Breadcrumb links
-
Hello.
Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)
-
I would not say they are more valued than any other kind of link but they do provide some distinct benefits and opportunities.
-
when people land on the page from a web search, it provides a simple tool and a convention no less for anchoring yourself within the hierarchy of the site and navigating back a level
-
depending on the source ordering it can often be the first link to the parent pages so can be used for keyword rich anchor text (where natural to do so)
-
it can be some of the first text on the page so it provides a natural way to get your keywords (product name etc) at the beginning of the page which can also help
-
Generally it is a good way to get your keywords on the page again without having to worry about working them into the body text in a natural way (which is not always possible)
So, in summary, they are good for users, good for SEO (internal linking, keywords, relevancy) and they can help improve the format of your listing in the SERPs so... what's not to like?
Hope it helps!
Marcus -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need suggestion: Should the user profile link be disallowed in robots.txt
I maintain a myBB based forum here. The user profile links look something like this http://www.learnqtp.com/forums/User-Ankur Now in my GWT, I can see many 404 errors for user profile links. This is primarily because we have tight control over spam and auto-profiles generated by bots. Either our moderators or our spam control software delete such spammy member profiles on a periodic basis but by then Google indexes those profiles. I am wondering, would it be a good idea to disallow User profiles links using robots.txt? Something like Disallow: /forums/User-*
On-Page Optimization | | AnkurJ0 -
Too many page links warning... but each link has canonical back to main page? Is my page OK?
The Moz crawl warns me many of my pages have too many links, like this page http://www.webjobz.com/jobs/industry/Accounting ...... has 269 links but many of the links are like this /jobs/jobtitles/Accounting?k=&w=3&hiddenLocationID=463170&depth=2 and are used to refine search criteria.... when you click on those links they all have a canonical link back to http://www.webjobz.com/jobs/industry/Accounting Is my page being punished for this? Do I have to put "no follow" tags on every link I do not want the bots to follow and if I do so is Roger (moz bot) not going to count this as a link?
On-Page Optimization | | Webjobz0 -
Linking from Subfolders
Hi, on my new theme there are a bunch of links from subfolders to pages that aren't in a sub folder, these pages also don't have links on the home page. Is there an seo issue when linking from subfolders to pages that aren't. I don't know if I'm wording this properly but what I mean is, mysite/project/project1 linking to mysite/post.
On-Page Optimization | | FPK0 -
When should I dofollow a link?
I know I should have all my affiliate links as nofollow but when should I dofollow a link? When will it HELP me to have a dofollow link? Right now - all my links are nofollow because I haven't figured out how to have nofollow and dofollow in the same blog post. Any info appreciated!
On-Page Optimization | | dealblogger0 -
Too many on page links in sitemap.html
My crawl report is flagging an issue with too many links to one of my pages, this page is my sitemap.html. However, I have coded the page so that if required is specified it generates an .xml version of the page and if not then the html version is displayed. What is the best way to stop the crawl finding the html version whilst maintaining it on the site for clients navigation?
On-Page Optimization | | SamPenno0 -
Landing page content and link distribution
Hey there fellow mozers, Need some advice, one of my clients asked us about the best way to distribute their content: number of restaurants per page, links and footer in their Landing pages. Here are 2 examples of what I mean: http://www.just-eat.es/adomicilio/madrid http://www.just-eat.es/adomicilio/pizza Thanks a lot!
On-Page Optimization | | Comunicare0 -
Anchor text on outbound links on a blog, relevancy detrimental or positive?
We have a blog related to computer support, and we have been using guest posts and promotion of those posts to boost freshness and rankings of the blog. We have been restricting outbound links to prevent words such as 'computer repair, 'computer support' etc, because we were under the impression that if we want to rank for those words, we should only allow INCOMING links with that anchor text, and that outbound links from the page, would rob the other parts of the site of the link juice this page provides. My question is, is this wrong? Should I freely allow outbound links on my blog page that contain anchor text that I my self am trying to rank for? Or was I correct initially? Current the anchor text is in 'related' industries, such as mobile apps, technology news, etc...things that google might think are 'related', but not exactly what the site is about.
On-Page Optimization | | ilyaelbert0 -
Does link text "more information" have more weight than a normal link?
Does the anchor text "more information" hold any additional weight than any other anchor text? My suspicion is no, but just wanted to confirm.
On-Page Optimization | | nicole.healthline0