Purchase of domain name from a different industry.
-
Hi I am thinking of acquiring a domain name, although it is currently being used in a completely different industry to the one I hoping to use it for.
The site only has 46 links and was registered in 2009. It has a DA of 25, Home PA of 37 and PR of 2
I was just wondering how easy or hard it would be to optimise the website for a completely different industry, i.e. lets say it was initially bought to sell hair-care products and I want to use it to sell electronics.
Would I leave the existing links in? Could I use that new disavow tool in webmaster tools to wipe the slate clean and start again?
Really haven't come across this before, does anyone have any ideas?
Thanks for your time,
Steve
-
If I were you I would add the new content and put a plan in place to build up your links then use the disavow tool to cover yourself with Google
-
Thanks massively for your reply Sean,
So if I removed all the links and just started building links for the site's new purpose, will Google be okay with this.
Any that don't remove, should I use the disavow tool or just leave them.
The site is currently indexed in Google when you type in the domain name, but has a robots.txt file that's blocking bots from crawling it.
I just really want to know if it's easy to turn a site around and use it for a different purpose, or if I'll have any problems by doing this.
I've optimised many existing websites and new domains, just not changed a website's keyword focus before.
Kind Regards,
Nick
-
If you are worried about the links contact the sites that currently link to the site and tell them the site is not what it was and that they should remove the links as they will not be helpful to their audience.
If you want to make the process more likely to succeed you could suggest another site the person could link to that offers content similar to the one you are replacing.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Difference synonyms lsi and lda ?
For example a synonym of piedmont bike tour is piedmont cycling holiday correct ? what about lsi ? Is it words sch as barolo or barbaresco ? But what about lda ?
Intermediate & Advanced SEO | | seoanalytics0 -
Keyword Rich Domain
We purchased a keyword rich domain name to use with an existing website. What is the best way to use this domain? Below are some thoughts, I welcome any input. Use this domain as an add-on to the main domain, but only have it load one page off the main domain? Would that cause duplicate content issues? Create a single static page of content for the domain (separate from main domain) Redirect domain to page on master domain, would we loose any benefits of the keyword rich domain? Thank you!
Intermediate & Advanced SEO | | idlwebinc0 -
Company name doesn't have keyword: use domains instead?
Good Morning! Now, I'll admit, I may be obsessing a little too much on this, and it may not make that big of an impact in the long run, but with Google being introduced to the world if I were to start a business today I would try and include my keyword into the title of my business. For example Dollar Shave Club, at least they got the word shave in there. My business doesn't have a keyword in our name, is it beneficial to structure our URLs to include a keyword so that all of our URLs include that word? So if I sell organic bananas, but my company is called Evananas, is it worth it to have all domains become a child of Evananas.com/organic_bananas? That way at least we have the keyword "Organic Bananas" in our title? So I could then have things like: evananas.com/organic_bananas/recipes evananas.com/organic_bananas/benefits evananas.com/organic_bananas/taste_really_freeking_good Vs. evananas.com/recipes evananas.com/benefits evananas.com/taste_really_freeking_good I'm not sure it makes a difference. The other problem is I want to keep our URL's as short as possible. I feel like less is always more, but I was always under the impression domain/URL based keywords were rather powerful. What is the best practice in this case? Thanks Guys! Evan(ana)
Intermediate & Advanced SEO | | HashtagHustler0 -
When migrating website platforms but keeping the domain name how best do we add the new site to google webmaster tools? Best redirect practices?
We are moving from BigCommerce to Shopify but maintaining our domain name and need to make sure that all links redirect to their corresponding links. We understand the nature of 301s and are fine with that, but when it comes to adding the site to google webmaster tools, not losing link juice and the change of address tool we are kind of lost. Any advice would be most welcome. Thank you so much in advance!
Intermediate & Advanced SEO | | WNL0 -
Merging two different domains - subdomain or subfolder?
My company has two sites on different domains. We are considering merging the sites into one and keeping only the dominant domain. The dominate site is already a sub-domain of a larger organization so the new sub-domain would be two levels deep. I realize this is a little abstract so below is an example Dominant company site: company.root-domain.com Secondary company site: other-root-domain.com When they merge, everything will be on company.root-domain.com. Should it be other.company.root-domain.com or company.root-domain.com/other Note: The other site has several hundred pages. Both sites have strong authority and link profiles. I want to maintain as much of the value on the other site as possible with the merge.
Intermediate & Advanced SEO | | SEI0 -
301 many smaller domains to a new, large domain
Hi all, I have a question regarding permanently redirecting many small websites into one, large new one. During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website. To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input. Here is what I would like to do: (the domain names are not mine, just an example) Old website: londonhotels.com 301 to newdomain.com/london/ Old website: berlinhotels.com 301 to newdomain.com/berlin/ Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/ Etc., etc. My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not. Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized. Thanks for your thoughts on this.
Intermediate & Advanced SEO | | tfbpa0 -
Can you Canonical to a URL in a different folder under the same domain?
I want to know if it's possible to add a canonical tag to a URL that points to a URL under a different folder. Content is just about the same. Here's an example (fake urls and product, but structure and parameters are similar to my client's website): domain.com/toy-ducks-results.aspx?color=Purple&model=Elvis domain.com/toy-ducks-details.aspx?color=Purple&model=Elvis&style=Sparkly Let's say that my purple Elvis ducks are really popular. Is there any harm in putting a rel=canonical on the Sparkly Elvis ducks page to the purple Elvis ducks page? Even though they are two different folders? /toy-ducks-results and /toy-ducks-details So, in effect, the preferred folder is /toy-ducks-results Thanks in advance for any help.
Intermediate & Advanced SEO | | EEE30 -
Exact match domain names
Hello, Someone approached a client of mine to sell a exact match domain name for a very competitive and high converting keyword. Would this be of any use and what are the best tactics to employ if it is purchased? I was of the opinion that the 'power' of exact match domain names are dying fast but would be interested to hear what people with experience in this think and what they have done with them (i.e. set-up a website on that domain or re-directed it)? Thanks, Rikki
Intermediate & Advanced SEO | | RikkiD220