On-Page Report Card B grade because its a PPC landing page

[mjrinvent]

I have a PPC landing page with

I'm getting a B grade on  the On-Page Report Card.

Can I just ignore that, it says its a "Critical Factor"

Thanks

Mike

Crawl status

<dd>Status Code: 200
meta-robots: noindex,nofollowall
meta-refresh: None
X-Robots: None</dd>

<dt>Explanation</dt>

<dd>Pages that can't be crawled or indexed have no opportunity to rank in the results. Before tweaking keyword targeting or leveraging other optimization techniques, it's essential to make sure this page is accessible.</dd>

<dt>Recommendation</dt>

<dd>Ensure the URL returns the HTTP code 200 and is not blocked with robots.txt, meta robots or x-robots protocol (and does not meta refresh to another URL)</dd>

[irvingw]

Just because it's made for PPC doesn't mean it can't rank on it's own. If there are things you can to to the page that will not negatively affect your conversion rate then by all means fix them and index, follow the page.

btw, you could probably noindex, follow instead of noindex, nofollow.

[ske11]

The report card is for SEO rather than PPC, so do not worry about getting a B because of the nofollow, noindex issue.

However if the number of pages you are creating for PPC is just a few and the process is manageable I would still run the PPC pages through the report card as it may help ensure the page is going to get the best quality score for the PPC results.

I hope this helps

Sean

[StreamlineMetrics]

If the URL is just a PPC landing page, I wouldn't even bother running it through the on-page report card tool...