Best way to set up a support site - sub domain, separate site or com/support?
-
My company is setting up our support site. It has been suggested that we set it up as a separate domain - www.company-support.com, rather than setting it up as a sub-domain (www.support.company.com) or the usual www.company.com/support. The person who proposed this believes it wlll create link juice, but i wonder if splitting the traffic will create more harm than good? Opinions please!
-
Hi googilvie
you sound sceptical about this persons' suggestion, and I would be too.
What is the purpose of the support site? That's perhaps a daft question but presumably it's primarily to support customers with the effects of lowering support costs, increasing renewals or repeat sales or whatever? Or is it to add content for SEO purposes.
Either way I wouldn't use a new domain.
For usability I would put the support section on the same domain (in a folder) or a sub-domain
For SEO I would put it on the same domain, both to earn any incoming links for your primary sales domain, and also to avoid a discrete 'support site' outranking the main one on any brand or product name searches.
I can't think of a single brand or company that uses a separate domain for support, which is often a good indicator of whether something is a good idea
Michael
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use a domain .com.br helps in SERP for Brazil searchs
Hi, I am from Brazil and here the domains finishs with .com.br my website finish with .com and is http://solaristelecom.com this situation prejudice me in the ranking results of the searchs in Brazil area? Regards, Leandro
Link Building | | lmoraes0 -
Removing bad/poor quality links from the site
Sometime back my site was penalized due to unnatural artificial and deceptive links. Then we got removed the penalty by uploading file in Disavow Tool. Bad links are decreasing gradually now . What i am concerned to ask is that: 1: For how long i should wait till Google removes all the requested bad links 2:Second, i believe there are still many bad links that I dont want to keep. How to remove them now onward? Should we send Google a reconsideration request for removing the remaining bad links (site has been recovered already and no more under penalty banner) Tanveer
Link Building | | Sequelmed0 -
Is there a software to help me check whether the sites that i give link to, also place my link on their site (reciprocal link)?
When i exchange links with others, i usually put their link on my site hoping that they'll do the same. Since it's impossible to check all sites whose link i have placed on my page to see if they have put a link back to me, i was wondering whether there is a kind of software to help me do that!
Link Building | | isidora0 -
How to increase domain authority
How do I increase my Domain Authority and Page Authority? How do I increase my external links numbers? Regards, Nilesh
Link Building | | vedantcreations0 -
Using brand domain for easy verbally said with 301 redirect to exact match.net for a site
I have recently bought an exact match.net for a keyword with no hyphens (on the fence about hyphens, read so many different views on here). From looking around it seems that not all solicited links that I am interested in use anchor text, but more significantly exact match domain would be like automatic anchor text when anyone from the general population posts a link to your site. I sell print books and am thinking of keeping the non-keyword domain in them so they are easy to say and type, while using the exact match domain for everything else online which the non-keyword domain would 301 redirect to. I don't do any programming and will use cPanel on my webhost to do the 301 redirect, I already have one 301 to go to the www subdomain so that would make two 301's. This might sound quite straight forward to many here but it's fairly new to me and I've not seen cPanel mentioned here yet, so was wondering if I am going about it the right way.
Link Building | | Zoolander0 -
Site content creation
I have a new customer that wants to build a comprehensive website to provide dental health information. However, he's a busy dentist and can't develop all the content himself. He particularly likes what mercola.com (http://articles.mercola.com/sites/current.aspx or http://blogs.mercola.com/sites/vitalvotes/default.aspx) is doing to provide content from other sources. At first I thought this could be a good thing and that we could setup some Google Alerts that would alert us to new content related to specific topic areas and then post excerpts and links to the original source of the content. But now I'm concerned that we'll get penalized for this. Can you give me some advice on how to go about getting new/fresh content on a new website that doesn't require someone to write it all themselves? Thank you!
Link Building | | ChristiMcGinley0 -
Http://angelasbacklinks.com/ can someone give me their take on this site and the packages? Thank you
http://angelasbacklinks.com/ can someone give me their take on this site and the packages? Thank you I am looking to get links to this url www.gunshotdigital.com
Link Building | | vijayvasu0 -
Do-Follow link from Linkedin/Facebook/Twitter/About/Google Profile, how to:
Tell us, a technician method of building do-follow link on high quality social websites. Thanks
Link Building | | leadsprofi0