little competition for the keyword.

Also, be aware that because "emergency power" is a broad keyword there could be a tremendous amount of competition that have that keyword and variations of it of which you are competing with.  I hope this helps.