Social Signals and SEO
-
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
-
I'm actually not entirely sure how much access Google has to this kind of information. Over the last few years my opinion is there's been ongoing debate about exactly what Google can see in terms of Facebook data but it's clear that Facebook (social) signals do seem to have a correlation to rankings.
Just to clarify, people can't "like" a website (well, they can like the home page, but that's just the home PAGE, not the web SITE), so you have can have a "like" button on every page of your website.
You can also encourage people to like your facebook page.
And as a side, "like" and "recommend" are the same thing. "Share" takes a little more effort from the user and I don't think many people use "share" any more, not too sure.
But why not have both buttons? - a like button on all key pages of your website and also encourage people to like your facebook page.
Someone liking your web page means it'll appear in their news feed, their friends will see it, and then that's it. Liking a facebook page means you have that person seeing all activity on your facebook page.
I know you're asking about SEO / Google / Social Signals but I thought it was worth clarifying the above as I'm sure while you want better rankings, you also want more traffic to both your site and your facebook page.
You can associate your website with your facebook page and using Open Graph, post updates to that page and they'll appear on the feeds of anyone who has liked your facebook page.
As for which is better? I'd like to see if someone actually has an answer to that. I haven't been able to find specific information on exactly what Google sees, what it indexes, and what social signals it takes into account.
Adam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Is constant contact a good source for seo links? how about best of the web? Is tweet angels a smart move? anybody got a good list of strong DA and PA link companies you can do business with and also get strong follow links from? thanks...
Thanks for all you guys do I am writing because I am trying to build a company's SEO link profile with links that have super high, and super stable Domain and Page Authorities (as well as solid Trust and Citation flows). I do this organically and even build my own sites using moz strategies - BUT, I am in need of your best advice: What are some links you can "buy" (as a result of using services from) that are strong and dofollow? Is Constant Contact good? Is Best of the Web good? tweetangels smart? I have seen several businesses with constant contact links (very high domain authority) on their profiles and as the head of business development for a mid-sized marketing firm, I want to see if constant contact, botweb, etc. are smart sources to put my clients on for the sake of the seo profile links - I am looking for strong, long-term perma-bumps for my companies and don't want to miss out on low-hanging fruit (that won't poison me in the end). Can you speak to that please? Do you guys have a list of directory links or 'whatever' links that are "get-able" by a regular guy like me that are not simply 2.0 nofollow? Thank you Ben
Social Media | | creativeguy0 -
Calculating a combined follower score for social media
I'm working on a set of social media metrics for a client, and thought of doing a follower score - sort of like a combined influence rating of all the user's followers. Has anyone done something like this before on Facebook or Twitter? Also, what would be an effective way of creating this score?
Social Media | | Ian_Parsons0 -
How would you increase rankings if you were in charge of the SEO for this site
Hello, For the site nlpca.com How would you get them to the #2 spot for "NLP" and the #2 spot for "NLP Training" They won't do link building due to reputation in the industry. They're open to Google+ and the +1 button. They are willing to add stellar targeted authoritative content. They're adding a blog and comprehensive "What is NLP?" article. They are a "Top 5" authority in the field. Thanks.
Social Media | | BobGW0 -
Is Pinterest's Embed a Pin good for SEO?
I was curious if by having Pinterest embed pins on my site will add SEO value... This would be used mainly on product pages for alternative images, closeup detail, any type of image to answer a customers question. I would accompany the pin with more text as another way of adding content to the page. Example on my site: Wicker Sofa product page with Pinterest Embed live. Also attached the screenshot of the code that is used by Pinterest pin embed widget. Hoping that extra unique content + social activity repins or follows, would help my store's SEO. Thank you for your answers in advance... 3uqUz57.png
Social Media | | wickerparadise0 -
Using BUFFER in Social Sharing
Hello everyone, I am inclining to use a platform from which to post my social content. I use mainly facebook, twitter, linked in, google +. I used Hoot, but found it difficult to include Linked In, and several other social media sites. Somebody has experience using BUFFER? Ive read about it, and it seems great! Would you recommend it? Thanks for your comments,
Social Media | | JesusD0 -
List Your Top Social Media Sites
With Rands latest Blog post about social media linkage and sharing, and upon the discovery of quora.com in his post, I was wondering what other important ones I might be missing? There are certain obvious ones: Facebook Foursquare Twitter Linkedin Merchant Circle Do you guys know of any others that you find important, or see as useful in the near future?
Social Media | | dignan990