Title Tags & Url Structure
-
So I'm working on a website for a client in the Tourism Industry. We've got a comprehensive list of museums & other attractions in a number of cities that have to go online. And we have to come up with the correct url structure, title tags and obviously content.
My current line of thought was to work the urls in the following way.
http://domain.com/type-of-attraction/city/name-of-attraction/
This is mainly because we think that the type of attraction is far more important then the city (SEO wise) as the country as a whole receives more searches, however we require a city in the url to make it unique because some attractions across cities happen to share names and we don't want to have the names of attractions littered with city names.
However for title-tags I wanted to go the other way around, again due to the attraction type being more important then the city.
Name of Attraction - Type of Attraction - City - Brand Name
or Name of Attraction - Type of Attraction in City - Brand Name
I am quite confident in working it this way; however I would appreciate if I receive some feedback on this structure, you think its good or you would make any suggestions / alterations.
One last thing, There's the possibility of having many urls ending up with the same city names (For each type of attraction) I would think that just providing a list of links & duplicate text is not enough; would you suggest a canonical pointing to a link containing just information on the city? and using the other pages for user-navigation only? or should i set variables in the text which are replaced by the types of attraction so that the text looks different for each one?
-
Hi Chris, I've already done my fair bit of keyword research, over here zip codes are not used so much because the country I'm working with is fairly small, (Island State). Thus most searches I presume are directly on the name of the country itself, rather then the cities however due to 'duplicate' names of certain attractions accross the country I think it is best to include the name of city/village.
Whilst these might bring some 'SEO' value I do not expect it to be that much when paired with the names of attractions, as major cities only recieve a few thousand searches a month just on the city-name. In which case a city-based page should hopefully work the SEO. What I'd like to do is ensure that for the readers both the title nad url make sense
-
I would do some KW research regarding this. Compile a huge list of keywords that pertain to your specific business, then see how people are searching. Are they using city+type of attraction, or are they searching by zip code if they are U.S. these things help not find better keywords, but should inform you site architecture to the point where you are better able to meet a searchers need.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Remove Web Cache snapshot page & other language SEO Title in Google Search Engine?
Hi... Please tell me how to remove web cache link given below. I have changed my SEO title but it can't be changed...Any other methods for without using webmaster tools. Kw3arat
Technical SEO | | Thilak_geo040 -
URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?
I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.
Technical SEO | | the-gate-films0 -
URL / sitemap structure for support pages
I am creating a site that has four categories housed in folders off of the TLD. Example: example.com/category-1
Technical SEO | | InterCall
example.com/category-2
example.com/category-3
example.com/category-4 Those category folders contain sub-folders that house the products inside each category. Example: example.com/category-1/product-1
example.com/category-2/product-1
etc. Each of the products have a corresponding support page with technical information, FAQs, etc. I have three options as to how to structure the support pages' URLs. Option 1 - Add new sub-folder with "support" added to string: example.com/category-1/product-1-support Option 2 - Add a second sub-folder off of the product sub-folder for support: example.com/category-1/product-1/support Option 3 - Create a "support" folder with product sub-folders: example.com/support/product-1 Which of these three options would you choose? I don't like having one large /support folder that houses all products. It seems like this would create a strange crawling and UX situation. The sitemap would have a huge /support folder with all of my products in it and the keywords in my category folders would be replaced with the word "support." Because I would rather have the main product pages ranking over any of the support pages (outside of searches containing the word "support"), I am leaning toward Option 2: example.com/category-1/product-1/support. I think this structure indicates to crawlers that the more important page is the product page, while the support page is secondary to that. It also makes it clear to users that this is the support page for that particular product. Does anyone have any experience or perspective on this? I'm open to suggestions and if I'm overthinking it, tell me that too. Thanks, team.0 -
Canonical URL
Hi there Our website www.snowbusiness.com has a non www version and this one has 398 backlinks. What is the best way of transfering this link value if i establish the www. address as the canonical URL? Thanks, Ben
Technical SEO | | SnowFX0 -
Maximum <title>length - use full or shorten?</title>
I have a Title on a page that has more than 70 chars in it, and I also have to include the page type and brand in the title. page type: Type page header: This is the page title of the long title and I need to add more content brand: Brand Is it better to concanenate the title server-side and use a .. instead, like this? Type: This is the page title of the long title and I need to.. | Brand Or, should I put the full Title of the page so that the keywords are available for Google? example, Type: This is the page title of the long title and I need to add more content | Brand I'm trying to keep to the 70 char limit for Google. Which solution is the more ideal situation? Thanks all jonathan
Technical SEO | | JDatSB0 -
Wordpress creates duplicate Title Tags.
Pasted from GWT with relation to Duplicate Title Tags: Gold News | FalkosGold - Page 2
Technical SEO | | MangoMM
/category/scrap-gold-news/page/2/
/tag/scrap-gold-news/page/2/ 2 Gold News | FalkosGold
/category/scrap-gold-news/
/tag/scrap-gold-news/ 2 Scrap Platinum | FalkosGold
/gold-platinum-prices/scrap-platinum/
/tag/scrap-platinum/ 2 Any idea how I fix this? Screenshot attached. Many thanks bVJeI.png0 -
Getting Rid of Duplicate Page Titles After URL Structure Change
I've had all sorts of issues with google when they just dropped us on our head a few weeks ago. Google is crawling again after I made some changes, but they're still not ranking our content like they were so I have a few questions. I changed our url structure from /year/month/date/post-title to just /post-title and 301 redirected the old link structure to the new. When I look I see over 3000 duplicate title errors listing both versions of the url. 1. How do I get google to crawl the old url structure and recognize the 301 redirect and update the index? 2. Google is crawling the site again, but they're not ranking us like they were before. We're in a highly competitive category and I'm aware of that, but we've always been an authority in our niche. We have plenty of quality backlinks and often we're originators of the content which is then rewritten by a trillion websites everywhere. We're not the best at writing and titles, but we're working on it and this did not matter much to google previously as it was ranking us pretty highly on the front page and certainly ranking us over many sites that are ranking above us today. Some backlinks http://www.alexa.com/site/linksin/dajaz1.com A few examples - if you google twista gucci louis prada you'll see many of the sites who trackbacked to us since we premiered the song rank much higher than us. 3 weeks ago we were ranking above them. http://dajaz1.com/twista-gucci-louis-prada/ google search jadakiss consignment mixtape 3 weeks ago we were ranking higher than all 4 sites ranking above us. The sites ranking above us even link to us or mention us, yet they rank above us now. original content here http://dajaz1.com/watch-jadakiss-confirms-cosignment-mixtape-2012-schedule/ I could throw out a ton of examples like this. How do we get google to rank us again. It should be noted that I'm not using any SEO plugin's on the site. I hand coded what's in there, and I know I can probably do it better so any tips or ideas is welcome. I'm pretty sure that our issues were caused by the Yoast SEO Plugin as when I search site:dajaz1.com the pages and topics that display were all indexed while the plugin was active. I've since removed it and all calls to it in the database, but I'm pretty nervous about plugins right now. Which brings me to my third and final question How do I get rid of the page category and topic pages that were indexed and seem to be ranking higher than the rest of our content? I lied one more. For category url I've set it to remove the category base so the url is dajaz1.com/news or dajaz1.com/music is that preferable or is this causing me issues? Any feedback is appreciated. Also google is crawling again (see attached image) but the Kilobytes downloaded per day hasn't. Should I be concerned about this? Gd9i6
Technical SEO | | malady0 -
How to re structure a website & Google
I have a website that requires the site structure to be changed. The website doesnt have many backlnks and rankings are fairly low. I have 11,000 products on the website and want to know the best way to change the site structure without causing 404 errors all over the place. Do I 301 redirect every page? drop all 11,000 pages from the index by adding a no follow no index to all pages? I have the following structure www.domain.co.uk/make/model/part/product I want to change this to www.domain.co.uk/Part/make/model/product whats the best way to preserve the SEO, link juice and on a large scale? 11,000 pages. thank you shivun
Technical SEO | | seohive-2227200