Backlinks question: High Domain Authority, Lower Page Authority

[GrowOrganic]

We have a possibility of contributing guest blogs (with followed backlinks) to a site with very high domain authority (and highly trafficked), but when we've looked at the blog entires they already have, most of them have a much lower page authority.

How do relevant links from a page with a lower PA but on a domain with a really high DA end up impacting our overall backlink profile?

Can an expert or two give me some advice on what this may mean for us if we choose to go for it? In your opinion, does having lots of relevant links from a site with a much higher domain authority than ourselves (to give you an idea, our domain authority is in the low 60's, this site has a domain authority of almost 90) worth the time/effort/resources unto itself?

Thanks!

[EGOL]

Consider if you should be guest posting or if you should instead be putting that same content exclusively on your own site.

If you can place a guest post on this other site and it will deliver 100,000 visitors then giving them your content is probably a good thing.

However, if you instead place that same content on your own site here is what might happen.

1. Let's say that article pulls in just ten or eleven visitors per day that will be about 4000 visitors per year.

2. Let's say that just one visitor out of a thousand buys something from your site then in each year it will product four sales.

3. Let's say that ten visitors out of that thousand tweet or FB share a link to your article.  And those pull in another 500 visitors per year.

4. Let's say that just one visitor in 20,000 will link back to your site.

What will you have at the end of five years?  You will have the same number of links that you had from giving your content away.... You will have made about 25 sales and that article is still on your site.

To me it makes an awful lot more sense to develop great content  and place it on my own website.  I am not going to build the site of my competitor.

On top of that... if you give an article about a productive keyword topic to your competitor and their site outranks yours then you are just handing your lunch over to them.

So, if you are a reasonably smart person who can make great content then don't give it away.  Keep it for use exclusively on your own site.  The only time that you should be giving it away is if you know that the traffic from the other site is going to be absolutely an astonishing number.

Guest posting is enormously popular so there are going to be lots of people who agree with me.  That's OK.  They can give me their great content and I will enjoy eating their lunch.

[GrowOrganic]

I appreciate your time and insight in to the matter! I'm still quite new at this and learning what matters vs. what doesn't. Thank you.

[EGOL]

In my opinion DA and PA are metrics that you can use to track your progress over time.

They are not what determine your rankings on google or any other search engine.  They don't produce more traffic.  They don't increase conversions.   (If you watch the questions on Q&A you will see almost daily people posting.... "WAH!  my site has better DA and PA and they are beating me!"   That should tell you that Google uses something else to rank websites.)

If you want to know how much respect Google has for a particular website, just go look at how that site is treated in the SERPs.

If you want to know what people think about the website just visit the site yourself and decide if YOU think they are doing a great job or if they are farting around.  Don't you think that evidence is more robust than a couple of flat numbers?

You probably know a lot more about farms and gardens than Google or an algo that produces a couple of flat numbers.

If you are a reasonably smart person who knows an industry then shouldn't you bet on yourself rather than on calculations that know nothing?

And, if you have that expertise then maybe you should be keeping your valuable content for your own site instead of giving it away.... and this is more important that the DA/PA question.

[GrowOrganic]

I appreciate the brevity of your reply. If you wouldn't mind, do you have any insight into the DA vs. PA question just for my personal knowledge moving forward?

[EGOL]

(and highly trafficked)

There's your answer.

IMO further analysis is a waste of time.