Purchase of domain name from a different industry.
-
Hi I am thinking of acquiring a domain name, although it is currently being used in a completely different industry to the one I hoping to use it for.
The site only has 46 links and was registered in 2009. It has a DA of 25, Home PA of 37 and PR of 2
I was just wondering how easy or hard it would be to optimise the website for a completely different industry, i.e. lets say it was initially bought to sell hair-care products and I want to use it to sell electronics.
Would I leave the existing links in? Could I use that new disavow tool in webmaster tools to wipe the slate clean and start again?
Really haven't come across this before, does anyone have any ideas?
Thanks for your time,
Steve
-
If I were you I would add the new content and put a plan in place to build up your links then use the disavow tool to cover yourself with Google
-
Thanks massively for your reply Sean,
So if I removed all the links and just started building links for the site's new purpose, will Google be okay with this.
Any that don't remove, should I use the disavow tool or just leave them.
The site is currently indexed in Google when you type in the domain name, but has a robots.txt file that's blocking bots from crawling it.
I just really want to know if it's easy to turn a site around and use it for a different purpose, or if I'll have any problems by doing this.
I've optimised many existing websites and new domains, just not changed a website's keyword focus before.
Kind Regards,
Nick
-
If you are worried about the links contact the sites that currently link to the site and tell them the site is not what it was and that they should remove the links as they will not be helpful to their audience.
If you want to make the process more likely to succeed you could suggest another site the person could link to that offers content similar to the one you are replacing.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Effect on SEO for e-commerce on a different domain?
We are engaging a vendor to host our LMS and the process for purchasing access to the LMS (product pages/checkout). The vendor can only accomplish this by domain masking (redirecting portal.ourdomain.com to a subdomain on their domain). Our concern is the SEO implication. Obviously we would prefer the content hosted in a subfolder on our domain for the best SEO outcome, but this isn't an option. The vendor's domain authority is considerably lower than our own, but they recommend moving our product pages, which are currently hosted on our primary domain, to their subdomain so the checkout process is fully integrated using their product. Several of our product pages rank in the top 10 on Google and we don't want to lose that. Does anyone have any experience with domain masking and maintaining page rank? My inclination is that moving these high-ranking pages will 1) Hurt our primary domain, and 2) Negatively effect the rank of our product pages. Thanks in advance, Beth
Intermediate & Advanced SEO | | bethkmac0 -
Change domain.com to www.domain.com - influence on linkbuilding, seo, etc.
Hello, Do you know what can happen when i change domain.com to www.domain.com? Will it have an influence to my link-building portfolio (external links to domain.com), position on google search, etc. Thank you for help.
Intermediate & Advanced SEO | | Reyzer0 -
Redirecting a Few URLs to a New Domain
We are in the process of buying the blog section of a site. Let's say Site A is buying Site B. We have taken the content from Site B and replicated it on Site A, along with the exact url besides the TLD. We then issued 301 redirects from Site B to Site A and initiated a crawl on those original Site B urls so Google would understand they are now redirecting to Site A. The new urls for Site A, with the same content are now showing up in Google's index if we do a site:SiteA.com search on the big G. Anyone have any experience with this as to how long before Site A urls should replace Site B urls in the search results? I undestand there may be a ranking difference and CTR difference based on domain bias, etc... I'm just asking if everything goes as planned and there isn't a huge issue, does the process take weeks or months?
Intermediate & Advanced SEO | | seoaustin0 -
Legacy domains
Hi all, A couple of years ago we amalgamated five separate domains into one, and set up 301 redirects from all the pages on the old domains to their equivalent pages on the new site. We were a bit tardy in using the "change of address" tool in Search Console, but that was done nearly 8 months ago now as well. Two years after implementing all the redirects, the old domains still have significant authority (DAs of between 20-35) and some strong inbound links. I expected to see the DA of the legacy domains taper off during this period and (hopefully!) the DA of the new domain increase. The latter has happened, although not as much as I'd hoped, but the DA of the legacy domains is more or less as good as it ever was? Google is still indexing a handful of links from the legacy sites, strangely even when it is picking up the redirects correctly. So, for example, if you do a site:legacydomain1.com query, it will give a list of results which includes pages where it shows the title and snippet of the page on newdomain.com, but the link is to the page on legacydomain1.com. What has prompted me to finally try and resolve this is that the server which hosted the original 5 domains is now due to be decommissioned which obviously means the 301 redirects for the original pages will no longer be served. I can set up web forwarding for each of the legacy domains at the hosting level, but to maintain the page-by-page redirects I'd have to actually host the websites somewhere. I'd like to know the best way forward both in terms of the redirect issue, and also in terms of the indexing of the legacy domains? Many thanks, Dan
Intermediate & Advanced SEO | | clarkovitch0 -
FIle Names
HI Guys, Would it make a difference if I named a URL 2014-ford-fiesta.html or 2014+ford+fiesta.html Thanks!
Intermediate & Advanced SEO | | oomdomarketing0 -
SEO for a redirected domain name
Our client is a law firm with a name that is challenging to spell. We have procured a domain name for them that is catchy, easy to spell, and plays well into their brand, or at least the current campaign. We're using the campaign domain to direct traffic to their website with a 301 redirect. We have placed the campaign domain in a variety of offline mediums including print and outdoor. The client is currently in the number 1 spot for a good number of our highest priority keywords, so I do not want to do anything to jeopardize that. I'm also not sure this campaign will be their "brand" long-term so I don't want to risk making a switch and making it back. So for now, I'm most comfortable leaving the campaign domain as a redirect to their primary domain. Recently, the client approached me complaining (legitimately) that when people google the campaign domain, they are brought to search results for an entirely different domain because Google "corrects" the domain name for them. This is obviously a bad thing, with many users defaulting to entering urls into Google instead of the address bar. If you tell Google that it was wrong about the autocorrection, our site is in the number 1 position. I liken the situation to Overstock.com using O.co as their offline domain, but overstock.com as their online domain. But imagine if you googled o.co and google brought you to a list of results for "on.co" because it assumed you fat-fingered it. Is there anything I can do to prevent the domain name from getting corrected by Google?
Intermediate & Advanced SEO | | steverobinson0 -
Different domains for multilingual website
Hey guys, A site that I'm currently working on as different domains for each website language. So for example: word1word2.com for the english version word3word4.com for the french version word5word6.com for spanish version .... Is it better to move all of the different languages to the same domain and use subfolders for each language /fr/... Please note that the domains being used bring in organic traffic as well as they are EMDs. Thank You.
Intermediate & Advanced SEO | | BruLee0 -
Domain buying
hello Mozzers - a bit shout out to all of you. Question - I have a 3 keyword, and the domain is available - the only thing is it has a hyphen example: black-book-covers.com Is it worth getting this domain? There is a fair amount of traffic to this domain. Thank you all - we love you, Best, Vijay
Intermediate & Advanced SEO | | vijayvasu0