Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The Mysterious Case of Pagination, Canonical Tags
-
Hey guys,
My head explodes when I think of this problem. So I will leave it to you guys to find a solution...
My root domain (xxx.com) runs on WordPress platform.
I use Yoast SEO plugin.
The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example.
The page/2/ and remaining pages also have this rel tags:
I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically.
Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically.
Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed."
Problem:
Am I doing this the way it should be done?
I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page).
One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder.
Any help, suggestions, and thoughts are highly appreciated.

Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
-
Hey There
Assuming your WordPress theme isn't conflicting with any of this, so long as you select "noindex subpages of archives" in Yoast you should be good to go. No need playing around with anything else.
-Dan
-
--> I think it's important to look at your site as a whole and divide the number of all pages by paginated pages.
I barely have control over these paginated pages. WordPress automatically takes care of this. I do, however, have the power to add a fixed number of links per paginated page. For example, I can set "10" in WordPress panel and every paginated page -- homepage, page/2/ for example -- will have 10 links (10 articles).
Subsequent pages will be automatically created as I feed my blog with more content.
Thanks Irving!
-
The noindex,follow tag on paginated pages will not compromise your sites integrity with Google. I think it's important to look at your site as a whole and divide the number of all pages by paginated pages. If the ratio is above 10%, I would be concerned that the site may appear to be more of a directory and it definitely would make sense to noindex the site. Also, there are paginated pages with just a bunch of links and other paginated pages with a lot more data surrounding the links. The fact that others are ranking higher probably have more to do with overall site content and PR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rel=Canonical For Landing Pages
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created. We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale. The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
Technical SEO | | SoulSurfer80 -
Can I set a canonical tag to an anchor link?
I have a client who is moving to a one page website design. So, content from the inner pages is being condensed in to sections on the 'home' page. There will be a navigation that anchor links to each relevant section. I am wondering if I should leave the old pages and use rel=canonical to point them to their relevant sections on the new 'home' page rather than 301 them. Thoughts?
Technical SEO | | Vizergy0 -
Same H1 & H2 Tags
Is it bad to have the same H1 & H2 tag on one page? I found a similar question here on the moz forum but it didn't exactly answer my question. And will adding "about" on the H2 help, or should we avoid duplicate tags completely? Here is a link to the page in question (which will repeat throughout this site.) Thanks in advance!
Technical SEO | | Mike.Bean0 -
301 redirect: canonical or non canonical?
Hi, Newbie alert! I need to set up 301 redirects for changed URLs on a database driven site that is to be redeveloped shortly. The current site uses canonical header tags. The new site will also use canonical tags. Should the 301 redirects map the canonical URL on the old site to the corresponding canonical for the new design . . . or should they map the non canonical database URLs old and new? Given that the purpose of canonicals is to indicate our preferred URL, then my guess is that's what I should use. However, how can I be sure that Google (for example) has indexed the canonical in every case? Thx in anticipation.
Technical SEO | | ztalk1120 -
Duplicate title-tags with pagination and canonical
Some time back we implemented the Google recommendation for pagination (the rel="next/prev"). GWMT now reports 17K pages with duplicate title-tags (we have about 1,1m products on our site and about 50m pages indexed in Google) As an example we have properties listed in various states and the category title would be "Properties for Sale in [state-name]". A paginated search page or browsing a category (see also http://searchengineland.com/implementing-pagination-attributes-correctly-for-google-114970) would then include the following: The title for each page is the same - so to avoid the duplicate title-tags issue, I would think one would have the following options: Ignore what Google says Change the canonical to http://www.site.com/property/state.html (which would then only show the first XX results) Append a page number to the title "Properties for Sale in [state-name] | Page XX" Have all paginated pages use noindex,follow - this would then result in no category page being indexed Would you have the canonical point to the individual paginated page or the base page?
Technical SEO | | MagicDude4Eva2 -
HTML Sitemap Pagination?
Im creating an a to z type directory of internal pages within a site of mine however there are cases where there are over 500 links within the pages. I intend to use pagination (rel=next/prev) to avoid too many links on the page but am worried about indexation issues. should I be worried?"
Technical SEO | | DMGoo0 -
Include pagination in sitemap.xml?
Curious on peoples thoughts around this. Since restructuring our site we have seen a massive uplift in pages indexed and organic traffic with our pagination. But we haven't yet included a sitemap.xml. It's an ancient site that never had one. Given that Google seems to be loving us right now, do we even need a sitemap.xml - aside from the analytical benefis in WM Tools? Would you include pagination URL's (don't worry, we have no duplicate content) in the sitemap.xml? Cheers.
Technical SEO | | sichristie0 -
How many strong tags is too many
Hi everyone, just a quick question, what are your views on the use of strong tags in content? how many is too many? What is you have strong tags around every keywords for a sentance etc?
Technical SEO | | pauledwards1