Pay with a Tweet (or other social payments) in the Freemium world
-
Hi Mozer(s),
I work for a company which provides cloud-based collaboration environments for companies. Like many companies in this field, we offer a Free package, which gives users enough capabilities to explore our tool under business-alike circumstances.
However, we currently dont have a time limit for our free version - which, makes us (I think) quite unique from a competitive standpoint. But consequently, it also means a lot of users see no immediate need to upgrade to a business package.
If maintaining this business model, we are considering various options in how to generate more awareness. The company is quite new and can generally only get better results of SEO and social media advancement.
One alternative is to start charging for signup to the Free package, using Social payments scheme, i.e. get access to the collaboration tools for free if liking, tweeting, plusing us, using a pre-defined message, hashtag, etc, using a hybrid approach, allowing users to edit some/all of the message.
It may have an impact on number of sign ups, but are there other potential negative effects? I have seen some comments, both positive and negative, about its SEO impact, mostly positive, not least from this [Youmoz post](How To: Win Tweets and Influence Search Engines with PayWithaTweet).- though unlikely to have a direct SEO effect, it can increase sharing, exposure and SERP presence. But any flip sides social payment users should be aware of?
Thanks in advance.
-
Thanks Jason for your kind reply. You are basically saying that we are not worse off - the decline is a mere adjustment to "reality" again. We have at least increased our potential awareness factor.
-
If your tool is beneficial to the average user, most people will not have a problem signing up for it at the cost of a like, tweet, or plus. Also, in terms of SEO, there should be no negative impact. The only thing that might end up being negative is the initial sign up which might spike your rankings, mainly because google might think you to be relevant to what is currently being discussed, and then a sharp decline. But that would be the only downside I could think of.
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are Social Links on Home Page Good for SEO
Hi, I have removed the Facebook, twitter, LinkedIn and G+ links from the top of our home page so as to try and stop users leaving the page. Is this bad for SEO? Thanks
Social Media | | Studio330 -
Social Media Links
I cannot seem to find the answer through my research. Can somebody tell me if social media links to a website are taking into consideration by Google? For example, if l have a video on my website and post the link on my facebook page, when other people share it do more and more links get created? Are these picked up on open site explorer?
Social Media | | RobSchofield0 -
What are your top 3 social bookmarking and social networking sites for Ecommerce?
I am trying to figure out the best social bookmarking and social networking sites to use for my eCommerce sites. Often in the social bookmarking platforms posting a review or a product is instantly considered spam. I know that having links from these types of sites are important but I don't want to come across as spam. What creative solutions do you use for this challenge?
Social Media | | purch0 -
Social Media Plugins advice - Google+ Pages - what is best for SEO?
I'm seeking some social media plugin advice, in relation to SEO. This may not be possible to answer yet, or ever? But it could be worth a discussion. As far as i can see, there are two main forms of plugins (taking facebook as an example): 1 that directly connects a user to your brand page on said platform (eg like us on facebook) 1 that allows a user to 'like', 'share', 'recommend' the page that you are on as a sign of respect and/or sharing content For a home page, I am confused as to which one to use, without filling out the whole page with plugins. One objective is to increase fan numbers, the other is to increase content sharing, and possibly SEO? I've noticed that Google has been returning some personalised results based on mine, or my google+ connections +1's. So to the question... Do you think having more fans on the new Google Pages for business accounts will improve SEO to the same, if not higher weighting than a +1 does? and therefore is it more important to get more brand page followers, or +1's of the homepage?
Social Media | | ARMofficial0 -
URL's for videos to increase page value and social sharing value
Hello Everyone, We recently developed videos for all of our products. Upon clicking on each video, we have the video popping up in a lightbox. The videos are hosted on Amazon s3. We would like to implement social sharing for each video and to do so, we are going to have the video load on each page upon being clicked using jquery. My question is how we should structure the urls so that the actual product page gets the share value. So for example, if the page is www.website.com/product1.aspx should we have the video be www.website.com/product1.aspx#video and ensure there is a canonical url on each product page so that the benefit is given to www.website.com/product1.aspx Or is there another way that anyone would recommend doing this? The videos are AMAZING and I'd like to ensure that as these videos are shared on social networks, that the value of the share is directed to the actual product page. Any ideas mozzers? Thanks!
Social Media | | eric_since1910.com0 -
How to pull data for number of tweets per page?
Where is it possible to find a total number of tweets by URL? So, for example, domain.com/page1.html 2 tweets domain.com/page2.html has 20 tweets, etc.
Social Media | | nicole.healthline0 -
ROI in Social Media Optimization
Could you please explain the link values to be earned through Social Media Optimization?
Social Media | | gmk15670 -
Getting started with Social media promotion
Hey Guys, I created a facebook fan page and I created a twitter account. I'm following about 175 people on twitter and 30 people returned the follow. Now what? How can I keep building? Any tools to help me? if you wanna analyze: http://twitter.com/culinitweets
Social Media | | Goetzman0