Blog is outranking my root domain - Why and Help
-
I have an odd question concerning SERP rankings on Google along with PageRank and Google Trust. I have a website created in HTML with a WP blog created in a sub-directory. I am finding that the blog is getting relatively good rankings yet it seems the root domain is not getting any of the rank or trust passed onto it as it consistently is outranked by the blog.
In fact, for a few of our targeted keywords the root domain does not even show up at all, yet the blog does.
Our blog is #2 in Google SERPs, a top Google Place ranking, a Youtube video in the top 10 and a Google Ad place somewhere in the mix of first page ads. The root domain is nowhere to be found.
Is there something I need to correct either on the site, in Google Webmaster or in WP Settings that I am not aware that is pushing all the Google Rank and Trust to the blog instead of the other way around?
I considered changing the WP Site URL to the root domain thinking it will pass more SEO mojo to the root. But I don't think this is the way to go.
I am kind of at a loss, any help is appreciated.
-
It looks that blog is helping your company to get search visibility for some keywords. If blog is not there, you may not have any search presence for these keywords.
As a first step, I would recommend you to provide main site page links on the related blog post with the appropriate anchor texts. These links should not be footer links or banner links. Think something like "related service ......".
Next step would be comparing back links of blog pages with your main site page for identifying the missed opportunities.
Hope this will help. All the best..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
To merge website and blog?
I was hoping to get a bit of advice if possible. Our website has a domain authority of 25. Our blog, on a separate platform has a domain authority of 73. In essence, we were wondering if we should move all the content from our blog to our website and then set up redirects? What's stopped us so far is the fear that the links from the blog, with the higher domain authority, are having a positive effect on the website, and if we were to move the content we'd lose the value of those backlinks. So I was wondering if you could possibly advise me on the matter? Any help would be much appreciated. Thanks
Technical SEO | | Stone_Junction0 -
Are .clinic domains effective?
We acquired a .clinic domain for a client, they are right now running under a .ca and I was just wondering if there were any cons to making the switch. On the flip side are there any pros? I've tried to search for the answer but couldn't seem to come across anything, thank you if you have any knowledge or could point me to a resource.
Technical SEO | | webignite0 -
Buying Expired Domains
Recently i was looking to buy some good quality Expired Domains. But while performing site and links query on such domains in google, none of the domains are showing any links or pages indexed in Google but the same domains are showing hundreds of links in opensiteexplorer for that domains. So does Google has started devaluing expired domains or will expired domains recover all their rankings after re registration by us.
Technical SEO | | amit910 -
302 multiple domains...
Hello, I have a few domain names with orthographic variations that I'd like to redirect to my main site. The problem is my registrar (OVH) does only 302 redirects, so what are my options ? Can I keep a dozen 302's ? Do I have to change all their DNS (it's a load on my server...) ? Thanks for any ideas Johann.
Technical SEO | | JohannCR0 -
Moving a blog from unique domain to root /blog/ but on 2 different servers? HELP!
I have a main site hosted on one server, I have the blog hosted on another server - BOTH of which my team has FULL control over. I ultimately want the blog to reside on the root domain: www.mysite.com/blog/ My network team is saying "DNS will not allow this to happen, the resolution will ultimately have to be on blog.website.com" Has anyone out there done this? Is it even possible? HELP!
Technical SEO | | BCA0 -
Mobile Domain Setup
Hi, If I want to serve a subset of pages on my mobile set from my desktop site or the content is significantly different, i.e. it is not one to one or pages are a summarised version of the desktop, should I use m.site.com or is it still better to use site.com? Many thanks any help appreciated.
Technical SEO | | MarkChambers0 -
If I redirect my WordPress blog to my main site, will it help my main site's SEO?
I have separate sites for my blog and main website. I'd like to link them in a way that enables the blog to boost my main site's SEO. Is there an easy way to do this? Thanks in advance for any advice...
Technical SEO | | matt-145670 -
A client will be translating their entire site into French in addition to English. For SEO purposes, should I host it on the same domain or create its own dedicated domain?
The current site is a long-standing site with good authority and a good number of links. Thanks....
Technical SEO | | JamesBSEO0