A First For Me: Client Wants New Website & Completely Updated Content
-
A client that I worked with on another project has approached me asking if I can handle the transition from his old website to his new website. He already had the new website designed and the URL structure is completely different than the old one. Normally this would not be a problem, just 301 redirect each page to the new page. However, this client has COMPLETELY redone his website from the ground up including navigation, pages and page content.
The old website has been around for 8 years and is ranking for some good keywords. The reason he decided to build the new site is because the URL of his old domain is very long and for whatever reason he didn't like it (I'm assuming this would be misspellings of people trying to get back to his website and long email addresses, but he didn't clarify).
I have never dealt with such a drastic change before and wanted the SEOMoz community input on the best way to pass authority/link juice from the old domain to the new one.
Thanks in advance for your help.
-
I would try to make the 301s fit where they fit best. Surely he still has some of the same type of pages - contact page, some informational pages, etc? When I redid my SEO page, I had a lot of "loose" pages lying around. I put them on what I thought they fit best - so instead of having 3 or 4 sales pages, now I have 1. I redirected all 3 to the 1.
Where would your biggest issues be? He will have had old canonical links and new ... is so much changed that the site isn't really related to the old? If you want more info, you may have to give a bit more on exact issues.
~M
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Check website update frequency?
Is the tools out there that can check our frequently website is updated with new content products? I'm trying to do an SEO analysis between two websites. Thanks in advance Richard
Intermediate & Advanced SEO | | seoman100 -
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
Thin Content to Quality Content
How should i modify content from thin to high quality content. Somehow i realized that my pages where targetted keywords didn't had the keyword density lost a massive ranking after the last update whereas all pages which had the keyword density are ranking good. But my concern is all pages which are ranking good had all the keyword in a single statement like. Get ABC pens, ABC pencils, ABC colors, etc. at the end of a 300 word content describing ABC. Whereas the pages which dropped the rankings had a single keyword repeated just twice in a 500 word article. Can this be the reason for a massive drop. Should i add the single statement like the one which is there on pages ranking good? Is it good to add just a single line once the page is indexed or do i need to get a fresh content once again along with a sentence of keyword i mentioned above?
Intermediate & Advanced SEO | | welcomecure1 -
An affiliate website uses datafeeds and around 65.000 products are deleted in the new feeds. What are the best practises to do with the product pages? 404 ALL pages, 301 Redirect to the upper catagory?
Note: All product pages are on INDEX FOLLOW. Right now this is happening with the deleted productpages: 1. When a product is removed from the new datafeed the pages stay online and are showing simliar products for 3 months. The productpages are removed from the categorie pages but not from the sitemap! 2. Pages receiving more than 3 hits after the first 3 months keep on existing and also in the sitemaps. These pages are not shown in the categories. 3. Pages from deleted datafeeds that receive 2 hits or less, are getting a 301 redirect to the upper categorie for again 3 months 4. Afther the last 3 months all 301 redirects are getting a customized 404 page with similar products. Any suggestions of Comments about this structure? 🙂 Issues to think about:
Intermediate & Advanced SEO | | Zanox
- The amount of 404 pages Google is warning about in GWT
- Right now all productpages are indexed
- Use as much value as possible in the right way from all pages
- Usability for the visitor Extra info about the near future: Beceause of the duplicate content issue with datafeeds we are going to put all product pages on NOINDEX, FOLLOW and focus only on category and subcategory pages.0 -
Duplicate content for hotel websites - the usual nightmare? is there any solution other than producing unique content?
Hiya Mozzers I often work for hotels. A common scenario is the hotel / resort has worked with their Property Management System to distribute their booking availability around the web... to third party booking sites - with the inventory goes duplicate page descriptions sent to these "partner" websites. I was just checking duplication on a room description - 20 loads of duplicate descriptions for that page alone - there are 200 rooms - so I'm probably looking at 4,000 loads of duplicate content that need rewriting to prevent duplicate content penalties, which will cost a huge amount of money. Is there any other solution? Perhaps ask booking sites to block relevant pages from search engines?
Intermediate & Advanced SEO | | McTaggart0 -
Is Sitemap Issue Causing Duplicate Content & Unindexed Pages on Google?
On July 10th my site was migrated from Drupal to Google. The site contains approximately 400 pages. 301 permanent redirects were used. The site contains maybe 50 pages of new content. Many of the new pages have not been indexed and many pages show as duplicate content. Is it possible that there is a site map issue that is causing this problem? My developer believes the map is formatted correctly, but I am not convinced. The sitemap address is http://www.nyc-officespace-leader.com/page-sitemap.xml [^] I am completely non technical so if anyone could take a brief look I would appreciate it immensely. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan | |0 -
Ecommerce: Add new range to current website or Create a new one
Hello, I run a website called easywatering.co.uk. We rank well for keywords in our industry in the UK selling Garden Irrigation. This is very much a summer business. My directors are saying that they want to start selling winter products (that have no relevancy for the keywords we target). They also want to keep costs down by using easywatering.co.uk to sell this new product line. If we do start targeting for new keywords that are out of our current industry, do you think that we would dilute the current content and therefore reduce our relevancy for the keywords? Or do you think that we would be fine to start targeting for new keywords in a different industry sector?
Intermediate & Advanced SEO | | SeanLade0 -
Homepage Content
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance. Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue. KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website. The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important. In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z. Does it make sense or not?
Intermediate & Advanced SEO | | netbuilder0