Purchase of domain name from a different industry.
-
Hi I am thinking of acquiring a domain name, although it is currently being used in a completely different industry to the one I hoping to use it for.
The site only has 46 links and was registered in 2009. It has a DA of 25, Home PA of 37 and PR of 2
I was just wondering how easy or hard it would be to optimise the website for a completely different industry, i.e. lets say it was initially bought to sell hair-care products and I want to use it to sell electronics.
Would I leave the existing links in? Could I use that new disavow tool in webmaster tools to wipe the slate clean and start again?
Really haven't come across this before, does anyone have any ideas?
Thanks for your time,
Steve
-
If I were you I would add the new content and put a plan in place to build up your links then use the disavow tool to cover yourself with Google
-
Thanks massively for your reply Sean,
So if I removed all the links and just started building links for the site's new purpose, will Google be okay with this.
Any that don't remove, should I use the disavow tool or just leave them.
The site is currently indexed in Google when you type in the domain name, but has a robots.txt file that's blocking bots from crawling it.
I just really want to know if it's easy to turn a site around and use it for a different purpose, or if I'll have any problems by doing this.
I've optimised many existing websites and new domains, just not changed a website's keyword focus before.
Kind Regards,
Nick
-
If you are worried about the links contact the sites that currently link to the site and tell them the site is not what it was and that they should remove the links as they will not be helpful to their audience.
If you want to make the process more likely to succeed you could suggest another site the person could link to that offers content similar to the one you are replacing.
I hope this helps
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect ot new domain
Hello, Can someone give me advice on this specific situation: For now we have a website www.website.com/ Because of some specific business situation we want to move to .ca version but also we want to keep website.com - for U.S customers. Here's how I imagined to do this: 301 Redirect from www.website.com to website.ca. Because at this time website.com redirects to www.website.com I would remove the redirect and just keep it like website.com (so this will be new domain). Is this is the right solution? Regards, Nenad
Intermediate & Advanced SEO | | Uniline0 -
Client wants a seperate .tv domain for their media/videos instead of a subdomain/subfolder. What is the best way to pass of link equity to a new domain?
We have a client that wants to place their video content on a .tv tld instead of a subfolder/subdomain in their .com website. They believe that the .tv domain will better represent the media experience of their business. We can understand this client's position however we are concerned about their .tv domain will lose out on the link equity if it were no longer placed in the .com's subdomain/subfolder. Here are our questions: 1. What would be the best way to pass of link equity from .com website to a new .tv domain? Should we just have a video link on the .com website that 301 directs to the new .tv domain? 2. Is there any SEO benefit of having a .tv domain for Google Video queries or even Youtube? 3. Is there any long term value of having two different websites? For link equity purposes we understand that it would be better if everything was in a .com. However is a .tv domain ideal for a better representation of their media content? We appreciate any feedback.
Intermediate & Advanced SEO | | RosemaryB0 -
When should you redirect a domain completely?
We moved a website over to a new domain name. We used 301 redirects to redirect all the pages individually (around 150 redirects). So my question is, when should we just kill the old site completely and just redirect (forward/point) the old domain over to the new one?
Intermediate & Advanced SEO | | co.mc0 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
Domain authority imrpovement
Hi all, I'm trying to increase the domain authority of the www.gpmsummit.com. Is there any advice to improve it efficiently? Many thanks
Intermediate & Advanced SEO | | WTGEvents0 -
Keyword as domain- worth buying it?
Hi, I just noticed that a top keyword for our industry is available as a domain, but for around $2,500.00 USD. For example, www.chicagoplumber.com. If we already have a pretty well established online identity as, let's say, www.chicagopipes.com, would it be worth buying the new domain and making it our primary? Thanks for your feedback! -Will
Intermediate & Advanced SEO | | WillWatrous0 -
Purchase a domain to gain its rank, Highlander-style?
(urls have been altered) We are KitchenApps.Com, your online portal for kitchen appliances. One of our biggest selling products is toasters, but despite SEO efforts, **KitchenApps.Com/toasters **ranks on page 6 for "toasters" and barely budges. One of our competitors, Kool-Kitcken-Apps.biz just tossed in the towel and sold his domain/site to our boss for the cheap. It's an old domain, but the URL isnt lovely. He's got content, but it aint pretty and of course, we sell differently than he does, have some different products, etc. BUT BUT BUT hold everything, he ranks on the first page, with his homepage, for "toasters" his best ranked keyword. A lot of sites have linked to his site for toasters, buying toasters, etc. Of course, the boss wants to just toss his content, and since his domain is different than company name (which is literally KitchenApps.Com) we should redirect Kool-Kitchen-Apps.biz to our SEO friendly KitchenApps.com/toasters url. He expects that will keep the same positioning, and we'll snag the toaster clicks. Can we expect to maintain the positioning on page #1?
Intermediate & Advanced SEO | | EricPacifico0 -
Sub domain versus separate domains, which is better for Search engine purposes?
We are pitching to a hotel client to build two new websites, a summer website and a winter website, two completely different looking websites. The client wants to automatically switch their domain name to point to one or the other, depending on the time of year. The customer does not want to use a landing page where you would choose which site to visit; they want the domain name to go directly to the relevant website. Our options: Set up two new domain names and optimise each website based on the holiday season and facilities offered at that time of year. Then change the exisiting domain name to point at the website that is in season. Or Use the existing domain name and setup two sub domains, switching the home page as necessary. We have been chewing this one over for a couple of days, the concern that we have with both options is loss of search visibility. The current website performs well in search engines, it has a home page rank of 4 and sub-pages ranking 2 and 3’s, when we point the domain at the summer site (the client only has a winter website at present) then we will lose all of the search engine benefits already gained. The new summer content will be significantly different to the winter content. We then work hard for six months optimising the summer site and switch back to the Winter site, the content will be wrong. Maybe because it's Friday afternoon we cannot see the light for the smoke of the cars leaving the car park for the weekend, or maybe there is no right or wrong approach. Is there another option? Are we not seeing the wood for the trees? Your comments highly welcome. Martin
Intermediate & Advanced SEO | | Bill-Duff0