Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does schema.org assist with duplicate content concerns
-
The issue of duplicate content has been well documented and there are lots of articles suggesting to noindex archive pages in WordPress powered sites.
Schema.org allows us to mark-up our content, including marking a components URL. So my question simply, is no-indexing archive (category/tag) pages still relevant when considering duplicate content?
These pages are in essence a list of articles, which can be marked as an article or blog posting, with the url of the main article and all the other cool stuff the scheme gives us.
Surely Google et al are smart enough to recognise these article listings as gateways to the main content, therefore removing duplicate content concerns.
Of course, whether or not doing this is a good idea will be subjective and based on individual circumstances - I'm just interested in whether or not the search engines can handle this appropriately.
-
Thanks Takeshi - useful comments.
-
That's an interesting question. Semantic markup can be used to help Google understand what different pages are (i.e. tag pages), but it doesn't really solve the problems caused by duplicate content, namely:
- Thin Content - Tag pages and other similar pages are thin content, with not much utility for the user, and are probably not going to rank well in Google anyway. Even if they do rank, they won't convert as well as your main pages.
- Keyword Cannibalization - Even if your tag pages & duplicate content rank, they could potentially outrank your main content, leading to lower conversions.
- Panda - Too many thin content pages can lower Google's opinion of your site as a whole, leading to a Panda penalty.
Given the problems above, semantic markup doesn't really help with any of them. Semantic markup can help Google understand what a tag page is, but that doesn't mean you want to have that page indexed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content in sidebar
Hi guys. So I have a few sentences (about 50 words) of duplicate content across all pages of my website (this is a repeatable text in sidebar). Each page of my website contains about 1300 words (unique content) in total, and 50 words of duplicate content in sidebar. Does having a duplicate content of this length in sidebar affect the rankings of my website in any way? Thank you so much for your replies.
On-Page Optimization | | AslanBarselinov1 -
Duplicate Content - Bulk analysis tool?
Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!
On-Page Optimization | | BeckyKey0 -
Duplicate content on partner site
I have a trade partner who will be using some of our content on their site. What's the best way to prevent any duplicate content issues? Their plan is to attribute the content to us using rel=author tagging. Would this be sufficient or should I request that they do something else too? Thanks
On-Page Optimization | | ShearingsGroup0 -
Duplicate Content on Event Pages
My client has a pretty popular service of event listings and, in hope of gathering more events, they opened up the platform to allow users to add events. This works really well for them and they are able to garner a lot more events this way. The major problem I'm finding is that many event coordinators and site owners will take the copy from their website and copy and paste it, duplicating a lot of the content. We have editor picks that contain a lot of unique content but the duplicate content scares me. It hasn't hurt our page ranking (we have a page ranking of 7) but I'm wondering if this is something that we should address. We don't have the manpower to eliminate all the duplication but if we cut down the duplication would we experience a significant advantage over people posting the same event?
On-Page Optimization | | mattdinbrooklyn0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
Is content aggregation good SEO?
I didn't see this topic specifically addressed here: what's the current thinking on using content aggregation for SEO purposes? I'll use flavors.me as an example. Flavors.me lets you set up a domain that pulls in content from a variety of services (Twitter, YouTube, Flickr, RSS, etc.). There's also a limited ability to publish unique content as well. So let's say that we've got MyDomain.com set up, and most of the content is being drawn in from other services. So there's blog posts from WordPress.com, videos from YouTube, a photo gallery from Flickr, etc. How would Google look at this scenario? Is MyDomain.com simply scraped content from the other (more authoritative) sources? Is the aggregated content perceived to "belong" to MyDomain.com or not? And most importantly, if you're aggregating a lot of content related to Topic X, will this content aggregation help MyDomain.com rank for Topic X? Looking forward to the community's thoughts. Thanks!
On-Page Optimization | | GOODSIR0 -
Duplicate Content for Spanish & English Product
Hi There, Our company provides training courses and I am looking to provide the Spanish version of a course that we already provide in English. As it is an e-commerce site, our landing page for the English version gives the full description of the course and all related details. Once the course is purchased, a flash based course launches within a player window and the student begins the course. For the Spanish version of the course, my target customers are English speaking supervisors purchasing the course for their Spanish speaking workers. So the landing page will still be in English (just like the English version of the course) with the same basic description, with the only content differences on that page being the inclusion of the fact that this course is in Spanish and a few details around that. The majority of the content on these two separate landing pages will be exactly the same, as the description for the overall course is the same, just that it's presented in a different language, so it needs to be 2 separate products. My fear is that Google will read this as duplicate content and I will be penalized for it. Is this a possibility or will Google know why I set it up this way and not penalize me? If that is a possibility, how should I go about doing this correctly? Thanks!
On-Page Optimization | | NiallTom0 -
Best practice for franchise sites with duplicated content
I know that duplicated content is a touchy subject but I work with multiple franchise groups and each franchisee wants their own site, however, almost all of the sites use the same content. I want to make sure that Google sees each one of these sites as unique sites and does not penalize them for the following issues. All sites are hosted on the same server therefor the same IP address All sites use generally the same content across their product pages (which are very very important pages) *templated content approved by corporate Almost all sites have the same design (A few of the groups we work with have multiple design options) Any suggestions would be greatly appreciated. Thanks Again Aaron
On-Page Optimization | | Shipyard_Agency0