Impressions & Traffic WAY Down. Where to start?
-
Beginning around November 1st, I began to notice a continual, gradual drop in impressions and traffic. During the holiday season we typically see a decline in business so I initially passed it off as that, but there has been no rebound and I'm really confused on where to begin looking to figure this out.
Daily impressions have now dropped from 20,000 all the way down to 5,000 and it has taken a major toll on the business (see attachment for graph of this).
Some Background Information:
-
My Site has been very static for the past 8 month's (since April '12). Admittedly Overly static with very little other than a blog post here and there added. However, during these 8 month's traffic jumped 30% so we were riding that wave and feeling confident that our past efforts built a great foundation.
-
I'm not aware of anything even remotely black hat that has ever been done. Everything is very much on the up and up and done with the user in mind.
-
I'm unable to track anything to a Panda update due to the consistent, gradual nature of the decline. However, with some important search queries completely falling off the map, it feels to me like we are being penalized or affected by a permanent algo change.
-
In GWMT that are a variety of important search queries that show a change of -100%. These terms do show an average position, but when I manually search for them they are no where to be found in Google search results. This is very strange to me. It feels like we've been blacklisted for some of our more important keywords.
-
We had a major site relaunch on January 20th (a week ago). However the downward trend was in place well before this.
-
The site is www.mycreativeshop.com
To sum it up, I'm extremely confused and very concerned with what this drop is doing to the company. I've never been in this position as we've worked very hard to lay a solid foundation and have always seen a continual, positive traffic increase. It then seemed to just start turning downward one day and won't stop.
If anybody has some suggestions of how to try to get to the bottom of this and learn what is really taking place it would be greatly appreciated!
Thanks,
-J
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
75% Overnight Drop in Organic Search Traffic
On April 10th my organic search clicks dropped 75% overnight. I have never seen anything like it. What Google algorithm change could have caused this? I have no manual actions and my indexed page count is about the same. I have noticed that several queries that I was number one for including my brand have dropped by anywhere from two to ten spots. The brand dropping out of the first spot is what really gets me. There is nothing similar to it at all. My speed score is moderate, so I don't think that is it. My site was down most of the day on the 9th or 10th, but that has never caused a drop in search clicks and the next day they were about the same. I noticed that the CDC now occupies the number one spot for my brand. Even though the exact brand name is nowhere in the text of the CDC page. I think this might be due to Google trying to help official health organizations do better due to COVID19, but the queries I have dropped on have nothing to do with Coronavirus. Also, none of my other sites have seen this type of problem. Only the health site seems affected. I recently did a press release campaign and my link counts are up, so I don't that is it either. The brand page is https://stdcarriers.com and an example of an effected query is Celebrities with STDs.
Algorithm Updates | | STDCarriers0 -
Is there any way to prevent Google from using structured data on specific pages?
I've noticed that Google is now serving what looks like host-specific video cards on mobile for our site. Is there any way to control which videos are included in these lists without removing the structured data on those clip pages or user pages? We don't want to noindex those pages but we don't want content from those pages to appear as video cards. 1kzPW
Algorithm Updates | | Garrett570 -
Traffic, CTR AND AdSense eCPM Down ... Keyword Rankings Unchanged
Since the last week in March, one of our sites with ~ 1 million high quality page-views per month has had a 25% drop in traffic, CTR drop from 4% to 3%, and AdSense eCPM has dropped from $8 to $5 ... however, all of our keyword rankings have remained unchanged. Also, it is an extremely consistent niche with no drop in relevant searches ... The only thing that we KNOW for sure has changed is the removal of the separator and indentation from the Google search ads to our #1 ranking positions. Could such a simple alteration in the Google search results UI have such a significant impact on our numbers? Is anyone else experiencing a similar revenue drop without a rankings drop in the past two weeks? Besides punching up the titles to make our search results more appealing to users, is there really anything that can be done about Googles new paid results placement? Your thoughts and suggestions are invited. Thanks guys and gals 😉
Algorithm Updates | | Humanovation0 -
Lost 75% of my traffic on Oct 25, help appreciated
So I've been running coolquotescollection.com since 1997 (!) as a hobby project. I lost about 75% of my organic search traffic on the 25th of October, literally overnight. I've been doing a lot of research but I still don't know why I was penalized. Image attached. I naturally thought this was because of Penguin (Oct 17, my drop was Oct 25). However, after checking backlinks I only discovered 11 domains with about 100-400 links each, the major ones were forum signatures and blog sidebars, 6 domains were spam sites / directories. They almost exclusively used the same anchor text (domain name or similar), so this doesn't seem like a black hat attack. Some of the directories used keywords in their urls however (like "funny quotes").
Algorithm Updates | | Sire
1. Is this really enough for such a heavy penalty?
I added these domains to be disavowed today, I'm aware this might take weeks or months to change. I've automated so that pictures gets uploaded to my Facebook page with a link to my page. This started in early 2014.
2. Can Facebook links be considered link spam?
They don't even show up in webmaster tools.
Example: https://www.facebook.com/CoolQuotesCollection/photos/a.510328825689624.1073741825.326096120779563/615403025182203/?type=1&theater I analyzed keywords and the major ones dropped between 2 and 6 positions. Notable exception: I seem to still rank nr 1 for "cool movie quotes" even though page is not optimized for that keyword. Moz warned about over 5000 pages with duplicate content. It was a single page that used a querystring url parameter I have excluded in webmaster tools. I have now entered a canonical link on these pages. Example:
http://coolquotescollection.com/Home/TShirts?url=http-url-example...
http://coolquotescollection.com/Home/TShirts?url=http-another-url.......
3. Could the Google algo penalize this even though I have excluded the "url" parameter? I have a lot of internal links in the page navigation. Can this cause problems? See the absolute bottom of this page where I have 94 links for example: http://coolquotescollection.com/laughs
4. Could a lot of internal links (navigation to page numbers) be the problem? Some more facts: Site is http://coolquotescollection.com/ Domain is 14 years old. The web site launched in Sep 1997, a year before Google! (Not relevant but you might understand why this is important to me). I haven't done any SEO work for at least 12 months, probably closer to two years. The only SEO work I've done is to optimize the pages, no link building at all, no black hat stuff. I'm automatically building a sitemap that contains all pages, see here: http://coolquotescollection.com/robots.txt I've used webmaster tools for years, haven't gotten any warnings. I checked backlinks there, also here from moz and ahrefs. I'm annoyed that a quality content site can be penalized so hard (75% drop) when there are no, or just smaller issues. I'm just lucky this is not my business site, if so I would have gone out of business. Any help in this matter would be greatly appreciated! z3yFNdb.png Cci7vfI.png0 -
Significant Drop In Traffic Early April
I had a downward slide in Google organic traffic at the beginning of April (around 8-10th). It doesn't coincide with any of the algo updates, and I can't figure out what the cause it. Has anyone else experienced such a drop? Any suggestions as to finding the source/cause? TIA
Algorithm Updates | | inhouseseo0 -
Drop in Organic Traffic
Hi all, last Thursday (1/31) our organic traffic and conversions fell off the map, going from 15% of our traffic to just over 5%. We've started creeping back up, we were nearly 7% yesterday, but I'm wondering if anyone else experienced an extreme drop in traffic or any advice on what we should be doing next. We are currently building links from University and government organizations and are always creating fresh content on our blog and website pages. One thing that we thought of is this timeline corresponds with when we created a Google + local listing for our company. Is there any possibility we stopped appearing in as many national search results since we have a local listing? Our domain is www.dishcostsless.com. Any advice would be very helpful. Thank!
Algorithm Updates | | PlanetDISH0 -
Meta description & Meta keywords
Good morning, One of our HTML experts, just told me that Google is not reading meta keywords or meta description - and they (or one of them) are no longer part of my website SEO ranking Do you know where can i read about it? Are other SE do look at these parameters? Thank you SEOWiseUs
Algorithm Updates | | iivgi1 -
Effectiveness of a Guest Blog if it is not getting you any traffic
Hi, I have been paying adequate attention to Guest Blogging for the past 4-5 months. I have posted good quality articles on some decently ranked websites. Of late I managed to get a guest post on a website with a page rank of 4. But I didn't get any referral traffic from it. My concern was will the Guest Blog also contribute to my Organic Search ? Will google give me any points if my links on the Guest Blog are not generating any traffic ? I was under the impression that Guest Blogs will work in your favour and will help in improving your search traffic only if you have visitors from that particular page. Any comments on this ? Eric
Algorithm Updates | | EricMoore0