Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do Dashes in Domain names hurt SEO ranking?
-
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com?
I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment.
"Reject Hyphens and Numbers
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other."Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy?
Thanks in advance.
-
Spammy domains have been known to overuse the Hyphen... but using Hyphens does not make you spammy
Matt Cutts had previously stated that Google recognizes the Hyphen as a separator and the Underscore as a connector... i.e. "red-wigdets" gets read as "red widgets" while "red_widgets" gets read as "redwidgets". For keyword purposes, a hyphen is technically better but the difference is likely negligible. Also keep in mind the EMD update. If your core term is "cheap red widgets" and your domain URL features "cheap-red-widgets" then the EMD has made the previous positive name correlation into a less powerful signal.
Matt Cutts 2011 Underscore vs Dashes in URLs video http://youtu.be/AQcSFsQyct8
Matt Cutts 2009 Underscores or Hyphens in URLs video http://youtu.be/Q3SFVfDIS5k
Matt Cutts 2005 Dashes vs. Underscores blog post http://www.mattcutts.com/blog/dashes-vs-underscores/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changed the trailing slashes - how it effect SEO?
Hi, I'm doing a project called https://www.machinerygate.com/ Due to trailing slashes issues, our developer requests to remove the trailing slashes from the URLs. However, the homepage with and without trailing slashes the same effect right. How about the inner pages affect SEO. Because we just started to do SEO and not even one single link of Inner pages done with the process. However, for example, the URL for https://www.machinerygate.com/machinery/cranes/ is before with trailing slashes and it is on google indexed with trailing slashes. Due to some bug, google inspection tool has been not functioning nowadays and I'm finding hard to index the new URL without trailing slashes https://www.machinerygate.com/machinery/cranes to index on Google. If this gets indexed, how the URL with trailing slashes will be, does it automatically redirect to URL without trailing slashes or not? Please share your thought about this concern.
Branding | | Navya1241 -
When Company names confuse search
I am currently perplexed over a client's search results. They are an established company and well known in their field. (Unfortunately, I am not comfortable providing a link or their name.) The company is a consulting firm and let's assume it is an accounting firm, which it is not. When you search on BSC Accounting the results give them the first result but the next 18 results are around education - BSc Accounting. Consider the DA on the site is 34 and the PA for homepage is 39. Is there a chance that when someone is searching on accounting firms that having the BSC in the name skews what they are able to rank for? Forget about searches for their exact name, I am more interested in thoughts as to how the BSC effects general searches for their specialties.
Branding | | RobertFisher1 -
Reducing Amount of Text on Web Pages-Risk of Killing Ranking?
We are a commercial real estate brokerage firm in Manhattan. Our site (w w w . m e t r o - m a n h a t t a n . com) is text heavy and somewhat uninviting. Ranking is fair. Conversions awful. Our niche is very competitive. We plan on reducing the amount of text and making the site more visual. Among the planned changes: -Reduce amount of text in home page and text heavy pages. More emphasis on product (listings)
Branding | | Kingalan1
-Much larger photos for listings
-Lighter cleaner design with more open white areas
-Use of more visible fonts
-Better forms New design will be like: http://www.dernieretage-paris.com/ Theme and graphics based on Manhattan. More visuals. Better photos. Less text. But are we shooting ourselves in the foot by reducing text? Is there a risk that Google will reduce our ranking? Can we compensate for reduced text that is visible to visitors by completing meta tags more fully? Any thoughts??? Thanks,
Alan0 -
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
Negative Keywords for SEO
Hi Mozzers, I have a client that has a totally legit retail business and they are getting lots of traffic organically that is adult in nature and totally off subject. The reason for this is their domain name contains keywords which while work well for their brand, when reordered and couple with a another keyword (such as picture or image) they get traffic for searches that have nothing to do with them and are pretty awful in nature. If this was Adwords I'd add a negative in of course but how can I stop bad traffic coming to the site organically? Any ideas? Cheers B 🙂
Branding | | Bush_JSM0 -
Wikipedia and Domain Authority?
Hi there, my company is an online publisher of Theater news and reviews. We also sell theater tickets. We presently don't have a Wikipedia page. Would creating one generally help our search rankings?
Branding | | TheaterMania0 -
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?
Hello, Checking the Analytics part - Search Engine Optimization/ Queries - I found suprising results for my website: The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS! Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7 I'm looking for your experience of CTR of other websites in the same situation. Do you have similar low CTR? Some background info; The website is no1 for the brandname. Sitelinks are shown. Google Maps is shown on right. In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname. Thanks for sharing your experience. Best Regards Daria
Branding | | nmedia0 -
One big site or lots of little sites? Which is better for SEO and my business in general?
I realize there are some aspects of what I'm asking that only I can answer. With that said, I'm looking for some discussion about the pros / cons of each, and what are the most important factors that will push me one way or another. Let's say I have a company that has three products. One big brand, three little brands. Each of the little brands is focused on a particular sub-niche, all of which are in the general health & wellness niche. Either, I could create a large site for the big brand, with subsections for each product, and work hard on turning that domain into a goto site, with lots of articles, etc. The domain name for this one would be a made up word so I can fully control the search results. Or, another strategy would be to create smaller, "sniper" sites for each product, maybe even sites for each major search term that is interested in that product. These sites would have fewer articles. Descriptive, exact match domain names. Which is the best strategy? #1, #2, or a mixture of both? #1 seems legitimate, #2 seems a bit spammy. What are the pros and cons to each? Can anyone speak from experience about both these practices?
Branding | | monetize-2660060