Which is More Powerful? Content or Backlinks: Ecommerce Sales
-
Hello,
Which do you guys think would bring in more sales: doubling the content across all category pages and top 30 products, or getting 10% more good unique root domain backlinks from broken link building?
350 products in total
50 main categories
150 subcategories.
Product page content would be frequently asked questions for the product and would be added by the site owner who is an expert.
Thanks.
-
This is a little like saying, "What will get me further – more gas in the tank or a better engine?" when we don't know what car you drive, how much gas you have, what the quality of these inputs are, etc.
That being said, just creating content though without generating some interest in it (social shares, links, and so on) might increase search traffic due to increased relevancy to searchers, but it might also simply give search engines another portion of your sitemap to ignore. It's tough to say without having a lot more information unfortunately.
That all being said, you can rank #1 for all of your key terms and still have no sales if the UX is bad, there are no good purchase CTAs, etc, so you kind of have a third consideration in here – content creation, link building, and CRO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One or multiple backlinks from business profiles?
Hi, When building diverse backlinks to a website it's often possible to place one, or several, links in the business profile on a directory or social platform such as https://www.broadjam.com/Scambler, https://coub.com/scamblermusic, https://issuu.com/scamblermusic or https://soundcloud.com/scambler. Typically I would only add one backlink to these profiles (and that would be to the home page) but I often wonder if I should take the opportunity to add several links to internal pages and blog posts. Am I missing an opportunity to add more backlinks and spread out the link juice, or could multiple backlinks within short profiles be considered spammy? Any advice would be helpful. Thanks.
Link Building | | JCN-SBWD1 -
Best backlink reading 101
Hi all New to MOZ and SEO. I run a small business and am interested in building backlinks and was wondering what the best reading material/articles are on the matter. I understand SEO in general, moreover the importance of Pagerank, and was wondering what a good approach would be to building a foundation or intro to this. Thanks in advance Joe
Link Building | | JoeJenkins0 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
Is there a difference between .com backlinks and .co.uk?
(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?
Link Building | | JamesG0750 -
New pages backlinking
Hello there, I have created a website that with some basic link building has been appearing nicely in location based keywords, eg, computer repairs flintshire, this was easy enough to achieve as the competition wasnt great, just wish i has these on page seo tools 6 months ago! my question is this - i am trying to get similair results in other location based keywords, eg, computer repairs chester and computer repairs wirral. What i have done is created a new page dedicated to each keyword, making sure that there is no duplicate content ect ect, the on page SEO is perfect and i am already on the first page for a couple i have done. so i have a url that now is http://www.ep-networks.co.uk/computer-repairs-chester.php
Link Building | | eirianprice
when linking the keyword 'computer repairs chester' do i point the url to this page or just to the http://www.ep-networks.co.uk ?? Thanks EP0 -
Should I Just Copy A Competitor's Backlinks?
Forgive the newbie question, but now that I have found SeoMoz and OpenSiteExplorer, should I just piggy back on my competitors backlinks? What would be the downside? By way of explanation, I've never had the need to explore SEO before. Our site, Widgets.com has always ranked highly for all Widgets keywords because we have the keyword in our domain and our site has been around since 1998. But out of the blue this summer, a site, let's call them WidgetsCircus.com suddenly began outranking us on widgets keywords, and pretty much every keyword we can imagine in our little widget universe. Now that I have run OpenSiteExplorer, I can see how they've done it. They've pretty much spent the last year commenting on blog posts all over the place, editing wiki pages, etc., and built thousands of links for all these widget keywords. So, I'm wondering: why shouldn't I just go down the list of links and do exactly what they've done? Where they commented on a blog, why don't I just comment right along side them. Obviously, this has worked for them! Wouldn't it work for us too? Or is that too simple?
Link Building | | brianmcc0 -
Ecommerce websites' SEO strategy
Hi, Can you please make a short list how to make ecommerce websites SEO strategy?
Link Building | | Netkreativ
I am working on ecommerce websites and I curiuos how You professional think this. Now I am: Optimizing the website Build few relavant links Regards, Misi0 -
Backlink booster - boosts and helps to index links?
Hello all, We are using a tool called backlink booster that works in the following way: you view a page with a backlink to your site click on a boost link saved in favourites the link is pinged to rss directories and web 2.0 sites The idea is to get your links indexed faster. Has anyone used this or something like this and had any benefit from it? Thanks Shehzad.
Link Building | | Gareth_Cartman0